Rascasse Audience Intelligence

Pretty Nails Audience in United States

A data profile of the people who buy, follow and care about Pretty Nails in United States — modelled from more than twelve digital signal sources. Pretty Nails has an estimated audience of 4,879,446 people in United States.

#3855among Topic in United States#135in Beauty & Wellness

The average Pretty Nails fan in United States is 30.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Artificial nails, essie, Pedicure, with strongest over-indexing on Artificial nails (23.95× the country average).

Demographically, the Pretty Nails audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretty Nails fan in United States is more female, around 30.1 years old, with strong Mindfulness tendencies and a notable affinity for Artificial nails.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty Nails profile in United States.

Audience size
4.9M
in United States
Gender
86.6%♀
13.4% male
Age
30.1
average years
Country rank
#6852
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty Nails fans

86.6% are female, 13.4% are male, average age 30.1.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Pretty Nails audience in United States
MetricValue
Female86.6%
Male13.4%
Average age30.1
Estimated audience size4,879,446
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Pretty Nails audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Pretty Nails audience comes from United States.

Worldwide audience distribution share by country for Pretty Nails
CountryShare
United States17.6%
Italy13.1%
Japan11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty Nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretty Nails fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~50K4.13×
02West Virginia~70K2.97×
03Iowa~100K2.79×
04Kentucky~200K2.73×
05Nebraska~60K2.30×
06Rhode Island~30K2.16×
07Connecticut~100K2.07×
08Louisiana~100K1.68×
09Delaware~20K1.34×
10Arkansas~50K1.28×
11Ohio~200K1.23×
12New Hampshire~20K1.18×
13Florida~400K1.12×
14Oregon~60K1.09×
15South Carolina~80K1.07×
16Oklahoma~60K1.05×
17Wyoming~7K1.03×
18Michigan~100K1.02×
19Indiana~90K1.00×
20Colorado~80K0.99×
21Wisconsin~70K0.96×
22Massachusetts~90K0.90×
23Pennsylvania~100K0.82×
24New Jersey~100K0.82×
25Alaska~8K0.76×
26Mississippi~30K0.74×
27North Dakota~7K0.73×
28Illinois~100K0.71×
29Montana~10K0.71×
30North Carolina~100K0.66×
31Kansas~30K0.66×
32Georgia~90K0.63×
33Arizona~60K0.63×
34Tennessee~60K0.63×
35Virginia~70K0.62×
36Maryland~50K0.62×
37New Mexico~20K0.62×
38Idaho~20K0.62×
39Hawaii~10K0.62×
40Maine~10K0.62×
41Texas~300K0.61×
42Missouri~50K0.61×
43Alabama~40K0.61×
44Nevada~30K0.61×
45Washington, District of Columbia~8K0.55×
46Washington~50K0.54×
47New York~100K0.53×
48California~300K0.50×
49Utah~20K0.43×
50Minnesota~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Pretty Nails, United States
0.39×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty Nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty Nails audience
#·InterestCategoryAffinity×
01essieBeauty & Wellness97.82×
02Artificial nailsBeauty & Wellness23.95×
03Nail clipperBeauty & Wellness21.99×
04Nine Inch NailsMusic & Radio19.05×
05PedicureBeauty & Wellness14.96×
06CosmoProfBeauty & Wellness14.23×
07Anastasia Beverly HillsBeauty & Wellness13.18×
08ShellacBeauty & Wellness10.77×
09WaxingBeauty & Wellness10.71×
10Hair ExtensionsBeauty & Wellness9.22×
11SwarovskiFashion & Accessoires8.73×
12Permanent makeupBeauty & Wellness8.47×
13Nail salonBeauty & Wellness6.52×
14Hair removalBeauty & Wellness6.51×
15Eyelash extensionsBeauty & Wellness6.38×
16Long hairBeauty & Wellness4.91×
17Hair straighteningBeauty & Wellness4.77×
18Beauty salonsBeauty & Wellness4.11×
19CosmeticsBeauty & Wellness2.70×
20ClothingFashion & Accessoires1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty Nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty Nails audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
IndulgenceJOY1.90×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty Nails audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Community OrientationOPEN0.78×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty Nails have in United States?

Pretty Nails has an estimated audience of 4,879,446 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Pretty Nails fans?

86.6% of Pretty Nails fans are female, 13.4% are male, with an average age of 30.1 years.

03

Which brands do Pretty Nails fans like most?

Pretty Nails fans show strongest brand affinity for Artificial nails (23.95×), essie (97.82×), and Pedicure (14.96×) over the country average.

04

Where do Pretty Nails fans live in United States?

Pretty Nails fans in United States are most concentrated in Florida (reach ~400K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty Nails fans also like?

Beyond Pretty Nails itself, the audience over-indexes on essie (97.82×), Pedicure (14.96×), Hair Extensions (9.22×), and Waxing (10.71×) compared to the United States average.

Appendix

Explore more audiences

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See Pretty Nails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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