Pretty Nails Audience in Germany
Pretty Nails has an estimated audience of 1,045,973 people in Germany. 81.8% are female, 18.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Nail salon, Artificial nails, Manicure, Pedicure, Eyelash extensions.
The average Pretty Nails fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Nail salon, Artificial nails, Manicure, with strongest over-indexing on Nail salon (30.63× the country average). Demographically, the Pretty Nails audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of Pretty Nails fans
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 32.0 |
| Estimated audience size | 1,045,973 |
Audience persona
The typical Pretty Nails fan in Germany is more female, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Nail salon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,686 | 1.29× |
| Bayern | 117,194 | 0.7× |
| Hessen | 99,000 | 1.24× |
| Baden-Württemberg | 92,542 | 0.65× |
| Niedersachsen | 84,531 | 0.83× |
| Hamburg | 69,618 | 2.95× |
| Schleswig-Holstein | 60,401 | 1.61× |
| Rheinland-Pfalz | 58,105 | 1.11× |
| Berlin | 50,032 | 1.07× |
| Sachsen | 36,086 | 0.7× |
| Thüringen | 28,880 | 1.08× |
| Brandenburg | 21,270 | 0.66× |
| Sachsen-Anhalt | 14,372 | 0.53× |
| Saarland | 8,918 | 0.69× |
| Mecklenburg-Vorpommern | 7,543 | 0.38× |
| Bremen | 4,574 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nail salon | 30.63× | Beauty & Wellness |
| Artificial nails | 28.43× | Beauty & Wellness |
| Manicure | 17.73× | Beauty & Wellness |
| Pedicure | 9.07× | Beauty & Wellness |
| Eyelash extensions | 8.06× | Beauty & Wellness |
| Hair tutorials | 9.99× | Beauty & Wellness |
| Livemusic | 4.44× | Music & Radio |
| Shellac | 6.73× | Beauty & Wellness |
| Natural foods | 5.31× | Food & Beverages |
| Legally Blonde | 16.23× | Movies & TV |
| Hair care | 3.95× | Beauty & Wellness |
| Natural skin care | 4.65× | Beauty & Wellness |
| Eye shadow | 5.21× | Beauty & Wellness |
| Permanent makeup | 4.22× | Beauty & Wellness |
| Anti-aging cream | 4.6× | Beauty & Wellness |
| Eye liner | 5.35× | Beauty & Wellness |
| Personalised Gifts | 5.59× | Home & Garden |
| Spas | 2.63× | Beauty & Wellness |
| TikTok | 1.7× | Internet & Social Media |
| Lip gloss | 5.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.23 |
| Luxury Orientation | PREMIUM | 1.66 |
| Price Sensitivity | PREMIUM | 1.57 |
| Creativity | OPEN | 1.5 |
| Urban Lifestyle | OPEN | 1.29 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 13.1% |
| Japan | 11.0% |
See Pretty Nails audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pretty Nails have in Germany?
Pretty Nails has an estimated audience of 1,045,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pretty Nails fans?
81.8% of Pretty Nails fans are female, 18.2% are male, with an average age of 32.0 years.
Which brands do Pretty Nails fans like most?
Pretty Nails fans show strongest brand affinity for Nail salon (30.63×), Artificial nails (28.43×), and Manicure (17.73×) over the country average.
Where do Pretty Nails fans live in Germany?
Pretty Nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,686), Bayern (reach 117,194), and Hessen (reach 99,000). These three regions account for the largest share of the active audience.
What other brands do Pretty Nails fans also like?
Beyond Pretty Nails itself, the audience over-indexes on Artificial nails (28.43×), Manicure (17.73×), Pedicure (9.07×), and Eyelash extensions (8.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pretty Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.