Wood flooring Audience in United States

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Wood flooring has an estimated audience of 7,219,989 people in United States. 40.1% are female, 59.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Laminate flooring, Flooring, Littlest Pet Shop (2012 TV series), Tile, Floor.

The average Wood flooring fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Laminate flooring, Flooring, Littlest Pet Shop (2012 TV series), with strongest over-indexing on Laminate flooring (11.64× the country average). Demographically, the Wood flooring audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wood flooring fans

Demographic split for Wood flooring audience in United States
MetricValue
Female40.1%
Male59.9%
Average age42.7
Estimated audience size7,219,989

Audience persona

The typical Wood flooring fan in United States is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Laminate flooring.

Top regions in United States

Top regions ranked by reach for Wood flooring in United States
RegionReachAffinity
California921,3751.16×
Texas790,0941.27×
Florida538,2051.1×
New York472,6031.17×
Illinois237,4280.99×
Michigan233,0591.23×
Pennsylvania226,1270.93×
Ohio225,9861.02×
Georgia212,9230.96×
New Jersey204,4921.11×
North Carolina194,2580.89×
Arizona151,1571.03×
Indiana150,1021.14×
Virginia148,9580.85×
Washington133,4070.92×
Tennessee133,3890.92×
Missouri122,4161.05×
Oklahoma119,9831.5×
Louisiana115,4231.24×
Massachusetts113,1740.8×
Maryland112,8170.91×
Colorado108,0900.95×
Alabama101,3441×
Arkansas94,8791.6×
South Carolina94,7760.87×
Wisconsin94,1760.87×
Minnesota91,9090.89×
Kentucky87,1840.96×
Oregon81,0420.98×
Utah80,8561.25×
Mississippi72,6191.22×
Connecticut66,3600.92×
Nevada65,9000.94×
Kansas63,2721.11×
Iowa60,5671.02×
New Mexico52,3111.44×
Idaho40,6211.12×
Nebraska40,3211.11×
West Virginia33,6331×
New Hampshire25,0510.88×
Maine22,6640.88×
Hawaii21,7910.7×
Rhode Island18,4440.8×
Montana18,3480.92×
Delaware14,4870.73×
South Dakota13,5420.81×
Washington, District of Columbia13,3440.61×
North Dakota11,0410.74×
Vermont10,8550.86×
Alaska10,5240.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wood flooring audience
BrandAffinityCategory
Laminate flooring11.64×Home & Garden
Flooring5.66×Home & Garden
Littlest Pet Shop (2012 TV series)17.97×
Tile5.63×Home & Garden
Floor5.03×Home & Garden
Camila Cabello11.64×Music & Radio
Lowe's2.21×Shopping
Wrench3.26×Home & Garden
Carpet3.11×Home & Garden
Renovation1.99×Home & Garden
Parquetry30.73×Home & Garden
Home décor products3.04×Home & Garden
Hammer2.74×Home & Garden
Cabinetry2.38×Home & Garden
Best Buy1.65×Shopping
Real estate broker1.69×Home & Garden
AutoZone1.61×Cars & Mobility
Concrete2.29×Home & Garden
IKEA1.69×Home & Garden
Menards1.97×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wood flooring audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
DIY MentalityTHRILL1.66
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.35
Design AffinityPREMIUM1.35
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Wood flooring
CountryShare
United States23.8%
Italy14.0%
United Kingdom6.7%

See Wood flooring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wood flooring have in United States?

Wood flooring has an estimated audience of 7,219,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Wood flooring fans?

40.1% of Wood flooring fans are female, 59.9% are male, with an average age of 42.7 years.

Which brands do Wood flooring fans like most?

Wood flooring fans show strongest brand affinity for Laminate flooring (11.64×), Flooring (5.66×), and Littlest Pet Shop (2012 TV series) (17.97×) over the country average.

Where do Wood flooring fans live in United States?

Wood flooring fans in United States are most concentrated in California (reach 921,375), Texas (reach 790,094), and Florida (reach 538,205). These three regions account for the largest share of the active audience.

What other brands do Wood flooring fans also like?

Beyond Wood flooring itself, the audience over-indexes on Flooring (5.66×), Littlest Pet Shop (2012 TV series) (17.97×), Tile (5.63×), and Floor (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.