Rascasse Audience Intelligence

Plucking (hair removal) Audience in United States

A data profile of the people who buy, follow and care about Plucking (hair removal) in United States — modelled from more than twelve digital signal sources. Plucking (hair removal) has an estimated audience of 852,745 people in United States.

#11among Hair removal in United States#9273among Topic in United States#329in Beauty & Wellness

The average Plucking (hair removal) fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Waxing, Hair removal, British Airways, with strongest over-indexing on Waxing (26.02× the country average).

Demographically, the Plucking (hair removal) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plucking (hair removal) fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Waxing.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plucking (hair removal) profile in United States.

Audience size
853K
in United States
Gender
82.3%♀
17.7% male
Age
35.2
average years
Country rank
#26327
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plucking (hair removal) fans

82.3% are female, 17.7% are male, average age 35.2.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Plucking (hair removal) audience in United States
MetricValue
Female82.3%
Male17.7%
Average age35.2
Estimated audience size852,745
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Plucking (hair removal) audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3916%
40-4918%
50+14%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Plucking (hair removal) audience comes from United States.

Worldwide audience distribution share by country for Plucking (hair removal)
CountryShare
United States26.6%
United Kingdom11.0%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plucking (hair removal) audience in United States is strongest.

Fig. 05

Top regions by affinity

Plucking (hair removal) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K2.82×
02Colorado~30K2.04×
03Massachusetts~20K1.10×
04California~100K1.08×
05Washington~20K1.08×
06Oklahoma~10K1.08×
07North Carolina~30K1.07×
08Washington, District of Columbia~3K1.06×
09Maine~3K1.05×
10Texas~80K1.04×
11New York~50K1.04×
12New Jersey~20K1.04×
13Indiana~20K1.04×
14Maryland~20K1.04×
15Minnesota~10K1.04×
16Vermont~2K1.04×
17New Hampshire~3K1.03×
18Connecticut~9K1.02×
19Virginia~20K1.01×
20Alaska~2K1.00×
21Alabama~10K0.99×
22Oregon~10K0.99×
23Montana~2K0.99×
24Mississippi~7K0.97×
25Iowa~7K0.97×
26Pennsylvania~30K0.96×
27Georgia~30K0.96×
28Hawaii~4K0.96×
29Ohio~20K0.95×
30South Carolina~10K0.95×
31Wisconsin~10K0.94×
32Kentucky~10K0.94×
33Idaho~4K0.94×
34Delaware~2K0.94×
35Missouri~10K0.93×
36Rhode Island~3K0.93×
37South Dakota~2K0.93×
38Kansas~6K0.92×
39North Dakota~2K0.92×
40Illinois~30K0.91×
41Utah~7K0.91×
42Nebraska~4K0.91×
43Michigan~20K0.90×
44Tennessee~10K0.87×
45Florida~50K0.86×
46Arkansas~6K0.85×
47West Virginia~3K0.85×
48Arizona~10K0.84×
49New Mexico~4K0.83×
50Nevada~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Plucking (hair removal), United States
0.80×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plucking (hair removal) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plucking (hair removal) audience
#·InterestCategoryAffinity×
01British AirwaysTravel & Leisure29.13×
02WaxingBeauty & Wellness26.02×
03Hair removalBeauty & Wellness18.56×
04Underarm hairBeauty & Wellness18.26×
05Hair waxBeauty & Wellness17.71×
06Kayak.comTravel & Leisure10.36×
07BB creamBeauty & Wellness5.90×
08QVCMovies & TV4.44×
09ManicureBeauty & Wellness3.75×
10Discount storesShopping3.41×
11Shopping mallsShopping2.83×
12United AirlinesTravel & Leisure2.51×
13Mortgage loansBusiness & Career2.32×
14PinterestInternet & Social Media2.31×
15SephoraShopping2.12×
16FragrancesBeauty & Wellness2.03×
17Organic foodFood & Beverages2.02×
18NordstromShopping1.96×
19FurnitureHome & Garden1.84×
20AirbnbTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plucking (hair removal) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plucking (hair removal) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.00×
IndulgenceJOY1.66×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plucking (hair removal) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Risk AppetiteTHRILL0.77×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plucking (hair removal) have in United States?

Plucking (hair removal) has an estimated audience of 852,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plucking (hair removal) fans?

82.3% of Plucking (hair removal) fans are female, 17.7% are male, with an average age of 35.2 years.

03

Which brands do Plucking (hair removal) fans like most?

Plucking (hair removal) fans show strongest brand affinity for Waxing (26.02×), Hair removal (18.56×), and British Airways (29.13×) over the country average.

04

Where do Plucking (hair removal) fans live in United States?

Plucking (hair removal) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Plucking (hair removal) fans also like?

Beyond Plucking (hair removal) itself, the audience over-indexes on Hair removal (18.56×), British Airways (29.13×), Pinterest (2.31×), and Discount stores (3.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Plucking (hair removal) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plucking (hair removal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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