A data profile of the people who buy, follow and care about Floor in Spain — modelled from more than twelve digital signal sources. Floor has an estimated audience of 2,796,122 people in Spain.
Floor has an estimated audience of 2,796,122 people in Spain. 57.2% are female, 42.8% are male, average age 47.6. Top brand affinities: Single-family detached home, Real property, Microwave oven, Mortgage loans, IKEA.
Top brand affinities include Single-family detached home, Real property, Microwave oven, with strongest over-indexing on Single-family detached home (13.14× the country average).
Demographically, the Floor audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Floor fan in Spain is more female, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Single-family detached home.
The key figures that characterise the Floor profile in Spain.
57.2% are female, 42.8% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 47.6 |
| Estimated audience size | 2,796,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Floor audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 10.9% |
| United Kingdom | 7.4% |
The strongest cross-interests of the Floor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 13.14× | ||
| 02 | Terraced house | Home & Garden | 7.81× | ||
| 03 | Microwave oven | Home & Garden | 7.14× | ||
| 04 | Home automation | Technology & Electronics | 5.01× | ||
| 05 | Real property | Home & Garden | 4.91× | ||
| 06 | Mortgage loans | Business & Career | 4.37× | ||
| 07 | Smart device | Technology & Electronics | 3.82× | ||
| 08 | First class travel | Travel & Leisure | 3.44× | ||
| 09 | Refrigerator | Home & Garden | 3.39× | ||
| 10 | Sustainable energy | Home & Garden | 3.32× | ||
| 11 | IKEA | Home & Garden | 2.32× | ||
| 12 | Barbecue | Food & Beverages | 2.06× | ||
| 13 | Organic food | Food & Beverages | 2.04× | ||
| 14 | Golf | Sports | 2.02× | ||
| 15 | Discount stores | Shopping | 1.88× | ||
| 16 | Internet & Social Media | 1.83× | |||
| 17 | Sabadell | Business & Career | 1.83× | ||
| 18 | Home improvement | Home & Garden | 1.82× | ||
| 19 | Furniture | Home & Garden | 1.80× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.90× | |
| Convenience Orientation | PREMIUM | 2.20× | |
| Design Affinity | PREMIUM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.97× | |
| Social Media Usage | JOY | 1.01× | |
| Extroversion | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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