Threading (epilation) Audience in United States

Threading (epilation) has an estimated audience of 571,420 people in United States. 91.2% are female, 8.8% are male, average age 34.6. Top regions: Virginia, California, Texas. Top brand affinities: Waxing, Hair removal, Kia Sportage, British Airways, Sugaring.

The average Threading (epilation) fan in United States is 34.6 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Waxing, Hair removal, Kia Sportage, with strongest over-indexing on Waxing (21.4× the country average). Demographically, the Threading (epilation) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Threading (epilation) fans

Demographic split for Threading (epilation) audience in United States
MetricValue
Female91.2%
Male8.8%
Average age34.6
Estimated audience size571,420

Audience persona

The typical Threading (epilation) fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Waxing.

Top regions in United States

Top regions ranked by reach for Threading (epilation) in United States
RegionReachAffinity
Virginia154,57111.11×
California137,5232.19×
Texas72,6261.48×
New York56,5211.77×
Florida34,1950.88×
Georgia30,6941.74×
Illinois20,9761.1×
Massachusetts18,7851.67×
New Jersey17,1291.18×
Pennsylvania13,8180.72×
North Carolina13,0090.76×
Washington12,9921.13×
Arizona10,1890.87×
Ohio10,1380.58×
Maryland9,9971.02×
Tennessee7,8890.69×
Michigan7,0350.47×
Colorado6,6810.74×
South Carolina6,6670.78×
Nevada5,9391.07×
Connecticut5,7691.01×
Oregon5,3330.81×
Louisiana5,1180.69×
Alabama4,8800.61×
Wisconsin4,7760.56×
Indiana4,7540.46×
Oklahoma4,1740.66×
Minnesota4,0560.5×
Missouri3,9300.43×
Utah3,2680.64×
Washington, District of Columbia3,1621.84×
Rhode Island2,9731.63×
Kentucky2,9020.41×
Hawaii2,7321.11×
Arkansas2,6280.56×
Kansas2,2250.49×
New Mexico2,0260.71×
Mississippi1,9060.4×
Iowa1,6380.35×
Nebraska1,2690.44×
New Hampshire1,1880.53×
Idaho1,1800.41×
Maine9380.46×
West Virginia7870.3×
Montana7130.45×
Delaware7120.45×
Vermont6540.65×
Alaska5560.45×
South Dakota5210.39×
North Dakota3840.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Threading (epilation) audience
BrandAffinityCategory
Waxing21.4×Beauty & Wellness
Hair removal10.22×Beauty & Wellness
Kia Sportage28.72×Cars & Mobility
British Airways17.28×Travel & Leisure
Sugaring162.01×Beauty & Wellness
Honda HR-V19.36×Cars & Mobility
Artificial nails5.52×Beauty & Wellness
Pre-school playgroup20.93×Kids & Family
Nail salon4.4×Beauty & Wellness
Pedicure3.99×Beauty & Wellness
Manicure3.65×Beauty & Wellness
Eyelash extensions3.75×Beauty & Wellness
ULTA Beauty2.59×Beauty & Wellness
Dollar General1.9×Shopping
Jeep Grand Cherokee5.32×Cars & Mobility
Hair coloring2.9×Beauty & Wellness
Nordstrom1.98×Shopping
Hair conditioner3.07×Beauty & Wellness
Personal care2.02×Health
Five Below2.49×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Threading (epilation) audience
TraitClusterScore
Price SensitivityPREMIUM1.51
IndulgenceJOY1.38
Design AffinityPREMIUM1.32
ExtroversionTHRILL1.29
Healthy LifestyleBALANCE1.23
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Threading (epilation)
CountryShare
United States23.5%
United Kingdom9.7%
Brazil7.3%

See Threading (epilation) audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Threading (epilation) have in United States?

Threading (epilation) has an estimated audience of 571,420 people in United States, concentrated in Virginia and California.

What is the gender split and age of Threading (epilation) fans?

91.2% of Threading (epilation) fans are female, 8.8% are male, with an average age of 34.6 years.

Which brands do Threading (epilation) fans like most?

Threading (epilation) fans show strongest brand affinity for Waxing (21.4×), Hair removal (10.22×), and Kia Sportage (28.72×) over the country average.

Where do Threading (epilation) fans live in United States?

Threading (epilation) fans in United States are most concentrated in Virginia (reach 154,571), California (reach 137,523), and Texas (reach 72,626). These three regions account for the largest share of the active audience.

What other brands do Threading (epilation) fans also like?

Beyond Threading (epilation) itself, the audience over-indexes on Hair removal (10.22×), Kia Sportage (28.72×), British Airways (17.28×), and Sugaring (162.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Threading (epilation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.