Rascasse Audience Intelligence

Bathtub Audience in United States

A data profile of the people who buy, follow and care about Bathtub in United States — modelled from more than twelve digital signal sources. Bathtub has an estimated audience of 9,629,655 people in United States.

#8among Body in United States#2355among Topic in United States#94in Beauty & Wellness

The average Bathtub fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shower, Bathroom, Sales promotion, with strongest over-indexing on Shower (4.08× the country average).

Demographically, the Bathtub audience skews more female with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bathtub fan in United States is more female, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Shower.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bathtub profile in United States.

Audience size
9.6M
in United States
Gender
60.0%♀
40.0% male
Age
45.2
average years
Country rank
#3716
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathtub fans

60.0% are female, 40.0% are male, average age 45.2.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Bathtub audience in United States
MetricValue
Female60.0%
Male40.0%
Average age45.2
Estimated audience size9,629,655
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Bathtub audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Bathtub audience comes from United States.

Worldwide audience distribution share by country for Bathtub
CountryShare
United States17.6%
Italy5.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathtub audience in United States is strongest.

Fig. 05

Top regions by affinity

Bathtub fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~60K1.37×
02Louisiana~200K1.36×
03Mississippi~100K1.36×
04Arkansas~100K1.34×
05Kentucky~200K1.28×
06Oklahoma~100K1.27×
07Alabama~200K1.21×
08Michigan~300K1.16×
09Tennessee~200K1.10×
10New Mexico~50K1.10×
11Washington~200K1.09×
12Montana~30K1.08×
13Texas~900K1.07×
14Ohio~300K1.07×
15Indiana~200K1.07×
16Missouri~200K1.07×
17Kansas~80K1.07×
18Florida~700K1.05×
19California~1M1.04×
20Illinois~300K1.04×
21Georgia~300K1.04×
22Utah~90K1.04×
23Idaho~50K1.03×
24New York~500K1.01×
25New Jersey~200K1.01×
26South Carolina~100K1.00×
27Pennsylvania~300K0.98×
28Iowa~80K0.96×
29Colorado~100K0.95×
30North Carolina~300K0.94×
31South Dakota~20K0.94×
32Nebraska~40K0.93×
33Virginia~200K0.92×
34Oregon~100K0.92×
35Connecticut~90K0.92×
36Vermont~20K0.92×
37Arizona~200K0.91×
38Maryland~100K0.88×
39Minnesota~100K0.88×
40Maine~30K0.87×
41North Dakota~20K0.87×
42Nevada~80K0.86×
43Alaska~20K0.85×
44Massachusetts~200K0.82×
45Wisconsin~100K0.81×
46Delaware~20K0.79×
47Hawaii~30K0.78×
48Rhode Island~20K0.78×
49New Hampshire~30K0.77×
50Washington, District of Columbia~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Bathtub, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bathtub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bathtub audience
#·InterestCategoryAffinity×
01Accessible bathtubHealth12.89×
02ShowerBeauty & Wellness4.08×
03FlooringHome & Garden2.41×
04TileHome & Garden2.41×
05BathroomHome & Garden2.36×
06SinkHome & Garden2.24×
07FarmhouseTravel & Leisure2.17×
08CountertopHome & Garden2.06×
09MenardsHome & Garden2.05×
10PlumbingHome & Garden2.03×
11CabinetryHome & Garden2.03×
12Living roomHome & Garden2.02×
13LandscapingHome & Garden1.77×
14Home repairHome & Garden1.68×
15ChairHome & Garden1.67×
16RefrigeratorHome & Garden1.65×
17Mitch McConnellPolitics & Society1.54×
18BedHome & Garden1.53×
19Melania TrumpPolitics & Society1.51×
20Sales promotionShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bathtub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bathtub audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.34×
Quality AwarenessPREMIUM1.29×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bathtub audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bathtub have in United States?

Bathtub has an estimated audience of 9,629,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bathtub fans?

60.0% of Bathtub fans are female, 40.0% are male, with an average age of 45.2 years.

03

Which brands do Bathtub fans like most?

Bathtub fans show strongest brand affinity for Shower (4.08×), Bathroom (2.36×), and Sales promotion (1.5×) over the country average.

04

Where do Bathtub fans live in United States?

Bathtub fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bathtub fans also like?

Beyond Bathtub itself, the audience over-indexes on Bathroom (2.36×), Sales promotion (1.5×), Mitch McConnell (1.54×), and Menards (2.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bathtub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bathtub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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