Spa town Audience in United States

Spa town has an estimated audience of 5,731,240 people in United States. 74.1% are female, 25.9% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CarGurus.

The average Spa town fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Spa town audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Spa town fans

Demographic split for Spa town audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.8
Estimated audience size5,731,240

Audience persona

The typical Spa town fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Spa town in United States
RegionReachAffinity
California493,9360.78×
New York197,1260.62×
Texas149,4180.3×
Pennsylvania79,0540.41×
Florida78,8970.2×
Mississippi61,5061.3×
Illinois61,2530.32×
Louisiana54,6860.74×
Arkansas54,6411.16×
Oklahoma53,4360.84×
Virginia52,8080.38×
Kentucky52,5890.73×
Kansas52,1111.15×
Alabama50,9040.64×
North Carolina50,8910.3×
West Virginia50,7761.9×
Wisconsin50,1880.58×
Tennessee48,4950.42×
South Carolina48,1480.56×
Ohio47,0650.27×
Indiana46,9120.45×
Idaho46,8891.63×
Michigan46,8520.31×
New Jersey45,8640.31×
Missouri45,4330.49×
Hawaii44,7921.82×
Iowa44,5240.94×
Massachusetts44,3810.39×
Montana44,1712.78×
Georgia43,2670.25×
North Dakota42,4513.61×
New Hampshire41,8371.85×
Arizona41,4280.35×
Nebraska40,9681.43×
Connecticut40,9060.71×
New Mexico40,7541.42×
Nevada40,6220.73×
Rhode Island40,3992.21×
Maine40,3741.97×
Oregon40,1030.61×
Utah39,8640.78×
Vermont39,7353.95×
Maryland39,4070.4×
Minnesota38,4350.47×
Washington37,1340.32×
Colorado37,0300.41×
Delaware36,1782.29×
Washington, District of Columbia26,1221.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spa town audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One14.79×Business & Career
Google Maps11.31×Internet & Social Media
Indeed.com9.8×Business & Career
CarGurus12.11×Cars & Mobility
Kendra Scott19.89×Fashion & Accessoires
Diane Keaton11.25×Movies & TV
Khan Academy14.7×Business & Career
Enterprise Rent-A-Car10.14×Cars & Mobility
DeviantArt11.73×Internet & Social Media
Circle K10.93×Shopping
Billy Bob Thornton12.83×Movies & TV
Beetlejuice7.08×Movies & TV
Jessica Simpson21.43×Music & Radio
Google News8.51×News
AccuWeather9.14×Home & Garden
ICloud13.17×Technology & Electronics
Dakota Johnson13.63×Movies & TV
Jeff Bezos14.91×Business & Career
Priyanka Chopra19.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spa town audience
TraitClusterScore
Quality AwarenessPREMIUM2.08
IndulgenceJOY1.45
DIY MentalityTHRILL1.4
Luxury OrientationPREMIUM1.38
Price SensitivityPREMIUM1.37
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Spa town
CountryShare
United States12.9%
Japan12.1%
Italy6.9%

See Spa town audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Spa town have in United States?

Spa town has an estimated audience of 5,731,240 people in United States, concentrated in California and New York.

What is the gender split and age of Spa town fans?

74.1% of Spa town fans are female, 25.9% are male, with an average age of 41.8 years.

Which brands do Spa town fans like most?

Spa town fans show strongest brand affinity for Finnair (675×), Capital One (14.79×), and Google Maps (11.31×) over the country average.

Where do Spa town fans live in United States?

Spa town fans in United States are most concentrated in California (reach 493,936), New York (reach 197,126), and Texas (reach 149,418). These three regions account for the largest share of the active audience.

What other brands do Spa town fans also like?

Beyond Spa town itself, the audience over-indexes on Capital One (14.79×), Google Maps (11.31×), Indeed.com (9.8×), and CarGurus (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spa town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.