Rascasse Audience Intelligence

Primer (cosmetics) Audience in Germany

A data profile of the people who buy, follow and care about Primer (cosmetics) in Germany — modelled from more than twelve digital signal sources. Primer (cosmetics) has an estimated audience of 415,109 people in Germany.

#41among Cosmetics in Germany#5171among Topic in Germany#207in Beauty & Wellness

The average Primer (cosmetics) fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charlotte Tilbury, Concealer, Lipstick, with strongest over-indexing on Charlotte Tilbury (21.54× the country average).

Demographically, the Primer (cosmetics) audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Primer (cosmetics) fan in Germany is more female, around 29.6 years old, with strong Mindfulness tendencies and a notable affinity for Charlotte Tilbury.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primer (cosmetics) profile in Germany.

Audience size
415K
in Germany
Gender
85.1%♀
14.9% male
Age
29.6
average years
Country rank
#13590
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primer (cosmetics) fans

85.1% are female, 14.9% are male, average age 29.6.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for Primer (cosmetics) audience in Germany
MetricValue
Female85.1%
Male14.9%
Average age29.6
Estimated audience size415,109
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Primer (cosmetics) audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3913%
40-4912%
50+5%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Primer (cosmetics) audience comes from Germany.

Worldwide audience distribution share by country for Primer (cosmetics)
CountryShare
United States22.1%
Japan11.6%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primer (cosmetics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Primer (cosmetics) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.08×
02Sachsen-Anhalt~10K1.07×
03Baden-Württemberg~60K1.04×
04Bremen~4K1.04×
05Hessen~30K1.01×
06Berlin~20K1.01×
07Thüringen~10K1.01×
08Bayern~70K1.00×
09Schleswig-Holstein~10K1.00×
10Hamburg~9K1.00×
11Niedersachsen~40K0.99×
12Rheinland-Pfalz~20K0.97×
13Sachsen~20K0.97×
14Saarland~5K0.96×
15Brandenburg~10K0.95×
16Mecklenburg-Vorpommern~7K0.91×
Fig. 06

Affinity by region

Affinity by region — Primer (cosmetics), Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primer (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primer (cosmetics) audience
#·InterestCategoryAffinity×
01Shower gelBeauty & Wellness29.82×
02Charlotte TilburyBeauty & Wellness21.54×
03ConcealerBeauty & Wellness20.42×
04Lip glossBeauty & Wellness17.50×
05LipstickBeauty & Wellness16.94×
06MoisturizerHome & Garden15.86×
07Lip linerBeauty & Wellness15.06×
08BB creamBeauty & Wellness14.43×
09Social shoppingShopping13.17×
10Eye shadowBeauty & Wellness13.13×
11Face powderBeauty & Wellness10.79×
12Nail salonBeauty & Wellness7.50×
13Eye linerBeauty & Wellness6.69×
14MascaraBeauty & Wellness6.28×
15Eyelash extensionsBeauty & Wellness5.83×
16SephoraShopping5.25×
17Drop shippingShopping5.12×
18RossmannShopping2.90×
19Netto Marken-DiscountShopping2.69×
20TikTokInternet & Social Media2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primer (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primer (cosmetics) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.26×
CreativityOPEN2.11×
ExtroversionTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primer (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SpiritualityBALANCE0.81×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primer (cosmetics) have in Germany?

Primer (cosmetics) has an estimated audience of 415,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Primer (cosmetics) fans?

85.1% of Primer (cosmetics) fans are female, 14.9% are male, with an average age of 29.6 years.

03

Which brands do Primer (cosmetics) fans like most?

Primer (cosmetics) fans show strongest brand affinity for Charlotte Tilbury (21.54×), Concealer (20.42×), and Lipstick (16.94×) over the country average.

04

Where do Primer (cosmetics) fans live in Germany?

Primer (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Primer (cosmetics) fans also like?

Beyond Primer (cosmetics) itself, the audience over-indexes on Concealer (20.42×), Lipstick (16.94×), Lip gloss (17.5×), and Moisturizer (15.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Primer (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Primer (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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