Rascasse Audience Intelligence

Threading (epilation) Audience in United States

A data profile of the people who buy, follow and care about Threading (epilation) in United States — modelled from more than twelve digital signal sources. Threading (epilation) has an estimated audience of 571,420 people in United States.

#12among Hair removal in United States#10848among Topic in United States#379in Beauty & Wellness

The average Threading (epilation) fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Waxing, British Airways, Hair removal, with strongest over-indexing on Waxing (22.41× the country average).

Demographically, the Threading (epilation) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Threading (epilation) fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Waxing.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Threading (epilation) profile in United States.

Audience size
571K
in United States
Gender
91.2%♀
8.8% male
Age
34.6
average years
Country rank
#33830
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Threading (epilation) fans

91.2% are female, 8.8% are male, average age 34.6.

Fig. 02

Gender split

91.2%
Female
8.8%
Male
Demographic split for Threading (epilation) audience in United States
MetricValue
Female91.2%
Male8.8%
Average age34.6
Estimated audience size571,420
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Threading (epilation) audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Threading (epilation) audience comes from United States.

Worldwide audience distribution share by country for Threading (epilation)
CountryShare
United States23.5%
United Kingdom9.7%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Threading (epilation) audience in United States is strongest.

Fig. 05

Top regions by affinity

Threading (epilation) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K9.93×
02California~200K2.47×
03Washington, District of Columbia~3K2.03×
04New York~60K1.86×
05Massachusetts~20K1.83×
06Rhode Island~3K1.78×
07Texas~80K1.63×
08Georgia~30K1.53×
09New Jersey~20K1.28×
10Illinois~20K1.27×
11Washington~10K1.27×
12Hawaii~3K1.23×
13Nevada~6K1.16×
14Maryland~10K1.14×
15Connecticut~7K1.14×
16Arizona~10K0.99×
17Florida~40K0.94×
18Oregon~6K0.89×
19North Carolina~10K0.87×
20Vermont<1K0.87×
21New Mexico~2K0.83×
22Alaska~1K0.83×
23Colorado~7K0.81×
24Oklahoma~5K0.81×
25Utah~4K0.81×
26Pennsylvania~20K0.80×
27Louisiana~6K0.79×
28North Dakota<1K0.79×
29New Hampshire~2K0.78×
30Alabama~6K0.77×
31Montana~1K0.77×
32South Dakota~1K0.77×
33Delaware~1K0.76×
34Arkansas~4K0.75×
35South Carolina~6K0.74×
36Nebraska~2K0.74×
37Idaho~2K0.73×
38Tennessee~8K0.72×
39Maine~1K0.72×
40Kansas~3K0.69×
41West Virginia~2K0.69×
42Wisconsin~6K0.67×
43Mississippi~3K0.66×
44Ohio~10K0.64×
45Minnesota~5K0.62×
46Iowa~3K0.60×
47Missouri~5K0.58×
48Kentucky~4K0.58×
49Michigan~9K0.57×
50Indiana~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Threading (epilation), United States
0.57×1.00×9.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Threading (epilation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Threading (epilation) audience
#·InterestCategoryAffinity×
01SugaringBeauty & Wellness132.65×
02WaxingBeauty & Wellness22.41×
03British AirwaysTravel & Leisure20.28×
04Hair removalBeauty & Wellness10.25×
05BB creamBeauty & Wellness4.95×
06PedicureBeauty & Wellness3.93×
07Eyelash extensionsBeauty & Wellness3.18×
08ManicureBeauty & Wellness3.12×
09United AirlinesTravel & Leisure2.21×
10Discount storesShopping2.20×
11ULTA BeautyBeauty & Wellness2.16×
12Five BelowShopping2.10×
13SephoraShopping1.89×
14Shopping mallsShopping1.89×
15CVS PharmacyShopping1.85×
16Personal careHealth1.75×
17Pizza HutFood & Beverages1.70×
18Beauty salonsBeauty & Wellness1.57×
19WalgreensShopping1.56×
20Dollar GeneralShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Threading (epilation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Threading (epilation) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.97×
IndulgenceJOY1.65×
ExtroversionTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Threading (epilation) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Risk AppetiteTHRILL0.77×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Threading (epilation) have in United States?

Threading (epilation) has an estimated audience of 571,420 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Threading (epilation) fans?

91.2% of Threading (epilation) fans are female, 8.8% are male, with an average age of 34.6 years.

03

Which brands do Threading (epilation) fans like most?

Threading (epilation) fans show strongest brand affinity for Waxing (22.41×), British Airways (20.28×), and Hair removal (10.25×) over the country average.

04

Where do Threading (epilation) fans live in United States?

Threading (epilation) fans in United States are most concentrated in California (reach ~200K), Virginia (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Threading (epilation) fans also like?

Beyond Threading (epilation) itself, the audience over-indexes on British Airways (20.28×), Hair removal (10.25×), Sugaring (132.65×), and Pedicure (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Threading (epilation) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Threading (epilation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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