Charlotte Tilbury Audience in Germany
Charlotte Tilbury has an estimated audience of 2,177,175 people in Germany. 77.2% are female, 22.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: murad, Makeup brush, Eye shadow, Tatcha, TikTok.
The average Charlotte Tilbury fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include murad, Makeup brush, Eye shadow, with strongest over-indexing on murad (88.27× the country average). Demographically, the Charlotte Tilbury audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Charlotte Tilbury fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 34.9 |
| Estimated audience size | 2,177,175 |
Audience persona
The typical Charlotte Tilbury fan in Germany is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for murad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 669,540 | 1.41× |
| Bayern | 381,037 | 1.09× |
| Baden-Württemberg | 339,399 | 1.14× |
| Niedersachsen | 217,337 | 1.03× |
| Hessen | 205,843 | 1.24× |
| Berlin | 122,708 | 1.26× |
| Rheinland-Pfalz | 109,999 | 1.01× |
| Schleswig-Holstein | 76,254 | 0.98× |
| Sachsen | 71,336 | 0.67× |
| Hamburg | 68,035 | 1.38× |
| Brandenburg | 53,646 | 0.79× |
| Sachsen-Anhalt | 38,620 | 0.68× |
| Thüringen | 34,504 | 0.62× |
| Mecklenburg-Vorpommern | 28,954 | 0.7× |
| Saarland | 23,061 | 0.86× |
| Bremen | 21,214 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| murad | 88.27× | Beauty & Wellness |
| Makeup brush | 12.68× | Beauty & Wellness |
| Eye shadow | 11.44× | Beauty & Wellness |
| Tatcha | 80.52× | Beauty & Wellness |
| TikTok | 3.59× | Internet & Social Media |
| Moisturizer | 11.08× | Home & Garden |
| Huda Beauty | 16.72× | Beauty & Wellness |
| Lip gloss | 8.78× | Beauty & Wellness |
| Sephora | 6.6× | Shopping |
| Nail salon | 7.63× | Beauty & Wellness |
| Primer (cosmetics) | 21.54× | Beauty & Wellness |
| FIFA Club World Cup | 10.67× | Sports |
| Foundation (cosmetics) | 8.2× | Beauty & Wellness |
| Artificial nails | 7.32× | Beauty & Wellness |
| Nail polish | 6.56× | Beauty & Wellness |
| Lip | 7.21× | Beauty & Wellness |
| Rimmel | 41.08× | Beauty & Wellness |
| Log cabin | 14.2× | Home & Garden |
| Payback | 5.99× | Shopping |
| Eyelash extensions | 6.84× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.97 |
| Design Affinity | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.66 |
| Luxury Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.44 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 19.5% |
| Germany | 6.6% |
See Charlotte Tilbury audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Charlotte Tilbury have in Germany?
Charlotte Tilbury has an estimated audience of 2,177,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charlotte Tilbury fans?
77.2% of Charlotte Tilbury fans are female, 22.8% are male, with an average age of 34.9 years.
Which brands do Charlotte Tilbury fans like most?
Charlotte Tilbury fans show strongest brand affinity for murad (88.27×), Makeup brush (12.68×), and Eye shadow (11.44×) over the country average.
Where do Charlotte Tilbury fans live in Germany?
Charlotte Tilbury fans in Germany are most concentrated in Nordrhein-Westfalen (reach 669,540), Bayern (reach 381,037), and Baden-Württemberg (reach 339,399). These three regions account for the largest share of the active audience.
What other brands do Charlotte Tilbury fans also like?
Beyond Charlotte Tilbury itself, the audience over-indexes on Makeup brush (12.68×), Eye shadow (11.44×), Tatcha (80.52×), and TikTok (3.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charlotte Tilbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.