Primer (cosmetics) Audience in Germany
Primer (cosmetics) has an estimated audience of 415,109 people in Germany. 85.1% are female, 14.9% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BB cream, Lipstick, Charlotte Tilbury, Lip gloss, Concealer.
The average Primer (cosmetics) fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BB cream, Lipstick, Charlotte Tilbury, with strongest over-indexing on BB cream (25× the country average). Demographically, the Primer (cosmetics) audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Primer (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 29.6 |
| Estimated audience size | 415,109 |
Audience persona
The typical Primer (cosmetics) fan in Germany is more female, around 29.6 years old, with strong Creativity tendencies and a notable affinity for BB cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,052 | 1.11× |
| Bayern | 68,203 | 1.02× |
| Baden-Württemberg | 59,965 | 1.06× |
| Niedersachsen | 40,165 | 1× |
| Hessen | 32,661 | 1.03× |
| Rheinland-Pfalz | 20,249 | 0.97× |
| Sachsen | 19,959 | 0.98× |
| Berlin | 19,837 | 1.07× |
| Schleswig-Holstein | 14,890 | 1× |
| Brandenburg | 12,185 | 0.95× |
| Sachsen-Anhalt | 11,039 | 1.03× |
| Thüringen | 10,244 | 0.97× |
| Hamburg | 9,559 | 1.02× |
| Mecklenburg-Vorpommern | 6,747 | 0.85× |
| Saarland | 4,718 | 0.93× |
| Bremen | 3,627 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BB cream | 25× | Beauty & Wellness |
| Lipstick | 16.17× | Beauty & Wellness |
| Charlotte Tilbury | 18.48× | Beauty & Wellness |
| Lip gloss | 14.73× | Beauty & Wellness |
| Concealer | 16.18× | Beauty & Wellness |
| Moisturizer | 13.48× | Home & Garden |
| Eye shadow | 12.1× | Beauty & Wellness |
| Drop shipping | 6.26× | Shopping |
| Social shopping | 11.12× | Shopping |
| Mascara | 7.86× | Beauty & Wellness |
| Face powder | 8.07× | Beauty & Wellness |
| Sephora | 6.03× | Shopping |
| Rossmann | 2.97× | Shopping |
| Shampoo | 4.89× | Beauty & Wellness |
| TikTok | 2.14× | Internet & Social Media |
| Makeup Tutorials | 5.67× | Beauty & Wellness |
| Harry Potter | 1.98× | Movies & TV |
| Spiegel Online | 2.42× | News |
| PARFUMDREAMS | 8.98× | Shopping |
| Netto Marken-Discount | 2.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.91 |
| Mindfulness | BALANCE | 1.72 |
| Sustainability | BALANCE | 1.68 |
| Pet Ownership | JOY | 1.61 |
| Design Affinity | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 11.6% |
| United Kingdom | 6.1% |
See Primer (cosmetics) audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Primer (cosmetics) have in Germany?
Primer (cosmetics) has an estimated audience of 415,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Primer (cosmetics) fans?
85.1% of Primer (cosmetics) fans are female, 14.9% are male, with an average age of 29.6 years.
Which brands do Primer (cosmetics) fans like most?
Primer (cosmetics) fans show strongest brand affinity for BB cream (25×), Lipstick (16.17×), and Charlotte Tilbury (18.48×) over the country average.
Where do Primer (cosmetics) fans live in Germany?
Primer (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,052), Bayern (reach 68,203), and Baden-Württemberg (reach 59,965). These three regions account for the largest share of the active audience.
What other brands do Primer (cosmetics) fans also like?
Beyond Primer (cosmetics) itself, the audience over-indexes on Lipstick (16.17×), Charlotte Tilbury (18.48×), Lip gloss (14.73×), and Concealer (16.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Primer (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.