Press on nails Audience in Germany
Press on nails has an estimated audience of 313,216 people in Germany. 98.0% are female, 2.0% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artificial nails, Nail salon, Carlos Ruiz Zafón, Health & Beauty Tips, German Dream Nails.
The average Press on nails fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artificial nails, Nail salon, Carlos Ruiz Zafón, with strongest over-indexing on Artificial nails (22.99× the country average). Demographically, the Press on nails audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of Press on nails fans
| Metric | Value |
|---|---|
| Female | 98.0% |
| Male | 2.0% |
| Average age | 29.8 |
| Estimated audience size | 313,216 |
Audience persona
The typical Press on nails fan in Germany is more female, around 29.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Artificial nails.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,459 | 1.17× |
| Bayern | 50,102 | 1× |
| Baden-Württemberg | 42,439 | 0.99× |
| Niedersachsen | 32,196 | 1.06× |
| Hessen | 25,052 | 1.05× |
| Rheinland-Pfalz | 16,711 | 1.06× |
| Sachsen | 15,686 | 1.02× |
| Berlin | 14,772 | 1.05× |
| Schleswig-Holstein | 12,153 | 1.08× |
| Brandenburg | 10,299 | 1.06× |
| Sachsen-Anhalt | 8,174 | 1.01× |
| Thüringen | 7,564 | 0.95× |
| Hamburg | 7,494 | 1.06× |
| Saarland | 3,548 | 0.92× |
| Mecklenburg-Vorpommern | 3,528 | 0.59× |
| Bremen | 2,471 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artificial nails | 22.99× | Beauty & Wellness |
| Nail salon | 23.08× | Beauty & Wellness |
| Carlos Ruiz Zafón | 176.59× | Literature |
| Health & Beauty Tips | 105.84× | |
| German Dream Nails | 126.01× | Beauty & Wellness |
| Manicure | 14.04× | Beauty & Wellness |
| Beauty Secrets | 94.83× | |
| Manicure & Pedicure | 14.45× | Beauty & Wellness |
| Pedicure | 9.16× | Beauty & Wellness |
| Shellac | 11.58× | Beauty & Wellness |
| Nail art | 9.44× | Beauty & Wellness |
| Pretty Nails | 17.06× | Beauty & Wellness |
| Maniko Nails | 16.02× | Beauty & Wellness |
| Beauty & Style | 18.2× | Beauty & Wellness |
| Gel nails | 17.64× | Beauty & Wellness |
| Yuna (singer) | 25.6× | Music & Radio |
| Candy Nails | 55.26× | |
| Nail polish | 6.85× | Beauty & Wellness |
| Nail file | 27.76× | Beauty & Wellness |
| Long Lashes | 8.9× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.48 |
| Creativity | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.37 |
| Luxury Orientation | PREMIUM | 1.36 |
| Extroversion | THRILL | 1.32 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.9% |
| Germany | 7.9% |
| India | 5.4% |
See Press on nails audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Press on nails have in Germany?
Press on nails has an estimated audience of 313,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Press on nails fans?
98.0% of Press on nails fans are female, 2.0% are male, with an average age of 29.8 years.
Which brands do Press on nails fans like most?
Press on nails fans show strongest brand affinity for Artificial nails (22.99×), Nail salon (23.08×), and Carlos Ruiz Zafón (176.59×) over the country average.
Where do Press on nails fans live in Germany?
Press on nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,459), Bayern (reach 50,102), and Baden-Württemberg (reach 42,439). These three regions account for the largest share of the active audience.
What other brands do Press on nails fans also like?
Beyond Press on nails itself, the audience over-indexes on Nail salon (23.08×), Carlos Ruiz Zafón (176.59×), Health & Beauty Tips (105.84×), and German Dream Nails (126.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Press on nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.