Floor Audience in Germany
Floor has an estimated audience of 1,988,213 people in Germany. 45.4% are female, 54.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self storage, Robotic vacuum cleaner, Terraced house, Tagesschau, Obi (store).
The average Floor fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self storage, Robotic vacuum cleaner, Terraced house, with strongest over-indexing on Self storage (21.19× the country average). Demographically, the Floor audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Floor fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.9 |
| Estimated audience size | 1,988,213 |
Audience persona
The typical Floor fan in Germany is balanced, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Self storage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,926 | 0.9× |
| Bayern | 320,663 | 1× |
| Baden-Württemberg | 308,222 | 1.14× |
| Hessen | 190,870 | 1.26× |
| Niedersachsen | 176,577 | 0.91× |
| Sachsen | 119,007 | 1.22× |
| Berlin | 103,125 | 1.16× |
| Rheinland-Pfalz | 87,765 | 0.88× |
| Brandenburg | 66,957 | 1.09× |
| Schleswig-Holstein | 60,447 | 0.85× |
| Thüringen | 54,706 | 1.08× |
| Sachsen-Anhalt | 54,659 | 1.06× |
| Hamburg | 40,601 | 0.9× |
| Mecklenburg-Vorpommern | 35,635 | 0.94× |
| Saarland | 17,712 | 0.73× |
| Bremen | 15,086 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self storage | 21.19× | Home & Garden |
| Robotic vacuum cleaner | 36.9× | Home & Garden |
| Terraced house | 4.88× | Home & Garden |
| Tagesschau | 2.11× | Movies & TV |
| Obi (store) | 2.22× | Shopping |
| Home Appliances | 3.3× | Home & Garden |
| Renovation | 3.05× | Home & Garden |
| Apartment hotel | 5.67× | Travel & Leisure |
| Laminate flooring | 11.38× | Home & Garden |
| Garden furniture | 4.07× | Home & Garden |
| Efficient energy use | 3.23× | Technology & Electronics |
| Mattress | 4.78× | Home & Garden |
| IKEA | 1.93× | Home & Garden |
| Single-family detached home | 3.9× | Home & Garden |
| Rent-to-own | 7.86× | Home & Garden |
| Hardware store | 2.73× | Home & Garden |
| Home improvement | 1.86× | Home & Garden |
| Window blind | 5.38× | Home & Garden |
| Modern architecture | 2.8× | Arts & Culture |
| Hot tub | 5.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.46 |
| Quality Awareness | PREMIUM | 2.39 |
| Design Affinity | PREMIUM | 1.96 |
| Indulgence | JOY | 1.72 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 10.9% |
| United Kingdom | 7.4% |
See Floor audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Floor have in Germany?
Floor has an estimated audience of 1,988,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Floor fans?
45.4% of Floor fans are female, 54.6% are male, with an average age of 39.9 years.
Which brands do Floor fans like most?
Floor fans show strongest brand affinity for Self storage (21.19×), Robotic vacuum cleaner (36.9×), and Terraced house (4.88×) over the country average.
Where do Floor fans live in Germany?
Floor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,926), Bayern (reach 320,663), and Baden-Württemberg (reach 308,222). These three regions account for the largest share of the active audience.
What other brands do Floor fans also like?
Beyond Floor itself, the audience over-indexes on Robotic vacuum cleaner (36.9×), Terraced house (4.88×), Tagesschau (2.11×), and Obi (store) (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.