Bathtub Audience in United States
Bathtub has an estimated audience of 9,629,655 people in United States. 60.0% are female, 40.0% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Shower, Bathroom, Sales promotion, Menards, Plumbing.
The average Bathtub fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shower, Bathroom, Sales promotion, with strongest over-indexing on Shower (4.08× the country average). Demographically, the Bathtub audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Bathtub fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.2 |
| Estimated audience size | 9,629,655 |
Audience persona
The typical Bathtub fan in United States is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Shower.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,163,583 | 1.1× |
| Texas | 948,814 | 1.15× |
| Florida | 743,003 | 1.14× |
| New York | 575,497 | 1.07× |
| Illinois | 346,997 | 1.08× |
| Pennsylvania | 332,833 | 1.03× |
| Ohio | 328,999 | 1.11× |
| Georgia | 316,918 | 1.07× |
| Michigan | 307,382 | 1.22× |
| North Carolina | 287,693 | 0.99× |
| New Jersey | 255,004 | 1.04× |
| Washington | 224,740 | 1.16× |
| Tennessee | 224,264 | 1.16× |
| Virginia | 218,191 | 0.93× |
| Indiana | 187,823 | 1.07× |
| Arizona | 185,151 | 0.94× |
| Alabama | 169,838 | 1.26× |
| Missouri | 164,275 | 1.06× |
| Louisiana | 162,938 | 1.31× |
| Massachusetts | 161,158 | 0.85× |
| Kentucky | 151,794 | 1.26× |
| Colorado | 148,259 | 0.98× |
| South Carolina | 145,700 | 1.01× |
| Maryland | 145,545 | 0.88× |
| Oklahoma | 139,312 | 1.3× |
| Minnesota | 121,674 | 0.88× |
| Wisconsin | 116,156 | 0.8× |
| Mississippi | 104,991 | 1.32× |
| Oregon | 104,552 | 0.95× |
| Arkansas | 100,734 | 1.27× |
| Connecticut | 91,409 | 0.95× |
| Utah | 85,370 | 0.99× |
| Kansas | 80,349 | 1.06× |
| Nevada | 79,807 | 0.86× |
| Iowa | 75,450 | 0.95× |
| West Virginia | 60,909 | 1.36× |
| New Mexico | 52,365 | 1.08× |
| Idaho | 47,660 | 0.99× |
| Nebraska | 43,040 | 0.89× |
| Hawaii | 30,723 | 0.74× |
| Maine | 28,696 | 0.83× |
| Montana | 28,447 | 1.06× |
| New Hampshire | 27,658 | 0.73× |
| Rhode Island | 21,190 | 0.69× |
| Washington, District of Columbia | 19,782 | 0.68× |
| Delaware | 19,313 | 0.73× |
| South Dakota | 17,929 | 0.81× |
| Alaska | 14,940 | 0.73× |
| North Dakota | 14,756 | 0.75× |
| Vermont | 14,305 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shower | 4.08× | Beauty & Wellness |
| Bathroom | 2.36× | Home & Garden |
| Sales promotion | 1.5× | Shopping |
| Menards | 2.05× | Home & Garden |
| Plumbing | 2.03× | Home & Garden |
| Cabinetry | 2.03× | Home & Garden |
| Accessible bathtub | 12.89× | Health |
| Sink | 2.24× | Home & Garden |
| Home repair | 1.68× | Home & Garden |
| Landscaping | 1.77× | Home & Garden |
| Bed | 1.53× | Home & Garden |
| Countertop | 2.06× | Home & Garden |
| Flooring | 2.41× | Home & Garden |
| Farmhouse | 2.17× | Travel & Leisure |
| Refrigerator | 1.65× | Home & Garden |
| Chair | 1.67× | Home & Garden |
| Living room | 2.02× | Home & Garden |
| Tile | 2.41× | Home & Garden |
| Door | 2.03× | Home & Garden |
| Patio | 1.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.8% |
| United Kingdom | 5.4% |
See Bathtub audiences in other countries
More Body audiences in United States
- Hygiene (28,795,812)
- Body art (23,170,530)
- Odor (22,353,774)
- Soap (21,175,968)
- Body modification (18,110,481)
Frequently asked questions
How many fans does Bathtub have in United States?
Bathtub has an estimated audience of 9,629,655 people in United States, concentrated in California and Texas.
What is the gender split and age of Bathtub fans?
60.0% of Bathtub fans are female, 40.0% are male, with an average age of 45.2 years.
Which brands do Bathtub fans like most?
Bathtub fans show strongest brand affinity for Shower (4.08×), Bathroom (2.36×), and Sales promotion (1.5×) over the country average.
Where do Bathtub fans live in United States?
Bathtub fans in United States are most concentrated in California (reach 1,163,583), Texas (reach 948,814), and Florida (reach 743,003). These three regions account for the largest share of the active audience.
What other brands do Bathtub fans also like?
Beyond Bathtub itself, the audience over-indexes on Bathroom (2.36×), Sales promotion (1.5×), Menards (2.05×), and Plumbing (2.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bathtub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.