Pretty Nails Audience in United States

Pretty Nails has an estimated audience of 4,879,446 people in United States. 86.6% are female, 13.4% are male, average age 30.1. Top regions: Florida, California, Texas. Top brand affinities: essie, Hair Extensions, Pedicure, Artificial nails, Waxing.

The average Pretty Nails fan in United States is 30.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include essie, Hair Extensions, Pedicure, with strongest over-indexing on essie (54.39× the country average). Demographically, the Pretty Nails audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Pretty Nails fans

Demographic split for Pretty Nails audience in United States
MetricValue
Female86.6%
Male13.4%
Average age30.1
Estimated audience size4,879,446

Audience persona

The typical Pretty Nails fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for essie.

Top regions in United States

Top regions ranked by reach for Pretty Nails in United States
RegionReachAffinity
Florida378,1211.14×
California278,9490.52×
Texas269,8360.64×
Ohio194,6721.3×
New York156,1260.57×
Kentucky154,7302.53×
Pennsylvania133,9080.82×
Michigan131,6341.03×
Iowa116,5442.9×
New Jersey111,6770.9×
Illinois109,8980.68×
Louisiana109,8551.75×
Connecticut107,9032.2×
North Carolina106,2150.72×
Indiana99,7911.12×
Georgia87,7950.58×
Colorado86,4101.12×
South Carolina84,9981.16×
Massachusetts81,0480.84×
Wisconsin76,7411.05×
West Virginia74,6113.28×
Virginia70,9900.6×
Arizona65,1480.65×
Oklahoma62,1661.15×
Tennessee58,5500.6×
Oregon56,4881.01×
Nebraska52,3712.14×
Missouri48,5530.62×
South Dakota47,7724.24×
Maryland47,1110.56×
Arkansas46,2891.15×
Washington41,8190.43×
Alabama39,8530.58×
Rhode Island36,4782.35×
Mississippi27,7680.69×
Nevada24,7280.52×
Kansas23,6330.61×
New Hampshire22,8501.19×
Minnesota21,9670.31×
Delaware19,2091.43×
New Mexico12,9550.53×
Utah11,0550.25×
Idaho10,8620.44×
Washington, District of Columbia4,7700.33×
Wyoming3,6120.5×
Hawaii3,4080.16×
Maine3,3450.19×
Montana3,2860.24×
North Dakota2,1530.21×
Vermont2,1500.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretty Nails audience
BrandAffinityCategory
essie54.39×Beauty & Wellness
Hair Extensions8.78×Beauty & Wellness
Pedicure9.13×Beauty & Wellness
Artificial nails10.09×Beauty & Wellness
Waxing8.13×Beauty & Wellness
Makeup Tutorials6.1×Beauty & Wellness
Natural skin care5.69×Beauty & Wellness
Planet Fitness3.48×Sports
Eyelash extensions6.05×Beauty & Wellness
Nail clipper19.35×Beauty & Wellness
Nail salon6.03×Beauty & Wellness
Hair removal5.55×Beauty & Wellness
Shellac9.02×Beauty & Wellness
Eye shadow5.68×Beauty & Wellness
Designer clothing4.4×Fashion & Accessoires
Sephora2.63×Shopping
Manicure4×Beauty & Wellness
Bachelor of Business Administration22.98×Business & Career
Personal care2.67×Health
Lip gloss5.36×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretty Nails audience
TraitClusterScore
Luxury OrientationPREMIUM1.41
LGBTQ+ IdentityOPEN1.38
Design AffinityPREMIUM1.32
MindfulnessBALANCE1.27
CreativityOPEN1.19
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Pretty Nails
CountryShare
United States17.6%
Italy13.1%
Japan11.0%

See Pretty Nails audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Pretty Nails have in United States?

Pretty Nails has an estimated audience of 4,879,446 people in United States, concentrated in Florida and California.

What is the gender split and age of Pretty Nails fans?

86.6% of Pretty Nails fans are female, 13.4% are male, with an average age of 30.1 years.

Which brands do Pretty Nails fans like most?

Pretty Nails fans show strongest brand affinity for essie (54.39×), Hair Extensions (8.78×), and Pedicure (9.13×) over the country average.

Where do Pretty Nails fans live in United States?

Pretty Nails fans in United States are most concentrated in Florida (reach 378,121), California (reach 278,949), and Texas (reach 269,836). These three regions account for the largest share of the active audience.

What other brands do Pretty Nails fans also like?

Beyond Pretty Nails itself, the audience over-indexes on Hair Extensions (8.78×), Pedicure (9.13×), Artificial nails (10.09×), and Waxing (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.