Bathtub Audience in Germany
Bathtub has an estimated audience of 1,832,370 people in Germany. 62.6% are female, 37.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WC (rapper), Plumbing, Restaurant management, Toilet, Shower.
The average Bathtub fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WC (rapper), Plumbing, Restaurant management, with strongest over-indexing on WC (rapper) (49.83× the country average). Demographically, the Bathtub audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Bathtub fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.3 |
| Estimated audience size | 1,832,370 |
Audience persona
The typical Bathtub fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for WC (rapper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 416,548 | 1.04× |
| Bayern | 321,106 | 1.09× |
| Baden-Württemberg | 250,680 | 1× |
| Niedersachsen | 193,716 | 1.09× |
| Hessen | 130,519 | 0.93× |
| Rheinland-Pfalz | 103,466 | 1.13× |
| Sachsen | 93,938 | 1.05× |
| Berlin | 64,201 | 0.78× |
| Brandenburg | 61,951 | 1.09× |
| Schleswig-Holstein | 60,923 | 0.93× |
| Thüringen | 53,937 | 1.16× |
| Sachsen-Anhalt | 52,384 | 1.1× |
| Mecklenburg-Vorpommern | 35,867 | 1.03× |
| Hamburg | 32,801 | 0.79× |
| Saarland | 22,375 | 0.99× |
| Bremen | 12,581 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WC (rapper) | 49.83× | Music & Radio |
| Plumbing | 10.06× | Home & Garden |
| Restaurant management | 23.81× | Business & Career |
| Toilet | 11.59× | Home & Garden |
| Shower | 10.25× | Beauty & Wellness |
| ZF Friedrichshafen | 13.8× | Business & Career |
| Living room | 4.86× | Home & Garden |
| Dining room | 6.49× | Home & Garden |
| Terrace (building) | 6.06× | Home & Garden |
| Bauhaus | 3.29× | Shopping |
| Jacuzzi | 11.99× | Home & Garden |
| Terraced house | 5.91× | Home & Garden |
| Single-family detached home | 6.14× | Home & Garden |
| Hot tub | 8.46× | Home & Garden |
| Master craftsman | 6.08× | Business & Career |
| Condominium | 8.21× | Home & Garden |
| Immobilien | 4.59× | Business & Career |
| IKEA | 2.63× | Home & Garden |
| Danish design | 4.82× | Home & Garden |
| Lawn | 4.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.7 |
| DIY Mentality | THRILL | 2.84 |
| Design Affinity | PREMIUM | 2.47 |
| Luxury Orientation | PREMIUM | 1.71 |
| Creativity | OPEN | 1.48 |
| Family Orientation | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.8% |
| United Kingdom | 5.4% |
See Bathtub audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Bathtub have in Germany?
Bathtub has an estimated audience of 1,832,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bathtub fans?
62.6% of Bathtub fans are female, 37.4% are male, with an average age of 42.3 years.
Which brands do Bathtub fans like most?
Bathtub fans show strongest brand affinity for WC (rapper) (49.83×), Plumbing (10.06×), and Restaurant management (23.81×) over the country average.
Where do Bathtub fans live in Germany?
Bathtub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 416,548), Bayern (reach 321,106), and Baden-Württemberg (reach 250,680). These three regions account for the largest share of the active audience.
What other brands do Bathtub fans also like?
Beyond Bathtub itself, the audience over-indexes on Plumbing (10.06×), Restaurant management (23.81×), Toilet (11.59×), and Shower (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bathtub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.