Rascasse Audience Intelligence

Press on nails Audience in Germany

A data profile of the people who buy, follow and care about Press on nails in Germany — modelled from more than twelve digital signal sources. Press on nails has an estimated audience of 302,189 people in Germany.

#6124among Topic in Germany#244in Beauty & Wellness

The average Press on nails fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Artificial nails, Nail salon, Health & Beauty Tips, with strongest over-indexing on Artificial nails (22.99× the country average).

Demographically, the Press on nails audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Press on nails fan in Germany is more female, around 27.4 years old, with strong Individualism tendencies and a notable affinity for Artificial nails.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Press on nails profile in Germany.

Audience size
302K
in Germany
Gender
98.4%♀
1.6% male
Age
27.4
average years
Country rank
#17217
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Press on nails fans

98.4% are female, 1.6% are male, average age 27.4.

Fig. 02

Gender split

98.4%
Female
1.6%
Male
Demographic split for Press on nails audience in Germany
MetricValue
Female98.4%
Male1.6%
Average age27.4
Estimated audience size302,189
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Press on nails audience in Germany
Age bracketShare%
16-1952%
20-2925%
30-3914%
40-497%
50+2%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Press on nails audience comes from Germany.

Worldwide audience distribution share by country for Press on nails
CountryShare
United States50.9%
Germany7.2%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Press on nails audience in Germany is strongest.

Fig. 05

Top regions by affinity

Press on nails fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.12×
02Schleswig-Holstein~10K1.07×
03Rheinland-Pfalz~20K1.06×
04Niedersachsen~30K1.05×
05Brandenburg~9K1.04×
06Sachsen-Anhalt~8K1.04×
07Hessen~20K1.01×
08Sachsen~10K1.00×
09Hamburg~6K1.00×
10Berlin~10K0.99×
11Bayern~40K0.98×
12Baden-Württemberg~40K0.98×
13Saarland~3K0.98×
14Thüringen~7K0.97×
15Bremen~2K0.94×
16Mecklenburg-Vorpommern~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Press on nails, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Press on nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Press on nails audience
#·InterestCategoryAffinity×
01Carlos Ruiz ZafónLiterature176.59×
02German Dream NailsBeauty & Wellness126.01×
03Health & Beauty TipsTopic105.84×
04Beauty SecretsWebsite / Newspaper / Magazine94.83×
05Candy NailsBrand55.26×
06Nail fileBeauty & Wellness27.76×
07Yuna (singer)Music & Radio25.60×
08Nail salonBeauty & Wellness23.08×
09Artificial nailsBeauty & Wellness22.99×
10Beauty & StyleBeauty & Wellness18.20×
11Gel nailsBeauty & Wellness17.64×
12Pretty NailsBeauty & Wellness17.06×
13Maniko NailsBeauty & Wellness16.02×
14Manicure & PedicureBeauty & Wellness14.45×
15ManicureBeauty & Wellness14.04×
16ShellacBeauty & Wellness11.58×
17Nail artBeauty & Wellness9.44×
18PedicureBeauty & Wellness9.16×
19Long LashesBeauty & Wellness8.90×
20Nail polishBeauty & Wellness6.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Press on nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Press on nails audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
MindfulnessBALANCE1.54×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Press on nails audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.63×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Press on nails have in Germany?

Press on nails has an estimated audience of 302,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Press on nails fans?

98.4% of Press on nails fans are female, 1.6% are male, with an average age of 27.4 years.

03

Which brands do Press on nails fans like most?

Press on nails fans show strongest brand affinity for Artificial nails (22.99×), Nail salon (23.08×), and Health & Beauty Tips (105.84×) over the country average.

04

Where do Press on nails fans live in Germany?

Press on nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Press on nails fans also like?

Beyond Press on nails itself, the audience over-indexes on Nail salon (23.08×), Health & Beauty Tips (105.84×), German Dream Nails (126.01×), and Manicure (14.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Press on nails audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Press on nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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