Waxing Audience in United States

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Waxing has an estimated audience of 17,928,584 people in United States. 79.1% are female, 20.9% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Hair removal, European Wax Center, Rhianna (singer), Plucking (hair removal), Pretty Nails.

The average Waxing fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair removal, European Wax Center, Rhianna (singer), with strongest over-indexing on Hair removal (10.67× the country average). Demographically, the Waxing audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Waxing fans

Demographic split for Waxing audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.5
Estimated audience size17,928,584

Audience persona

The typical Waxing fan in United States is more female, around 35.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair removal.

Top regions in United States

Top regions ranked by reach for Waxing in United States
RegionReachAffinity
California2,694,9791.37×
Texas2,188,7321.42×
Florida1,683,3971.39×
Virginia1,358,3643.11×
New York1,301,2291.3×
Georgia975,7851.77×
North Carolina645,9421.2×
Illinois624,7161.05×
New Jersey602,2071.32×
Pennsylvania510,7270.85×
Massachusetts467,8011.32×
Ohio467,7020.85×
Tennessee432,3151.2×
Michigan401,1830.86×
Washington395,8191.1×
Arizona375,4791.03×
Colorado325,3831.15×
Maryland324,4701.05×
Louisiana294,3641.27×
South Carolina291,9521.08×
Indiana267,4900.82×
Missouri254,2220.88×
Alabama236,1010.94×
Minnesota224,8770.88×
Connecticut223,6671.24×
Kentucky198,0420.88×
Wisconsin183,0490.68×
Oregon180,8860.88×
Nevada171,1250.99×
Utah162,8431.01×
Oklahoma146,6600.74×
Mississippi119,3430.81×
Kansas109,7610.78×
Arkansas106,3710.72×
Iowa94,9180.64×
Hawaii92,2481.2×
New Mexico91,9101.02×
Washington, District of Columbia72,6941.35×
Nebraska68,9450.77×
Idaho67,9360.76×
New Hampshire55,0980.78×
West Virginia47,2090.57×
Rhode Island45,7260.8×
Maine39,2560.61×
Delaware39,2560.79×
Vermont29,8420.95×
Montana26,7840.54×
Alaska24,4720.64×
North Dakota22,4890.61×
South Dakota21,8910.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waxing audience
BrandAffinityCategory
Hair removal10.67×Beauty & Wellness
European Wax Center15.8×Beauty & Wellness
Rhianna (singer)7.91×Music & Radio
Plucking (hair removal)26.02×Beauty & Wellness
Pretty Nails10.71×Beauty & Wellness
Facial3.83×Beauty & Wellness
Movies1.51×Movies & TV
Shellac7.52×Beauty & Wellness
Beverages1.65×Food & Beverages
Restaurants1.55×Food & Beverages
Threading (epilation)22.41×Beauty & Wellness
Eyelash3.21×Beauty & Wellness
Eyelash extensions3.51×Beauty & Wellness
Skin care2.22×Beauty & Wellness
Child1.51×Kids & Family
Eyebrow3.34×Beauty & Wellness
Cosmetology3.37×Beauty & Wellness
Concurrent Versions System2.16×Technology & Electronics
Woman1.57×Kids & Family
Human hair growth3.08×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waxing audience
TraitClusterScore
Price SensitivityPREMIUM1.4
SustainabilityBALANCE1.3
DIY MentalityTHRILL1.29
CreativityOPEN1.23
Design AffinityPREMIUM1.22
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Waxing
CountryShare
United States16.0%
Japan14.0%
Italy5.4%

See Waxing audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Waxing have in United States?

Waxing has an estimated audience of 17,928,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Waxing fans?

79.1% of Waxing fans are female, 20.9% are male, with an average age of 35.5 years.

Which brands do Waxing fans like most?

Waxing fans show strongest brand affinity for Hair removal (10.67×), European Wax Center (15.8×), and Rhianna (singer) (7.91×) over the country average.

Where do Waxing fans live in United States?

Waxing fans in United States are most concentrated in California (reach 2,694,979), Texas (reach 2,188,732), and Florida (reach 1,683,397). These three regions account for the largest share of the active audience.

What other brands do Waxing fans also like?

Beyond Waxing itself, the audience over-indexes on European Wax Center (15.8×), Rhianna (singer) (7.91×), Plucking (hair removal) (26.02×), and Pretty Nails (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.