Rascasse Audience Intelligence

Charlotte Tilbury Target Market in Germany

A data profile of the people who buy, follow and care about Charlotte Tilbury in Germany — modelled from more than twelve digital signal sources. Charlotte Tilbury has an estimated audience of 2,173,783 people in Germany.

#18among Cosmetics in Germany#374among Brand in Germany#79in Beauty & Wellness

The average Charlotte Tilbury fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include murad, Makeup brush, Eye shadow, with strongest over-indexing on murad (88.27× the country average).

Demographically, the Charlotte Tilbury audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charlotte Tilbury fan in Germany is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for murad.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte Tilbury profile in Germany.

Audience size
2.2M
in Germany
Gender
77.2%♀
22.8% male
Age
34.9
average years
Country rank
#3067
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charlotte Tilbury

77.2% are female, 22.8% are male, average age 34.9.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Charlotte Tilbury audience in Germany
MetricValue
Female77.2%
Male22.8%
Average age34.9
Estimated audience size2,173,783
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Charlotte Tilbury audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Charlotte Tilbury audience comes from Germany.

Worldwide audience distribution share by country for Charlotte Tilbury
CountryShare
United States25.2%
United Kingdom19.6%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte Tilbury audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charlotte Tilbury customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.40×
02Nordrhein-Westfalen~700K1.38×
03Hessen~200K1.22×
04Berlin~100K1.21×
05Bremen~20K1.18×
06Baden-Württemberg~300K1.10×
07Bayern~400K1.07×
08Niedersachsen~200K1.03×
09Rheinland-Pfalz~100K0.99×
10Schleswig-Holstein~80K0.99×
11Saarland~20K0.90×
12Brandenburg~50K0.81×
13Mecklenburg-Vorpommern~30K0.73×
14Sachsen-Anhalt~40K0.70×
15Sachsen~70K0.67×
16Thüringen~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Charlotte Tilbury, Germany
0.65×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte Tilbury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte Tilbury audience
#·InterestCategoryAffinity×
01muradBeauty & Wellness88.27×
02TatchaBeauty & Wellness80.52×
03RimmelBeauty & Wellness41.08×
04Primer (cosmetics)Beauty & Wellness21.54×
05Huda BeautyBeauty & Wellness16.72×
06Log cabinHome & Garden14.20×
07Makeup brushBeauty & Wellness12.68×
08SPRINTSMusic & Radio11.58×
09Eye shadowBeauty & Wellness11.44×
10MoisturizerHome & Garden11.08×
11Lip glossBeauty & Wellness8.78×
12Foundation (cosmetics)Beauty & Wellness8.20×
13Nail salonBeauty & Wellness7.63×
14Artificial nailsBeauty & Wellness7.32×
15LipBeauty & Wellness7.21×
16Eyelash extensionsBeauty & Wellness6.84×
17SephoraShopping6.60×
18Nail polishBeauty & Wellness6.56×
19PaybackShopping5.99×
20TikTokInternet & Social Media3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte Tilbury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte Tilbury audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
Design AffinityPREMIUM1.98×
CreativityOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte Tilbury audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.46×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Charlotte Tilbury's target market in Germany?

Charlotte Tilbury's target market in Germany covers an estimated 2,173,783 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charlotte Tilbury customers?

77.2% of the Charlotte Tilbury audience are female, 22.8% are male, with an average age of 34.9 years.

03

Which brands do Charlotte Tilbury fans like most?

Charlotte Tilbury fans show strongest brand affinity for murad (88.27×), Makeup brush (12.68×), and Eye shadow (11.44×) over the country average.

04

Where do Charlotte Tilbury fans live in Germany?

Charlotte Tilbury fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte Tilbury fans also like?

Beyond Charlotte Tilbury itself, the audience over-indexes on Makeup brush (12.68×), Eye shadow (11.44×), Tatcha (80.52×), and TikTok (3.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Charlotte Tilbury audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charlotte Tilbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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