Plucking (hair removal) Audience in United States

Plucking (hair removal) has an estimated audience of 852,745 people in United States. 82.3% are female, 17.7% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Waxing, Hair removal, British Airways, Kia Sportage, Artificial nails.

The average Plucking (hair removal) fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Waxing, Hair removal, British Airways, with strongest over-indexing on Waxing (24.32× the country average). Demographically, the Plucking (hair removal) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Plucking (hair removal) fans

Demographic split for Plucking (hair removal) audience in United States
MetricValue
Female82.3%
Male17.7%
Average age35.2
Estimated audience size852,745

Audience persona

The typical Plucking (hair removal) fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Waxing.

Top regions in United States

Top regions ranked by reach for Plucking (hair removal) in United States
RegionReachAffinity
California108,9781.16×
Texas76,2371.04×
New York54,3491.14×
Florida51,9980.9×
Louisiana30,2732.75×
Pennsylvania29,8641.04×
North Carolina29,2991.14×
Illinois26,5410.93×
Georgia24,7520.94×
Ohio23,4690.89×
New Jersey22,9331.06×
Virginia21,8841.05×
Colorado21,2981.58×
Michigan20,5650.92×
Washington20,4421.2×
Massachusetts20,1601.2×
Maryland15,8651.08×
Tennessee15,0910.88×
Indiana14,9360.96×
Arizona14,4240.83×
Minnesota13,3821.1×
Missouri12,7390.93×
Oklahoma12,2381.29×
Wisconsin11,5750.9×
South Carolina11,3240.88×
Alabama11,1880.94×
Oregon10,0911.03×
Connecticut9,4951.11×
Kentucky9,0200.84×
Iowa6,6760.95×
Utah6,5920.86×
Mississippi6,3170.9×
Nevada6,1750.75×
Kansas6,1170.91×
Arkansas5,2750.75×
Idaho3,8530.9×
Nebraska3,4920.82×
Maine3,4001.11×
New Hampshire3,3941.01×
Hawaii3,3580.92×
Washington, District of Columbia3,1391.22×
New Mexico3,0140.7×
West Virginia2,6600.67×
Rhode Island2,3650.87×
Delaware2,0440.87×
Montana2,0410.86×
Alaska1,8211×
Vermont1,5921.06×
South Dakota1,5220.77×
North Dakota1,1340.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plucking (hair removal) audience
BrandAffinityCategory
Waxing24.32×Beauty & Wellness
Hair removal18.13×Beauty & Wellness
British Airways23.13×Travel & Leisure
Kia Sportage27×Cars & Mobility
Artificial nails6.29×Beauty & Wellness
Underarm hair21.25×Beauty & Wellness
Honda HR-V18.33×Cars & Mobility
Hair straightening4.38×Beauty & Wellness
Manicure4.41×Beauty & Wellness
Hair dryer4.85×Beauty & Wellness
Hairbrush5.05×Beauty & Wellness
Nail salon4.74×Beauty & Wellness
Urban Outfitters4.13×Shopping
Lace wig3.44×Beauty & Wellness
Long hair3.9×Beauty & Wellness
Hair wax22.5×Beauty & Wellness
Pre-school playgroup19.75×Kids & Family
Kayak.com10.66×Travel & Leisure
Hair conditioner3.85×Beauty & Wellness
Nordstrom2.4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plucking (hair removal) audience
TraitClusterScore
Design AffinityPREMIUM1.73
SustainabilityBALANCE1.52
IndulgenceJOY1.4
Price SensitivityPREMIUM1.34
MindfulnessBALANCE1.31
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Plucking (hair removal)
CountryShare
United States26.6%
United Kingdom11.0%
Australia5.5%

See Plucking (hair removal) audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Plucking (hair removal) have in United States?

Plucking (hair removal) has an estimated audience of 852,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Plucking (hair removal) fans?

82.3% of Plucking (hair removal) fans are female, 17.7% are male, with an average age of 35.2 years.

Which brands do Plucking (hair removal) fans like most?

Plucking (hair removal) fans show strongest brand affinity for Waxing (24.32×), Hair removal (18.13×), and British Airways (23.13×) over the country average.

Where do Plucking (hair removal) fans live in United States?

Plucking (hair removal) fans in United States are most concentrated in California (reach 108,978), Texas (reach 76,237), and New York (reach 54,349). These three regions account for the largest share of the active audience.

What other brands do Plucking (hair removal) fans also like?

Beyond Plucking (hair removal) itself, the audience over-indexes on Hair removal (18.13×), British Airways (23.13×), Kia Sportage (27×), and Artificial nails (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plucking (hair removal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.