Rascasse Audience Intelligence

Spa town Audience in United States

A data profile of the people who buy, follow and care about Spa town in United States — modelled from more than twelve digital signal sources. Spa town has an estimated audience of 5,731,240 people in United States.

#27among Travel type in United States#133among Touchpoint in United States#494in Travel & Leisure

The average Spa town fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, Vichy, Bath and Bodyworks, with strongest over-indexing on Mineral water (8.79× the country average).

Demographically, the Spa town audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spa town fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mineral water.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spa town profile in United States.

Audience size
5.7M
in United States
Gender
74.1%♀
25.9% male
Age
41.8
average years
Country rank
#5928
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spa town fans

74.1% are female, 25.9% are male, average age 41.8.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Spa town audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.8
Estimated audience size5,731,240
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Spa town audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Spa town audience comes from United States.

Worldwide audience distribution share by country for Spa town
CountryShare
United States12.9%
Japan12.1%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spa town audience in United States is strongest.

Fig. 05

Top regions by affinity

Spa town fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.36×
02Vermont~10K1.36×
03North Dakota~20K1.32×
04Delaware~20K1.21×
05Rhode Island~20K1.18×
06West Virginia~30K1.17×
07Maine~20K1.17×
08New Hampshire~30K1.16×
09Hawaii~30K1.14×
10Washington, District of Columbia~20K1.11×
11New Mexico~30K1.08×
12Kansas~50K1.06×
13Idaho~30K1.06×
14South Dakota~10K1.06×
15Nebraska~30K1.05×
16Alaska~10K1.05×
17Mississippi~50K1.02×
18Arkansas~50K1.02×
19Iowa~50K0.98×
20Oklahoma~60K0.97×
21Louisiana~70K0.95×
22Kentucky~70K0.95×
23Connecticut~50K0.95×
24Nevada~50K0.95×
25Utah~50K0.95×
26Alabama~70K0.93×
27Oregon~60K0.93×
28South Carolina~80K0.92×
29Missouri~80K0.91×
30Wisconsin~80K0.91×
31Indiana~90K0.90×
32Minnesota~70K0.90×
33Tennessee~100K0.89×
34Maryland~90K0.89×
35Colorado~80K0.89×
36Arizona~100K0.88×
37Massachusetts~100K0.88×
38Washington~100K0.87×
39Michigan~100K0.86×
40Ohio~200K0.85×
41Georgia~200K0.85×
42North Carolina~100K0.85×
43New Jersey~100K0.85×
44Virginia~100K0.85×
45Pennsylvania~200K0.82×
46Illinois~200K0.82×
47California~500K0.79×
48New York~200K0.78×
49Florida~300K0.76×
50Texas~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Spa town, United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spa town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spa town audience
#·InterestCategoryAffinity×
01VichyBeauty & Wellness13.75×
02AvèneBeauty & Wellness11.45×
03EucerinBeauty & Wellness11.45×
04Mineral waterFood & Beverages8.79×
05Seaside resortTravel & Leisure4.49×
06Non-alcoholic beverageFood & Beverages3.42×
07CappuccinoFood & Beverages3.39×
08Day spaBeauty & Wellness3.35×
09Bath and BodyworksShopping3.27×
10WaxingBeauty & Wellness2.86×
11Real propertyHome & Garden2.50×
12Microwave ovenHome & Garden2.37×
13MassageHealth2.20×
14PastryFood & Beverages2.12×
15CVS PharmacyShopping2.07×
16Discount storesShopping2.04×
17WalgreensShopping1.83×
18Planet FitnessSports1.81×
19Subscription business modelShopping1.79×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spa town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spa town audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
IndulgenceJOY1.60×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spa town audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Early Adopter MentalityPOWER0.83×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spa town have in United States?

Spa town has an estimated audience of 5,731,240 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spa town fans?

74.1% of Spa town fans are female, 25.9% are male, with an average age of 41.8 years.

03

Which brands do Spa town fans like most?

Spa town fans show strongest brand affinity for Mineral water (8.79×), Vichy (13.75×), and Bath and Bodyworks (3.27×) over the country average.

04

Where do Spa town fans live in United States?

Spa town fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Spa town fans also like?

Beyond Spa town itself, the audience over-indexes on Vichy (13.75×), Bath and Bodyworks (3.27×), Real property (2.5×), and Walgreens (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Spa town audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spa town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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