Rascasse Audience Intelligence

Shower Audience in Germany

A data profile of the people who buy, follow and care about Shower in Germany — modelled from more than twelve digital signal sources. Shower has an estimated audience of 2,589,132 people in Germany.

#4among Body in Germany#1530among Topic in Germany#58in Beauty & Wellness

The average Shower fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Architecture & Design, DIY Projects, Curtain, with strongest over-indexing on Architecture & Design (3.01× the country average).

Demographically, the Shower audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shower fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Architecture & Design.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shower profile in Germany.

Audience size
2.6M
in Germany
Gender
60.5%♀
39.5% male
Age
42.6
average years
Country rank
#2543
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shower fans

60.5% are female, 39.5% are male, average age 42.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Shower audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age42.6
Estimated audience size2,589,132
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Shower audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Shower audience comes from Germany.

Worldwide audience distribution share by country for Shower
CountryShare
United States18.9%
United Kingdom6.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shower fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.14×
02Sachsen-Anhalt~80K1.12×
03Thüringen~70K1.12×
04Brandenburg~90K1.09×
05Niedersachsen~300K1.07×
06Rheinland-Pfalz~100K1.04×
07Bayern~400K1.03×
08Nordrhein-Westfalen~600K1.02×
09Baden-Württemberg~400K1.01×
10Sachsen~100K0.99×
11Saarland~30K0.97×
12Hessen~200K0.95×
13Schleswig-Holstein~90K0.94×
14Bremen~20K0.91×
15Berlin~100K0.85×
16Hamburg~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Shower, Germany
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shower audience
#·InterestCategoryAffinity×
01BathtubBeauty & Wellness4.47×
02Commercial mortgageBusiness & Career4.05×
03CurtainHome & Garden3.74×
04WC (rapper)Music & Radio3.51×
05DIY ProjectsHome & Garden3.29×
06Architecture & DesignBusiness & Career3.01×
07UberCars & Mobility2.90×
08TownhouseHome & Garden2.79×
09Starter homeHome & Garden2.57×
10Pattern (sewing)Home & Garden2.47×
11Sewing machineHome & Garden2.46×
12CrochetHome & Garden2.25×
13HygieneBeauty & Wellness2.01×
14Vitreous enamelHome & Garden1.99×
15LawnHome & Garden1.94×
16KnittingHome & Garden1.91×
17SewingHome & Garden1.90×
18Home repairHome & Garden1.70×
19TK MaxxShopping1.69×
20Home constructionHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shower audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.29×
CreativityOPEN1.28×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shower audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Social Media UsageJOY0.86×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shower have in Germany?

Shower has an estimated audience of 2,589,132 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shower fans?

60.5% of Shower fans are female, 39.5% are male, with an average age of 42.6 years.

03

Which brands do Shower fans like most?

Shower fans show strongest brand affinity for Architecture & Design (3.01×), DIY Projects (3.29×), and Curtain (3.74×) over the country average.

04

Where do Shower fans live in Germany?

Shower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Shower fans also like?

Beyond Shower itself, the audience over-indexes on DIY Projects (3.29×), Curtain (3.74×), TK Maxx (1.69×), and Bathtub (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Shower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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