Rascasse Audience Intelligence

Christmas lights Audience in Germany

A data profile of the people who buy, follow and care about Christmas lights in Germany — modelled from more than twelve digital signal sources. Christmas lights has an estimated audience of 942,105 people in Germany.

#3280among Topic in Germany#450in Home & Garden

The average Christmas lights fan in Germany is 33.4 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Cyclic ketogenic diet, Fork, EdX, with strongest over-indexing on Cyclic ketogenic diet (93.62× the country average).

Demographically, the Christmas lights audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christmas lights fan in Germany is more female, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Cyclic ketogenic diet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas lights profile in Germany.

Audience size
942K
in Germany
Gender
65.6%♀
34.4% male
Age
33.4
average years
Country rank
#6883
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas lights fans

65.6% are female, 34.4% are male, average age 33.4.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Christmas lights audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age33.4
Estimated audience size942,105
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Christmas lights audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Christmas lights audience comes from Germany.

Worldwide audience distribution share by country for Christmas lights
CountryShare
United States38.3%
United Kingdom10.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas lights audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christmas lights fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.80×
02Rheinland-Pfalz~60K1.22×
03Brandenburg~40K1.21×
04Niedersachsen~100K1.20×
05Bayern~200K1.19×
06Saarland~10K1.09×
07Thüringen~30K1.08×
08Mecklenburg-Vorpommern~20K1.06×
09Schleswig-Holstein~30K0.99×
10Baden-Württemberg~100K0.97×
11Nordrhein-Westfalen~200K0.96×
12Sachsen-Anhalt~20K0.94×
13Sachsen~40K0.90×
14Bremen~6K0.78×
15Berlin~30K0.73×
16Hamburg~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Christmas lights, Germany
0.72×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas lights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas lights audience
#·InterestCategoryAffinity×
01Forever NewFashion & Accessoires125.85×
02Flat roofHome & Garden104.46×
03Tove JanssonLiterature97.24×
04Cyclic ketogenic dietFood & Beverages93.62×
05Brook troutFood & Beverages69.03×
06GarfieldMovies & TV67.72×
07Mojo (magazine)Internet & Social Media66.55×
08EdXKids & Family57.95×
09ForkHome & Garden56.65×
10Bean bagHome & Garden49.92×
11German University in CairoBusiness & Career44.81×
12Interior ministryPolitics & Society39.18×
13AdobeTechnology & Electronics32.70×
14Finger foodFood & Beverages32.15×
15Christmas ornamentHome & Garden26.78×
16Rent-to-ownHome & Garden24.02×
17Christmas musicMusic & Radio21.61×
18TreadmillSports20.00×
19Female bodybuildingSports16.84×
20ICloudTechnology & Electronics15.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas lights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas lights audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Early Adopter MentalityPOWER1.96×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas lights audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
Risk AppetiteTHRILL0.81×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas lights have in Germany?

Christmas lights has an estimated audience of 942,105 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Christmas lights fans?

65.6% of Christmas lights fans are female, 34.4% are male, with an average age of 33.4 years.

03

Which brands do Christmas lights fans like most?

Christmas lights fans show strongest brand affinity for Cyclic ketogenic diet (93.62×), Fork (56.65×), and EdX (57.95×) over the country average.

04

Where do Christmas lights fans live in Germany?

Christmas lights fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas lights fans also like?

Beyond Christmas lights itself, the audience over-indexes on Fork (56.65×), EdX (57.95×), Garfield (67.72×), and Adobe (32.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Christmas lights audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christmas lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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