Shower gel Audience in Germany
Shower gel has an estimated audience of 228,961 people in Germany. 67.7% are female, 32.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rouge (cosmetics), Lip liner, Rebate (marketing), Primer (cosmetics), Weleda.
The average Shower gel fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rouge (cosmetics), Lip liner, Rebate (marketing), with strongest over-indexing on Rouge (cosmetics) (26.15× the country average). Demographically, the Shower gel audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Shower gel fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 36.1 |
| Estimated audience size | 228,961 |
Audience persona
The typical Shower gel fan in Germany is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rouge (cosmetics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,371 | 1.19× |
| Bayern | 39,354 | 1.07× |
| Baden-Württemberg | 36,198 | 1.16× |
| Niedersachsen | 24,689 | 1.11× |
| Hessen | 17,889 | 1.03× |
| Rheinland-Pfalz | 12,512 | 1.09× |
| Berlin | 9,590 | 0.94× |
| Sachsen | 8,890 | 0.79× |
| Schleswig-Holstein | 8,612 | 1.05× |
| Hamburg | 5,786 | 1.12× |
| Brandenburg | 5,620 | 0.79× |
| Sachsen-Anhalt | 5,607 | 0.95× |
| Thüringen | 4,847 | 0.83× |
| Mecklenburg-Vorpommern | 3,291 | 0.75× |
| Saarland | 2,645 | 0.94× |
| Bremen | 2,361 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rouge (cosmetics) | 26.15× | Beauty & Wellness |
| Lip liner | 27.51× | Beauty & Wellness |
| Rebate (marketing) | 10.25× | Shopping |
| Primer (cosmetics) | 29.82× | Beauty & Wellness |
| Weleda | 18.3× | Beauty & Wellness |
| Rossmann | 4.21× | Shopping |
| Hair spray | 26.9× | Beauty & Wellness |
| Cream (pharmaceutical) | 21.11× | Beauty & Wellness |
| Hair wax | 26.85× | Beauty & Wellness |
| Hair coloring | 6.98× | Beauty & Wellness |
| Labello | 28.38× | Beauty & Wellness |
| Mascara | 5.76× | Beauty & Wellness |
| Foundation (cosmetics) | 6.64× | Beauty & Wellness |
| Concealer | 6.81× | Beauty & Wellness |
| Manicure | 4.8× | Beauty & Wellness |
| Eye liner | 5.88× | Beauty & Wellness |
| Netto Marken-Discount | 2.33× | Shopping |
| Hair conditioner | 4.92× | Beauty & Wellness |
| Face powder | 5.37× | Beauty & Wellness |
| Discount stores | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.65 |
| Early Adopter Mentality | POWER | 1.57 |
| Sustainability | BALANCE | 1.56 |
| Family Orientation | CONSERVATISM | 1.5 |
| Price Sensitivity | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Japan | 5.2% |
| Taiwan | 4.9% |
See Shower gel audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Shower gel have in Germany?
Shower gel has an estimated audience of 228,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shower gel fans?
67.7% of Shower gel fans are female, 32.3% are male, with an average age of 36.1 years.
Which brands do Shower gel fans like most?
Shower gel fans show strongest brand affinity for Rouge (cosmetics) (26.15×), Lip liner (27.51×), and Rebate (marketing) (10.25×) over the country average.
Where do Shower gel fans live in Germany?
Shower gel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,371), Bayern (reach 39,354), and Baden-Württemberg (reach 36,198). These three regions account for the largest share of the active audience.
What other brands do Shower gel fans also like?
Beyond Shower gel itself, the audience over-indexes on Lip liner (27.51×), Rebate (marketing) (10.25×), Primer (cosmetics) (29.82×), and Weleda (18.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shower gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.