Rascasse Audience Intelligence

Floor Audience in United States

A data profile of the people who buy, follow and care about Floor in United States — modelled from more than twelve digital signal sources. Floor has an estimated audience of 16,038,059 people in United States.

#1473among Topic in United States#169in Home & Garden

The average Floor fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet, Laminate flooring, Weaving, with strongest over-indexing on Carpet (4.22× the country average).

Demographically, the Floor audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Floor fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Carpet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floor profile in United States.

Audience size
16M
in United States
Gender
49.2%♀
50.8% male
Age
43.6
average years
Country rank
#2158
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floor fans

49.2% are female, 50.8% are male, average age 43.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Floor audience in United States
MetricValue
Female49.2%
Male50.8%
Average age43.6
Estimated audience size16,038,059
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Floor audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Floor audience comes from United States.

Worldwide audience distribution share by country for Floor
CountryShare
United States22.2%
Italy10.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floor audience in United States is strongest.

Fig. 05

Top regions by affinity

Floor fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K1.38×
02Texas~2M1.33×
03California~2.5M1.31×
04Alabama~300K1.31×
05Florida~1.5M1.28×
06Louisiana~300K1.27×
07Georgia~600K1.20×
08Washington~400K1.17×
09New York~1M1.14×
10New Jersey~500K1.14×
11Virginia~400K1.12×
12Maryland~300K1.11×
13Mississippi~100K1.11×
14Arizona~400K1.10×
15Oklahoma~200K1.10×
16Kansas~100K1.07×
17North Carolina~500K1.06×
18Illinois~600K1.04×
19Minnesota~200K1.02×
20Arkansas~100K1.02×
21Nevada~200K1.01×
22New Mexico~80K1.01×
23Pennsylvania~500K1.00×
24Oregon~200K1.00×
25Connecticut~200K1.00×
26Michigan~400K0.99×
27Tennessee~300K0.99×
28Indiana~300K0.99×
29Kentucky~200K0.98×
30Ohio~500K0.97×
31Massachusetts~300K0.97×
32Missouri~200K0.96×
33Delaware~40K0.95×
34Colorado~200K0.94×
35Nebraska~80K0.94×
36Rhode Island~50K0.94×
37Washington, District of Columbia~50K0.94×
38Utah~100K0.91×
39Iowa~100K0.90×
40Idaho~70K0.90×
41West Virginia~70K0.90×
42Wisconsin~200K0.88×
43New Hampshire~60K0.88×
44South Dakota~30K0.86×
45North Dakota~30K0.86×
46Alaska~30K0.82×
47Maine~50K0.81×
48Hawaii~50K0.79×
49Montana~30K0.78×
50Vermont~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Floor, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floor audience
#·InterestCategoryAffinity×
01Laminate flooringHome & Garden7.10×
02Wood flooringHome & Garden5.03×
03CarpetHome & Garden4.22×
04WeavingFashion & Accessoires3.72×
05WaterproofingHome & Garden2.79×
06Microwave ovenHome & Garden2.76×
07CabinetryHome & Garden2.41×
08CountertopHome & Garden2.40×
09KitchenwareHome & Garden2.37×
10RenovationHome & Garden2.22×
11Real propertyHome & Garden2.20×
12Hardware storeHome & Garden2.12×
13Ace HardwareHome & Garden2.10×
14Home AppliancesHome & Garden1.99×
15MenardsHome & Garden1.99×
16Discount storesShopping1.97×
17IKEAHome & Garden1.87×
18Mortgage loansBusiness & Career1.63×
19Hobby LobbyHome & Garden1.61×
20LivestockPets & Animals1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
DIY MentalityTHRILL1.71×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floor audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floor have in United States?

Floor has an estimated audience of 16,038,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Floor fans?

49.2% of Floor fans are female, 50.8% are male, with an average age of 43.6 years.

03

Which brands do Floor fans like most?

Floor fans show strongest brand affinity for Carpet (4.22×), Laminate flooring (7.1×), and Weaving (3.72×) over the country average.

04

Where do Floor fans live in United States?

Floor fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Floor fans also like?

Beyond Floor itself, the audience over-indexes on Laminate flooring (7.1×), Weaving (3.72×), Renovation (2.22×), and Home Appliances (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Floor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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