Rascasse Audience Intelligence

Floor Audience in Germany

A data profile of the people who buy, follow and care about Floor in Germany — modelled from more than twelve digital signal sources. Floor has an estimated audience of 1,988,213 people in Germany.

#1940among Topic in Germany#264in Home & Garden

The average Floor fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self storage, Robotic vacuum cleaner, Efficient energy use, with strongest over-indexing on Self storage (26.93× the country average).

Demographically, the Floor audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Floor fan in Germany is balanced, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Self storage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floor profile in Germany.

Audience size
2M
in Germany
Gender
45.4%♀
54.6% male
Age
39.9
average years
Country rank
#3366
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floor fans

45.4% are female, 54.6% are male, average age 39.9.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Floor audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age39.9
Estimated audience size1,988,213
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Floor audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3923%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Floor audience comes from Germany.

Worldwide audience distribution share by country for Floor
CountryShare
United States22.2%
Italy10.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Floor fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.20×
02Berlin~100K1.16×
03Sachsen~100K1.14×
04Thüringen~50K1.06×
05Sachsen-Anhalt~50K1.05×
06Baden-Württemberg~300K1.04×
07Brandenburg~60K1.04×
08Bayern~300K0.98×
09Bremen~20K0.98×
10Mecklenburg-Vorpommern~40K0.97×
11Hamburg~40K0.96×
12Niedersachsen~200K0.93×
13Rheinland-Pfalz~90K0.93×
14Nordrhein-Westfalen~400K0.90×
15Schleswig-Holstein~60K0.90×
16Saarland~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Floor, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floor audience
#·InterestCategoryAffinity×
01Robotic vacuum cleanerHome & Garden35.88×
02Self storageHome & Garden26.93×
03Laminate flooringHome & Garden10.97×
04Rent-to-ownHome & Garden9.87×
05Christmas lightsHome & Garden7.18×
06Apartment hotelTravel & Leisure6.41×
07Hot tubHome & Garden5.71×
08Terraced houseHome & Garden4.34×
09Garden furnitureHome & Garden4.14×
10Efficient energy useTechnology & Electronics4.04×
11PillowHome & Garden3.83×
12MattressHome & Garden3.83×
13Bedroom furnitureHome & Garden3.69×
14Single-family detached homeHome & Garden3.42×
15Ornamental plantHome & Garden3.31×
16Home AppliancesHome & Garden3.11×
17Modern architectureArts & Culture2.58×
18RenovationHome & Garden2.17×
19Obi (store)Shopping1.61×
20IKEAHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.32×
IndulgenceJOY2.02×
DIY MentalityTHRILL1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floor audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Social Media UsageJOY0.89×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floor have in Germany?

Floor has an estimated audience of 1,988,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Floor fans?

45.4% of Floor fans are female, 54.6% are male, with an average age of 39.9 years.

03

Which brands do Floor fans like most?

Floor fans show strongest brand affinity for Self storage (26.93×), Robotic vacuum cleaner (35.88×), and Efficient energy use (4.04×) over the country average.

04

Where do Floor fans live in Germany?

Floor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Floor fans also like?

Beyond Floor itself, the audience over-indexes on Robotic vacuum cleaner (35.88×), Efficient energy use (4.04×), Apartment hotel (6.41×), and Rent-to-own (9.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Floor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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