Rascasse Audience Intelligence

Pretty Nails Audience in Germany

A data profile of the people who buy, follow and care about Pretty Nails in Germany — modelled from more than twelve digital signal sources. Pretty Nails has an estimated audience of 1,045,973 people in Germany.

#3056among Topic in Germany#121in Beauty & Wellness

The average Pretty Nails fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hamburg, Bayern.

Top brand affinities include Nail salon, Artificial nails, Manicure, with strongest over-indexing on Nail salon (39.11× the country average).

Demographically, the Pretty Nails audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pretty Nails fan in Germany is more female, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Nail salon.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty Nails profile in Germany.

Audience size
1M
in Germany
Gender
81.8%♀
18.2% male
Age
32.0
average years
Country rank
#6263
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty Nails fans

81.8% are female, 18.2% are male, average age 32.0.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Pretty Nails audience in Germany
MetricValue
Female81.8%
Male18.2%
Average age32.0
Estimated audience size1,045,973
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Pretty Nails audience in Germany
Age bracketShare%
16-1938%
20-2924%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Pretty Nails audience comes from Germany.

Worldwide audience distribution share by country for Pretty Nails
CountryShare
United States17.6%
Italy13.1%
Japan11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty Nails audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pretty Nails fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K4.79×
02Schleswig-Holstein~50K1.38×
03Nordrhein-Westfalen~300K1.22×
04Berlin~60K1.19×
05Hessen~90K1.08×
06Rheinland-Pfalz~60K1.07×
07Thüringen~30K0.98×
08Saarland~10K0.87×
09Bremen~8K0.87×
10Niedersachsen~80K0.82×
11Sachsen-Anhalt~20K0.77×
12Mecklenburg-Vorpommern~20K0.77×
13Brandenburg~20K0.76×
14Sachsen~40K0.73×
15Bayern~100K0.64×
16Baden-Württemberg~90K0.62×
Fig. 06

Affinity by region

Affinity by region — Pretty Nails, Germany
0.62×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty Nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty Nails audience
#·InterestCategoryAffinity×
01Nail salonBeauty & Wellness39.11×
02HydraFacialBeauty & Wellness31.41×
03Artificial nailsBeauty & Wellness29.39×
04ManicureBeauty & Wellness20.13×
05Press on nailsBeauty & Wellness17.06×
06Legally BlondeMovies & TV16.60×
07RazorBeauty & Wellness12.84×
08KeratinBeauty & Wellness9.96×
09PedicureBeauty & Wellness8.82×
10Eyelash extensionsBeauty & Wellness8.05×
11StradivariusShopping7.82×
12ShellacBeauty & Wellness7.04×
13MicrobladingBeauty & Wellness6.97×
14Hair tutorialsBeauty & Wellness6.74×
15Eye linerBeauty & Wellness5.62×
16EyebrowBeauty & Wellness5.54×
17EyelashBeauty & Wellness5.37×
18Permanent makeupBeauty & Wellness4.94×
19Nail artBeauty & Wellness4.74×
20Women's clothingFashion & Accessoires2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty Nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty Nails audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.11×
Luxury OrientationPREMIUM1.67×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty Nails audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.74×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty Nails have in Germany?

Pretty Nails has an estimated audience of 1,045,973 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.

02

What is the gender split and age of Pretty Nails fans?

81.8% of Pretty Nails fans are female, 18.2% are male, with an average age of 32.0 years.

03

Which brands do Pretty Nails fans like most?

Pretty Nails fans show strongest brand affinity for Nail salon (39.11×), Artificial nails (29.39×), and Manicure (20.13×) over the country average.

04

Where do Pretty Nails fans live in Germany?

Pretty Nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Hamburg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty Nails fans also like?

Beyond Pretty Nails itself, the audience over-indexes on Artificial nails (29.39×), Manicure (20.13×), Pedicure (8.82×), and Razor (12.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Pretty Nails audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pretty Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →