Spa town Audience in Germany
Spa town has an estimated audience of 2,412,802 people in Germany. 64.7% are female, 35.3% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Rossmann, Mothercare, Esra Erol, Jack White.
The average Spa town fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Rossmann, Mothercare, with strongest over-indexing on Goes (2.89× the country average). Demographically, the Spa town audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Spa town fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 43.1 |
| Estimated audience size | 2,412,802 |
Audience persona
The typical Spa town fan in Germany is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,911 | 1.04× |
| Bayern | 343,927 | 0.89× |
| Baden-Württemberg | 330,453 | 1× |
| Niedersachsen | 264,883 | 1.13× |
| Hessen | 184,343 | 1× |
| Sachsen | 180,222 | 1.52× |
| Rheinland-Pfalz | 108,819 | 0.9× |
| Berlin | 96,064 | 0.89× |
| Brandenburg | 86,796 | 1.16× |
| Sachsen-Anhalt | 70,141 | 1.12× |
| Schleswig-Holstein | 66,171 | 0.76× |
| Thüringen | 60,509 | 0.98× |
| Mecklenburg-Vorpommern | 46,350 | 1.01× |
| Hamburg | 44,566 | 0.82× |
| Bremen | 23,747 | 1.15× |
| Saarland | 18,232 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.89× | Travel & Leisure |
| Rossmann | 1.65× | Shopping |
| Mothercare | 2.21× | Kids & Family |
| Esra Erol | 5.13× | Movies & TV |
| Jack White | 1.57× | Movies & TV |
| Video izle | 2.64× | |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Home Delivery | 1.75× | Food & Beverages |
| Information sensitivity | 2.69× | Technology & Electronics |
| Samanyolu Haber | 2.14× | Movies & TV |
| Jersey (fabric) | 2.43× | Fashion & Accessoires |
| Free University of Berlin | 1.61× | Business & Career |
| The Equalizer | 2.22× | Movies & TV |
| Roger Federer | 1.67× | Sports |
| The Hunt (2012 film) | 1.9× | Movies & TV |
| New Era (Namibia) | 1.79× | News |
| Fatteh | 4.16× | Food & Beverages |
| Celtic mythology | 2.06× | Arts & Culture |
| Sinister (band) | 4.83× | Music & Radio |
| Coworking | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.23 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Quality Awareness | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Japan | 12.1% |
| Italy | 6.9% |
See Spa town audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Spa town have in Germany?
Spa town has an estimated audience of 2,412,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spa town fans?
64.7% of Spa town fans are female, 35.3% are male, with an average age of 43.1 years.
Which brands do Spa town fans like most?
Spa town fans show strongest brand affinity for Goes (2.89×), Rossmann (1.65×), and Mothercare (2.21×) over the country average.
Where do Spa town fans live in Germany?
Spa town fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,911), Bayern (reach 343,927), and Baden-Württemberg (reach 330,453). These three regions account for the largest share of the active audience.
What other brands do Spa town fans also like?
Beyond Spa town itself, the audience over-indexes on Rossmann (1.65×), Mothercare (2.21×), Esra Erol (5.13×), and Jack White (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spa town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.