Flooring Audience in United States

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Flooring has an estimated audience of 18,786,594 people in United States. 49.8% are female, 50.2% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Governor of Michigan, Goop, headspace, Cherish (group).

The average Flooring fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Governor of Michigan, Goop, with strongest over-indexing on Fairy godmother (18.08× the country average). Demographically, the Flooring audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Flooring fans

Demographic split for Flooring audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.2
Estimated audience size18,786,594

Audience persona

The typical Flooring fan in United States is balanced, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Flooring in United States
RegionReachAffinity
California2,025,0480.98×
Texas1,854,1691.15×
Florida1,471,8351.16×
New York722,3990.69×
Ohio668,7121.16×
Pennsylvania667,6461.06×
Georgia646,3461.12×
Illinois623,5771×
North Carolina606,0751.07×
Michigan547,8741.12×
Washington492,3371.31×
Tennessee455,8031.21×
Arizona439,2221.15×
Virginia421,7110.92×
New Jersey418,5790.88×
Indiana407,9091.19×
Missouri362,0391.2×
South Carolina338,8591.2×
Oregon328,6751.53×
Minnesota319,3621.19×
Alabama309,7181.18×
Colorado290,8790.98×
Kentucky288,9291.23×
Wisconsin267,5950.95×
Maryland254,9760.79×
Louisiana245,8211.01×
Oklahoma243,8421.17×
Massachusetts237,4960.64×
Arkansas204,6811.32×
Mississippi184,3171.19×
Utah171,9541.02×
Nevada156,5950.86×
Kansas149,4911.01×
Iowa145,5570.94×
Connecticut114,7830.61×
Idaho104,9601.11×
West Virginia103,9781.19×
New Mexico79,0140.84×
New Hampshire76,0801.03×
Nebraska74,2200.79×
Maine70,3041.04×
Montana58,8651.13×
Hawaii53,6920.66×
Delaware44,8460.87×
Rhode Island40,6300.68×
South Dakota36,7220.85×
Vermont32,2040.98×
North Dakota29,5870.77×
Alaska29,3340.73×
Wyoming22,4730.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flooring audience
BrandAffinityCategory
Fairy godmother18.08×Literature
Governor of Michigan17.35×Politics & Society
Goop10.69×Internet & Social Media
headspace15.93×Health
Cherish (group)18.52×Music & Radio
Vocal harmony7.54×Music & Radio
Wok10.35×Food & Beverages
Historic site5.85×Arts & Culture
Elsword22×Games
Google Home8.63×Technology & Electronics
Hipster12.65×Politics & Society
Hibachi10.17×Food & Beverages
Grinch5.11×Movies & TV
Grace Slick10.75×Music & Radio
El Paso County, Colorado14.59×Travel & Leisure
Israel2.2×Travel & Leisure
TV Fanatic10.64×Movies & TV
Kikar HaShabbat16.42×News
Mathcore7.55×Music & Radio
Guitarist (magazine)10.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flooring audience
TraitClusterScore
DIY MentalityTHRILL1.82
Quality AwarenessPREMIUM1.47
Price SensitivityPREMIUM1.33
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.29
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Flooring
CountryShare
United States27.7%
United Kingdom10.1%
Italy5.3%

See Flooring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flooring have in United States?

Flooring has an estimated audience of 18,786,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Flooring fans?

49.8% of Flooring fans are female, 50.2% are male, with an average age of 44.2 years.

Which brands do Flooring fans like most?

Flooring fans show strongest brand affinity for Fairy godmother (18.08×), Governor of Michigan (17.35×), and Goop (10.69×) over the country average.

Where do Flooring fans live in United States?

Flooring fans in United States are most concentrated in California (reach 2,025,048), Texas (reach 1,854,169), and Florida (reach 1,471,835). These three regions account for the largest share of the active audience.

What other brands do Flooring fans also like?

Beyond Flooring itself, the audience over-indexes on Governor of Michigan (17.35×), Goop (10.69×), headspace (15.93×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.