Rascasse Audience Intelligence

Shower gel Audience in Germany

A data profile of the people who buy, follow and care about Shower gel in Germany — modelled from more than twelve digital signal sources. Shower gel has an estimated audience of 228,961 people in Germany.

#14among Body in Germany#7018among Topic in Germany#275in Beauty & Wellness

The average Shower gel fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rouge (cosmetics), Lip liner, Rebate (marketing), with strongest over-indexing on Rouge (cosmetics) (26.15× the country average).

Demographically, the Shower gel audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shower gel fan in Germany is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Rouge (cosmetics).

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shower gel profile in Germany.

Audience size
229K
in Germany
Gender
67.7%♀
32.3% male
Age
36.1
average years
Country rank
#20838
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shower gel fans

67.7% are female, 32.3% are male, average age 36.1.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Shower gel audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age36.1
Estimated audience size228,961
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Shower gel audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Shower gel audience comes from Germany.

Worldwide audience distribution share by country for Shower gel
CountryShare
United States28.5%
Japan5.2%
Taiwan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shower gel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shower gel fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.15×
02Niedersachsen~20K1.11×
03Bremen~2K1.11×
04Rheinland-Pfalz~10K1.06×
05Hamburg~5K1.06×
06Baden-Württemberg~30K1.05×
07Schleswig-Holstein~9K1.04×
08Sachsen-Anhalt~6K1.03×
09Bayern~40K1.01×
10Hessen~20K1.01×
11Saarland~3K0.98×
12Thüringen~6K0.97×
13Berlin~10K0.93×
14Brandenburg~7K0.92×
15Mecklenburg-Vorpommern~4K0.90×
16Sachsen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Shower gel, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shower gel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shower gel audience
#·InterestCategoryAffinity×
01Primer (cosmetics)Beauty & Wellness29.82×
02LabelloBeauty & Wellness28.38×
03Lip linerBeauty & Wellness27.51×
04Hair sprayBeauty & Wellness26.90×
05Hair waxBeauty & Wellness26.85×
06Rouge (cosmetics)Beauty & Wellness26.15×
07Cream (pharmaceutical)Beauty & Wellness21.11×
08WeledaBeauty & Wellness18.30×
09Rebate (marketing)Shopping10.25×
10Hair coloringBeauty & Wellness6.98×
11ConcealerBeauty & Wellness6.81×
12Foundation (cosmetics)Beauty & Wellness6.64×
13Eye linerBeauty & Wellness5.88×
14MascaraBeauty & Wellness5.76×
15Face powderBeauty & Wellness5.37×
16Hair conditionerBeauty & Wellness4.92×
17ManicureBeauty & Wellness4.80×
18RossmannShopping4.21×
19Müller (company)Food & Beverages2.38×
20Netto Marken-DiscountShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shower gel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shower gel audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
CreativityOPEN1.45×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shower gel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
Luxury OrientationPREMIUM1.02×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shower gel have in Germany?

Shower gel has an estimated audience of 228,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shower gel fans?

67.7% of Shower gel fans are female, 32.3% are male, with an average age of 36.1 years.

03

Which brands do Shower gel fans like most?

Shower gel fans show strongest brand affinity for Rouge (cosmetics) (26.15×), Lip liner (27.51×), and Rebate (marketing) (10.25×) over the country average.

04

Where do Shower gel fans live in Germany?

Shower gel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shower gel fans also like?

Beyond Shower gel itself, the audience over-indexes on Lip liner (27.51×), Rebate (marketing) (10.25×), Primer (cosmetics) (29.82×), and Weleda (18.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Shower gel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shower gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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