Floor Audience in United States

Floor has an estimated audience of 16,038,059 people in United States. 49.2% are female, 50.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Carpet, Hobby Lobby, Honda HR-V, Laminate flooring.

The average Floor fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Carpet, Hobby Lobby, with strongest over-indexing on Kia Sportage (19.74× the country average). Demographically, the Floor audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Floor fans

Demographic split for Floor audience in United States
MetricValue
Female49.2%
Male50.8%
Average age43.6
Estimated audience size16,038,059

Audience persona

The typical Floor fan in United States is balanced, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Floor in United States
RegionReachAffinity
California2,464,7011.4×
Texas1,986,8521.44×
Florida1,475,2851.36×
New York1,038,0971.16×
Georgia613,3811.24×
Illinois562,5211.05×
Pennsylvania534,2950.99×
North Carolina527,6221.09×
Ohio484,7990.98×
New Jersey481,6371.18×
Virginia460,5161.18×
Michigan421,8641.01×
Washington408,5871.27×
Arizona382,1211.17×
Tennessee325,4561.01×
Maryland321,6641.17×
Massachusetts317,6321.01×
South Carolina305,8431.27×
Alabama303,0901.35×
Indiana290,9140.99×
Louisiana264,7261.28×
Colorado246,2020.97×
Missouri245,2230.95×
Minnesota245,1421.07×
Wisconsin209,9210.87×
Oklahoma202,6591.14×
Oregon186,6231.02×
Kentucky185,3570.92×
Nevada160,9291.04×
Connecticut158,5410.99×
Mississippi143,0291.08×
Kansas139,3181.1×
Arkansas131,8971×
Utah123,0850.86×
Iowa115,4680.87×
New Mexico79,2940.99×
Nebraska72,6770.9×
Idaho67,5700.84×
West Virginia59,0390.79×
New Hampshire51,9100.82×
Hawaii50,6820.74×
Washington, District of Columbia46,6130.97×
Rhode Island45,3970.89×
Maine42,8490.75×
Delaware40,9370.93×
Montana30,3330.68×
South Dakota24,8360.67×
Alaska24,1200.7×
North Dakota23,8510.72×
Vermont16,5370.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Floor audience
BrandAffinityCategory
Kia Sportage19.74×Cars & Mobility
Carpet4.3×Home & Garden
Hobby Lobby2.53×Home & Garden
Honda HR-V14.47×Cars & Mobility
Laminate flooring6.71×Home & Garden
Home Appliances2.23×Home & Garden
Weaving3.68×Fashion & Accessoires
Renovation2.31×Home & Garden
Lowe's1.81×Shopping
MSN1.94×News
Aldi1.87×Shopping
Countertop2.91×Home & Garden
Best Buy1.86×Shopping
Menards2.27×Home & Garden
Dentistry2.42×Business & Career
Pre-school playgroup14.71×Kids & Family
Cabinetry2.4×Home & Garden
Wood flooring4.82×Home & Garden
Eyebrow2.76×Beauty & Wellness
Local news1.7×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Floor audience
TraitClusterScore
DIY MentalityTHRILL1.73
Quality AwarenessPREMIUM1.48
Family OrientationCONSERVATISM1.41
IndulgenceJOY1.39
Convenience OrientationPREMIUM1.34
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Floor
CountryShare
United States22.2%
Italy10.9%
United Kingdom7.4%

See Floor audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Floor have in United States?

Floor has an estimated audience of 16,038,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Floor fans?

49.2% of Floor fans are female, 50.8% are male, with an average age of 43.6 years.

Which brands do Floor fans like most?

Floor fans show strongest brand affinity for Kia Sportage (19.74×), Carpet (4.3×), and Hobby Lobby (2.53×) over the country average.

Where do Floor fans live in United States?

Floor fans in United States are most concentrated in California (reach 2,464,701), Texas (reach 1,986,852), and Florida (reach 1,475,285). These three regions account for the largest share of the active audience.

What other brands do Floor fans also like?

Beyond Floor itself, the audience over-indexes on Carpet (4.3×), Hobby Lobby (2.53×), Honda HR-V (14.47×), and Laminate flooring (6.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.