A data profile of the people who buy, follow and care about Floor in United Kingdom — modelled from more than twelve digital signal sources. Floor has an estimated audience of 5,375,238 people in United Kingdom.
The average Floor fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, William Hill (bookmaker), Esso, with strongest over-indexing on Refrigerator (2.88× the country average).
Demographically, the Floor audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Floor fan in United Kingdom is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Floor profile in United Kingdom.
58.6% are female, 41.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.7 |
| Estimated audience size | 5,375,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Floor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 10.9% |
| United Kingdom | 7.4% |
Where the Floor audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.70× | |
| 02 | England | ~4M | 1.60× | |
| 03 | Yorkshire and the Humber | ~600K | 1.33× | |
| 04 | North East | ~200K | 1.04× | |
| 05 | South East | ~700K | 0.93× | |
| 06 | East Midlands | ~300K | 0.92× | |
| 07 | Scotland | ~400K | 0.90× | |
| 08 | Northern Ireland | ~100K | 0.89× | |
| 09 | East of England | ~400K | 0.86× | |
| 10 | South West | ~400K | 0.80× | |
| 11 | Wales | ~200K | 0.72× | |
| 12 | North West | ~400K | 0.63× |
The strongest cross-interests of the Floor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 4.68× | ||
| 02 | Window blind | Home & Garden | 3.71× | ||
| 03 | Mobile home | Cars & Mobility | 3.02× | ||
| 04 | Esso | Cars & Mobility | 2.99× | ||
| 05 | Refrigerator | Home & Garden | 2.88× | ||
| 06 | Hot tub | Home & Garden | 2.87× | ||
| 07 | Betfair | Games | 2.71× | ||
| 08 | HVAC | Home & Garden | 2.48× | ||
| 09 | William Hill (bookmaker) | Games | 2.41× | ||
| 10 | Home Appliances | Home & Garden | 2.31× | ||
| 11 | Wikipedia | Internet & Social Media | 2.24× | ||
| 12 | Internet & Social Media | 2.08× | |||
| 13 | IKEA | Home & Garden | 1.99× | ||
| 14 | B&Q | Shopping | 1.94× | ||
| 15 | Hobby | Home & Garden | 1.92× | ||
| 16 | Screwfix | Home & Garden | 1.91× | ||
| 17 | Aldi | Shopping | 1.87× | ||
| 18 | Distilled beverage | Food & Beverages | 1.81× | ||
| 19 | Kitchen | Home & Garden | 1.75× | ||
| 20 | Home improvement | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.98× | |
| Convenience Orientation | PREMIUM | 1.73× | |
| DIY Mentality | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.83× | |
| Sustainability | BALANCE | 0.85× |
Floor has an estimated audience of 5,375,238 people in United Kingdom, concentrated in England and South East.
58.6% of Floor fans are female, 41.4% are male, with an average age of 45.7 years.
Floor fans show strongest brand affinity for Refrigerator (2.88×), William Hill (bookmaker) (2.41×), and Esso (2.99×) over the country average.
Floor fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Floor itself, the audience over-indexes on William Hill (bookmaker) (2.41×), Esso (2.99×), Home Appliances (2.31×), and Mobile home (3.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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