Shower Audience in Germany
Shower has an estimated audience of 2,589,132 people in Germany. 60.5% are female, 39.5% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Architecture & Design, DIY Projects, Curtain, TK Maxx, Bathtub.
The average Shower fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Architecture & Design, DIY Projects, Curtain, with strongest over-indexing on Architecture & Design (3.01× the country average). Demographically, the Shower audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Shower fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.6 |
| Estimated audience size | 2,589,132 |
Audience persona
The typical Shower fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Architecture & Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 601,045 | 1.06× |
| Bayern | 440,823 | 1.06× |
| Baden-Württemberg | 371,771 | 1.05× |
| Niedersachsen | 272,308 | 1.08× |
| Hessen | 183,347 | 0.93× |
| Rheinland-Pfalz | 139,373 | 1.07× |
| Sachsen | 127,765 | 1.01× |
| Berlin | 97,236 | 0.84× |
| Brandenburg | 86,718 | 1.08× |
| Schleswig-Holstein | 86,281 | 0.93× |
| Sachsen-Anhalt | 73,947 | 1.1× |
| Thüringen | 70,056 | 1.06× |
| Mecklenburg-Vorpommern | 55,509 | 1.12× |
| Hamburg | 46,200 | 0.79× |
| Saarland | 29,851 | 0.94× |
| Bremen | 19,295 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Architecture & Design | 3.01× | Business & Career |
| DIY Projects | 3.29× | Home & Garden |
| Curtain | 3.74× | Home & Garden |
| TK Maxx | 1.69× | Shopping |
| Bathtub | 4.47× | Beauty & Wellness |
| Commercial mortgage | 4.05× | Business & Career |
| Hygiene | 2.01× | Beauty & Wellness |
| Starter home | 2.57× | Home & Garden |
| Home repair | 1.7× | Home & Garden |
| Crochet | 2.25× | Home & Garden |
| Home construction | 1.66× | Home & Garden |
| Knitting | 1.91× | Home & Garden |
| Sewing machine | 2.46× | Home & Garden |
| Sewing | 1.9× | Home & Garden |
| Pattern (sewing) | 2.47× | Home & Garden |
| Vitreous enamel | 1.99× | Home & Garden |
| WC (rapper) | 3.51× | Music & Radio |
| Lawn | 1.94× | Home & Garden |
| Townhouse | 2.79× | Home & Garden |
| Apartment hotel | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.67 |
| Quality Awareness | PREMIUM | 1.57 |
| Indulgence | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.7% |
| Italy | 5.9% |
See Shower audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Soap (2,404,742)
- Odor (2,075,462)
Frequently asked questions
How many fans does Shower have in Germany?
Shower has an estimated audience of 2,589,132 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shower fans?
60.5% of Shower fans are female, 39.5% are male, with an average age of 42.6 years.
Which brands do Shower fans like most?
Shower fans show strongest brand affinity for Architecture & Design (3.01×), DIY Projects (3.29×), and Curtain (3.74×) over the country average.
Where do Shower fans live in Germany?
Shower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 601,045), Bayern (reach 440,823), and Baden-Württemberg (reach 371,771). These three regions account for the largest share of the active audience.
What other brands do Shower fans also like?
Beyond Shower itself, the audience over-indexes on DIY Projects (3.29×), Curtain (3.74×), TK Maxx (1.69×), and Bathtub (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.