Rascasse Audience Intelligence

Wood flooring Audience in Germany

A data profile of the people who buy, follow and care about Wood flooring in Germany — modelled from more than twelve digital signal sources. Wood flooring has an estimated audience of 734,756 people in Germany.

#3773among Topic in Germany#527in Home & Garden

The average Wood flooring fan in Germany is 38.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood flooring profile in Germany.

Audience size
735K
in Germany
Gender
36.0%♀
64.0% male
Age
38.5
average years
Country rank
#8513
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood flooring fans

36.0% are female, 64.0% are male, average age 38.5.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Wood flooring audience in Germany
MetricValue
Female36.0%
Male64.0%
Average age38.5
Estimated audience size734,756
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Wood flooring audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Wood flooring audience comes from Germany.

Worldwide audience distribution share by country for Wood flooring
CountryShare
United States23.8%
Italy14.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood flooring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wood flooring fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.77×
02Baden-Württemberg~200K1.53×
03Rheinland-Pfalz~50K1.44×
04Saarland~10K1.21×
05Nordrhein-Westfalen~200K1.20×
06Hessen~70K1.19×
07Hamburg~20K1.01×
08Niedersachsen~70K1.00×
09Bremen~6K0.96×
10Berlin~30K0.94×
11Schleswig-Holstein~20K0.89×
12Thüringen~10K0.79×
13Mecklenburg-Vorpommern~10K0.73×
14Brandenburg~20K0.69×
15Sachsen-Anhalt~10K0.68×
16Sachsen~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Wood flooring, Germany
0.65×1.00×1.77×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wood flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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