Maniko Nails Audience in Germany
Maniko Nails has an estimated audience of 969,329 people in Germany. 73.7% are female, 26.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, E-box, Mothercare, Combat sport, Cachorro.
The average Maniko Nails fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, E-box, Mothercare, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Maniko Nails audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand
Demographics of Maniko Nails fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 36.1 |
| Estimated audience size | 969,329 |
Audience persona
The typical Maniko Nails fan in Germany is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,407 | 1.21× |
| Bayern | 187,202 | 1.2× |
| Niedersachsen | 149,224 | 1.59× |
| Baden-Württemberg | 144,475 | 1.09× |
| Hessen | 72,387 | 0.98× |
| Rheinland-Pfalz | 56,974 | 1.17× |
| Schleswig-Holstein | 47,402 | 1.36× |
| Sachsen | 40,014 | 0.84× |
| Berlin | 28,292 | 0.65× |
| Brandenburg | 27,597 | 0.92× |
| Sachsen-Anhalt | 23,072 | 0.92× |
| Thüringen | 22,530 | 0.91× |
| Hamburg | 20,413 | 0.93× |
| Saarland | 11,306 | 0.95× |
| Mecklenburg-Vorpommern | 9,532 | 0.52× |
| Bremen | 6,277 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| E-box | 23.89× | Health |
| Mothercare | 2.48× | Kids & Family |
| Combat sport | 1.59× | Sports |
| Cachorro | 3.29× | Pets & Animals |
| Time (magazine) | 1.88× | News |
| Bank account | 2.67× | Business & Career |
| Racing | 1.59× | Cars & Mobility |
| Commercial mortgage | 1.77× | Business & Career |
| Joaquín Guzmán Loera | 5.63× | Politics & Society |
| Information sensitivity | 4.37× | Technology & Electronics |
| William Boyd (writer) | 13.96× | Literature |
| Jingoism | 5.12× | Politics & Society |
| Ipekyol | 2.73× | Shopping |
| MS Mode | 4.46× | Fashion & Accessoires |
| Ireen Sheer | 1.85× | Music & Radio |
| Home Delivery | 1.74× | Food & Beverages |
| Karaman | 5.26× | Sports |
| Homesteading | 3.92× | Home & Garden |
| Icon (magazine) | 1.56× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Creativity | OPEN | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.34 |
| DIY Mentality | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.7% |
| Italy | 19.7% |
| Austria | 7.0% |
See Maniko Nails audiences in other countries
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Frequently asked questions
How many fans does Maniko Nails have in Germany?
Maniko Nails has an estimated audience of 969,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maniko Nails fans?
73.7% of Maniko Nails fans are female, 26.3% are male, with an average age of 36.1 years.
Which brands do Maniko Nails fans like most?
Maniko Nails fans show strongest brand affinity for Rossmann (1.65×), E-box (23.89×), and Mothercare (2.48×) over the country average.
Where do Maniko Nails fans live in Germany?
Maniko Nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,407), Bayern (reach 187,202), and Niedersachsen (reach 149,224). These three regions account for the largest share of the active audience.
What other brands do Maniko Nails fans also like?
Beyond Maniko Nails itself, the audience over-indexes on E-box (23.89×), Mothercare (2.48×), Combat sport (1.59×), and Cachorro (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maniko Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.