Rascasse Audience Intelligence

Flooring Audience in United States

A data profile of the people who buy, follow and care about Flooring in United States — modelled from more than twelve digital signal sources. Flooring has an estimated audience of 18,786,594 people in United States.

#1221among Topic in United States#137in Home & Garden

The average Flooring fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet, Laminate flooring, Renovation, with strongest over-indexing on Carpet (3.98× the country average).

Demographically, the Flooring audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flooring fan in United States is balanced, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Carpet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flooring profile in United States.

Audience size
18.8M
in United States
Gender
49.8%♀
50.2% male
Age
44.2
average years
Country rank
#1777
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flooring fans

49.8% are female, 50.2% are male, average age 44.2.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Flooring audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.2
Estimated audience size18,786,594
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Flooring audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4924%
50+31%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Flooring audience comes from United States.

Worldwide audience distribution share by country for Flooring
CountryShare
United States27.7%
United Kingdom10.1%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flooring audience in United States is strongest.

Fig. 05

Top regions by affinity

Flooring fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~400K1.59×
02Texas~2M1.27×
03California~2.5M1.24×
04New York~1.5M1.21×
05Louisiana~300K1.21×
06Georgia~700K1.18×
07Alabama~300K1.18×
08Florida~1.5M1.16×
09New Jersey~500K1.12×
10Illinois~700K1.09×
11North Carolina~600K1.08×
12Kentucky~300K1.08×
13Mississippi~200K1.07×
14Oklahoma~200K1.06×
15Pennsylvania~700K1.05×
16Virginia~500K1.05×
17Indiana~400K1.03×
18Arkansas~200K1.03×
19Washington~400K1.02×
20Connecticut~200K1.02×
21Kansas~100K1.01×
22Missouri~300K1.00×
23Utah~200K1.00×
24Ohio~600K0.99×
25Michigan~500K0.99×
26Oregon~200K0.99×
27New Mexico~90K0.99×
28South Dakota~40K0.99×
29Maryland~300K0.98×
30Nevada~200K0.97×
31West Virginia~90K0.97×
32Minnesota~300K0.96×
33Nebraska~90K0.96×
34Rhode Island~60K0.96×
35Arizona~400K0.95×
36Tennessee~400K0.95×
37Massachusetts~300K0.94×
38Idaho~90K0.94×
39Delaware~50K0.94×
40North Dakota~40K0.93×
41Wisconsin~300K0.92×
42Iowa~100K0.92×
43Colorado~300K0.91×
44New Hampshire~70K0.91×
45Alaska~40K0.88×
46Maine~60K0.86×
47Montana~40K0.86×
48Vermont~30K0.86×
49Hawaii~70K0.85×
50Washington, District of Columbia~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Flooring, United States
0.83×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flooring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flooring audience
#·InterestCategoryAffinity×
01Laminate flooringHome & Garden7.06×
02Wood flooringHome & Garden5.66×
03CarpetHome & Garden3.98×
04WeavingFashion & Accessoires3.12×
05Garden furnitureHome & Garden2.96×
06Microwave ovenHome & Garden2.50×
07KitchenwareHome & Garden2.44×
08RenovationHome & Garden2.40×
09Real propertyHome & Garden2.26×
10Hardware storeHome & Garden2.23×
11CabinetryHome & Garden2.20×
12CountertopHome & Garden2.15×
13Home AppliancesHome & Garden2.01×
14Ace HardwareHome & Garden1.84×
15Discount storesShopping1.83×
16MenardsHome & Garden1.82×
17IKEAHome & Garden1.81×
18Hobby LobbyHome & Garden1.70×
19Mortgage loansBusiness & Career1.66×
20LivestockPets & Animals1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flooring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flooring audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.79×
Quality AwarenessPREMIUM1.72×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flooring audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Healthy LifestyleBALANCE0.88×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flooring have in United States?

Flooring has an estimated audience of 18,786,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flooring fans?

49.8% of Flooring fans are female, 50.2% are male, with an average age of 44.2 years.

03

Which brands do Flooring fans like most?

Flooring fans show strongest brand affinity for Carpet (3.98×), Laminate flooring (7.06×), and Renovation (2.4×) over the country average.

04

Where do Flooring fans live in United States?

Flooring fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Flooring fans also like?

Beyond Flooring itself, the audience over-indexes on Laminate flooring (7.06×), Renovation (2.4×), Home Appliances (2.01×), and Wood flooring (5.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Flooring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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