Rascasse Audience Intelligence

Waxing Audience in United States

A data profile of the people who buy, follow and care about Waxing in United States — modelled from more than twelve digital signal sources. Waxing has an estimated audience of 17,928,584 people in United States.

#2among Hair removal in United States#1298among Topic in United States#51in Beauty & Wellness

The average Waxing fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair removal, European Wax Center, Rhianna (singer), with strongest over-indexing on Hair removal (10.67× the country average).

Demographically, the Waxing audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waxing fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Hair removal.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waxing profile in United States.

Audience size
17.9M
in United States
Gender
79.1%♀
20.9% male
Age
35.5
average years
Country rank
#1890
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waxing fans

79.1% are female, 20.9% are male, average age 35.5.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Waxing audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.5
Estimated audience size17,928,584
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Waxing audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Waxing audience comes from United States.

Worldwide audience distribution share by country for Waxing
CountryShare
United States16.0%
Japan14.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waxing audience in United States is strongest.

Fig. 05

Top regions by affinity

Waxing fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1M2.56×
02Georgia~900K1.65×
03Texas~2M1.35×
04Louisiana~300K1.35×
05California~2.5M1.33×
06Washington, District of Columbia~70K1.32×
07Florida~1.5M1.31×
08New Jersey~600K1.27×
09Massachusetts~400K1.25×
10Hawaii~100K1.25×
11New York~1M1.22×
12Connecticut~200K1.20×
13North Carolina~600K1.16×
14Tennessee~400K1.15×
15Colorado~300K1.11×
16New Mexico~100K1.11×
17Washington~400K1.07×
18South Carolina~300K1.06×
19Arizona~400K1.04×
20Maryland~300K1.04×
21Utah~200K1.02×
22Vermont~30K1.01×
23Illinois~600K1.00×
24Alabama~200K1.00×
25Nevada~200K0.98×
26Kentucky~200K0.94×
27Mississippi~100K0.94×
28Missouri~300K0.93×
29Oregon~200K0.91×
30Delaware~40K0.89×
31Minnesota~200K0.88×
32Pennsylvania~500K0.86×
33Ohio~500K0.85×
34Rhode Island~50K0.85×
35Idaho~80K0.84×
36Alaska~30K0.84×
37Michigan~400K0.83×
38Indiana~300K0.83×
39Kansas~100K0.82×
40Nebraska~70K0.82×
41Arkansas~100K0.80×
42New Hampshire~60K0.79×
43Oklahoma~200K0.78×
44North Dakota~30K0.77×
45Iowa~100K0.73×
46South Dakota~30K0.73×
47Wisconsin~200K0.70×
48West Virginia~60K0.69×
49Maine~40K0.69×
50Montana~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Waxing, United States
0.68×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waxing audience
#·InterestCategoryAffinity×
01Plucking (hair removal)Beauty & Wellness26.02×
02Threading (epilation)Beauty & Wellness22.41×
03European Wax CenterBeauty & Wellness15.80×
04Pretty NailsBeauty & Wellness10.71×
05Hair removalBeauty & Wellness10.67×
06Rhianna (singer)Music & Radio7.91×
07ShellacBeauty & Wellness7.52×
08FacialBeauty & Wellness3.83×
09Eyelash extensionsBeauty & Wellness3.51×
10CosmetologyBeauty & Wellness3.37×
11EyebrowBeauty & Wellness3.34×
12EyelashBeauty & Wellness3.21×
13Human hair growthHealth3.08×
14Skin careBeauty & Wellness2.22×
15Concurrent Versions SystemTechnology & Electronics2.16×
16BeveragesFood & Beverages1.65×
17WomanKids & Family1.57×
18RestaurantsFood & Beverages1.55×
19MoviesMovies & TV1.51×
20ChildKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waxing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
Price SensitivityPREMIUM1.34×
TraditionCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waxing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.86×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waxing have in United States?

Waxing has an estimated audience of 17,928,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waxing fans?

79.1% of Waxing fans are female, 20.9% are male, with an average age of 35.5 years.

03

Which brands do Waxing fans like most?

Waxing fans show strongest brand affinity for Hair removal (10.67×), European Wax Center (15.8×), and Rhianna (singer) (7.91×) over the country average.

04

Where do Waxing fans live in United States?

Waxing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Waxing fans also like?

Beyond Waxing itself, the audience over-indexes on European Wax Center (15.8×), Rhianna (singer) (7.91×), Plucking (hair removal) (26.02×), and Pretty Nails (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Waxing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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