Rascasse Audience Intelligence

Bathtub Audience in Germany

A data profile of the people who buy, follow and care about Bathtub in Germany — modelled from more than twelve digital signal sources. Bathtub has an estimated audience of 1,832,370 people in Germany.

#7among Body in Germany#2086among Topic in Germany#89in Beauty & Wellness

The average Bathtub fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WC (rapper), Plumbing, Restaurant management, with strongest over-indexing on WC (rapper) (49.83× the country average).

Demographically, the Bathtub audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bathtub fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for WC (rapper).

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bathtub profile in Germany.

Audience size
1.8M
in Germany
Gender
62.6%♀
37.4% male
Age
42.3
average years
Country rank
#3673
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathtub fans

62.6% are female, 37.4% are male, average age 42.3.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Bathtub audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age42.3
Estimated audience size1,832,370
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bathtub audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3924%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Bathtub audience comes from Germany.

Worldwide audience distribution share by country for Bathtub
CountryShare
United States17.6%
Italy5.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathtub audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bathtub fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.18×
02Sachsen-Anhalt~50K1.14×
03Rheinland-Pfalz~100K1.10×
04Brandenburg~60K1.10×
05Bayern~300K1.07×
06Niedersachsen~200K1.06×
07Mecklenburg-Vorpommern~40K1.05×
08Saarland~20K1.03×
09Sachsen~90K1.02×
10Nordrhein-Westfalen~400K1.01×
11Baden-Württemberg~200K0.98×
12Schleswig-Holstein~60K0.96×
13Hessen~100K0.92×
14Bremen~10K0.84×
15Berlin~70K0.81×
16Hamburg~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Bathtub, Germany
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bathtub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bathtub audience
#·InterestCategoryAffinity×
01WC (rapper)Music & Radio49.83×
02Restaurant managementBusiness & Career23.81×
03ZF FriedrichshafenBusiness & Career13.80×
04JacuzziHome & Garden11.99×
05ToiletHome & Garden11.59×
06ShowerBeauty & Wellness10.25×
07PlumbingHome & Garden10.06×
08Hot tubHome & Garden8.46×
09CondominiumHome & Garden8.21×
10Dining roomHome & Garden6.49×
11Single-family detached homeHome & Garden6.14×
12Master craftsmanBusiness & Career6.08×
13Terrace (building)Home & Garden6.06×
14Terraced houseHome & Garden5.91×
15Living roomHome & Garden4.86×
16Danish designHome & Garden4.82×
17ImmobilienBusiness & Career4.59×
18LawnHome & Garden4.54×
19BauhausShopping3.29×
20IKEAHome & Garden2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bathtub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bathtub audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.19×
Design AffinityPREMIUM3.53×
DIY MentalityTHRILL2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bathtub audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
SpiritualityBALANCE0.74×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bathtub have in Germany?

Bathtub has an estimated audience of 1,832,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bathtub fans?

62.6% of Bathtub fans are female, 37.4% are male, with an average age of 42.3 years.

03

Which brands do Bathtub fans like most?

Bathtub fans show strongest brand affinity for WC (rapper) (49.83×), Plumbing (10.06×), and Restaurant management (23.81×) over the country average.

04

Where do Bathtub fans live in Germany?

Bathtub fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bathtub fans also like?

Beyond Bathtub itself, the audience over-indexes on Plumbing (10.06×), Restaurant management (23.81×), Toilet (11.59×), and Shower (10.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Bathtub audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bathtub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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