Wood flooring Audience in Germany
Wood flooring has an estimated audience of 734,756 people in Germany. 36.0% are female, 64.0% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Wood flooring fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Wood flooring audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Wood flooring fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.5 |
| Estimated audience size | 734,756 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 219,209 | 1.86× |
| Nordrhein-Westfalen | 202,216 | 1.26× |
| Baden-Württemberg | 160,178 | 1.6× |
| Niedersachsen | 72,409 | 1.01× |
| Hessen | 67,867 | 1.21× |
| Rheinland-Pfalz | 54,711 | 1.49× |
| Berlin | 27,344 | 0.83× |
| Schleswig-Holstein | 23,732 | 0.9× |
| Sachsen | 20,174 | 0.56× |
| Hamburg | 17,449 | 1.05× |
| Brandenburg | 12,669 | 0.56× |
| Thüringen | 11,792 | 0.63× |
| Saarland | 10,982 | 1.22× |
| Sachsen-Anhalt | 8,644 | 0.45× |
| Mecklenburg-Vorpommern | 8,123 | 0.58× |
| Bremen | 5,008 | 0.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.56 |
| DIY Mentality | THRILL | 3.61 |
| Design Affinity | PREMIUM | 2.92 |
| Urban Lifestyle | OPEN | 1.99 |
| Luxury Orientation | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 14.0% |
| United Kingdom | 6.7% |
See Wood flooring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wood flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.