Rascasse Audience Intelligence

Spa town Audience in Germany

A data profile of the people who buy, follow and care about Spa town in Germany — modelled from more than twelve digital signal sources. Spa town has an estimated audience of 2,412,802 people in Germany.

#20among Travel type in Germany#75among Touchpoint in Germany#224in Travel & Leisure

The average Spa town fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kelly Osbourne, Onet.pl, Tagesschau, with strongest over-indexing on Kelly Osbourne (8.22× the country average).

Demographically, the Spa town audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spa town fan in Germany is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Kelly Osbourne.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spa town profile in Germany.

Audience size
2.4M
in Germany
Gender
64.7%♀
35.3% male
Age
43.1
average years
Country rank
#2750
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spa town fans

64.7% are female, 35.3% are male, average age 43.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Spa town audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age43.1
Estimated audience size2,412,802
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Spa town audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4929%
50+23%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Spa town audience comes from Germany.

Worldwide audience distribution share by country for Spa town
CountryShare
United States12.9%
Japan12.1%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spa town audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spa town fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.50×
02Brandenburg~80K1.12×
03Niedersachsen~300K1.11×
04Sachsen-Anhalt~70K1.09×
05Bremen~20K1.05×
06Thüringen~60K1.04×
07Mecklenburg-Vorpommern~50K1.03×
08Nordrhein-Westfalen~500K1.01×
09Rheinland-Pfalz~100K0.98×
10Baden-Württemberg~300K0.97×
11Hessen~200K0.96×
12Saarland~30K0.89×
13Berlin~90K0.87×
14Bayern~300K0.86×
15Schleswig-Holstein~70K0.84×
16Hamburg~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Spa town, Germany
0.84×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spa town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spa town audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio8.22×
02Steve BuscemiMovies & TV8.22×
03VichyBeauty & Wellness8.22×
04Leah ReminiMovies & TV8.22×
05Onet.plNews7.09×
06Mineral waterFood & Beverages4.63×
07AllgäuTravel & Leisure4.20×
08Black ForestTravel & Leisure3.98×
09EssoCars & Mobility3.61×
10Western UnionBusiness & Career3.00×
11VolunteeringPolitics & Society2.97×
12Real propertyHome & Garden2.87×
13RefrigeratorHome & Garden2.85×
14TUITravel & Leisure2.47×
15Müller (company)Food & Beverages2.43×
16FocusNews2.30×
17SpasBeauty & Wellness2.24×
18TagesschauMovies & TV2.14×
19Google MapsInternet & Social Media1.79×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spa town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spa town audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.45×
IndulgenceJOY1.40×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spa town audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Sports ActivityPOWER0.87×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spa town have in Germany?

Spa town has an estimated audience of 2,412,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spa town fans?

64.7% of Spa town fans are female, 35.3% are male, with an average age of 43.1 years.

03

Which brands do Spa town fans like most?

Spa town fans show strongest brand affinity for Kelly Osbourne (8.22×), Onet.pl (7.09×), and Tagesschau (2.14×) over the country average.

04

Where do Spa town fans live in Germany?

Spa town fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Spa town fans also like?

Beyond Spa town itself, the audience over-indexes on Onet.pl (7.09×), Tagesschau (2.14×), Müller (company) (2.43×), and Steve Buscemi (8.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Spa town audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spa town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →