Christmas lights Audience in Germany
Christmas lights has an estimated audience of 942,105 people in Germany. 65.6% are female, 34.4% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cyclic ketogenic diet, Fork, EdX, Garfield, Adobe.
The average Christmas lights fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cyclic ketogenic diet, Fork, EdX, with strongest over-indexing on Cyclic ketogenic diet (93.62× the country average). Demographically, the Christmas lights audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Christmas lights fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 33.4 |
| Estimated audience size | 942,105 |
Audience persona
The typical Christmas lights fan in Germany is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cyclic ketogenic diet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,194 | 1× |
| Bayern | 181,723 | 1.2× |
| Baden-Württemberg | 122,083 | 0.95× |
| Niedersachsen | 113,922 | 1.25× |
| Hessen | 62,088 | 0.86× |
| Rheinland-Pfalz | 58,012 | 1.23× |
| Sachsen | 42,998 | 0.93× |
| Brandenburg | 38,441 | 1.32× |
| Schleswig-Holstein | 34,033 | 1.01× |
| Berlin | 31,236 | 0.74× |
| Thüringen | 27,020 | 1.13× |
| Sachsen-Anhalt | 22,672 | 0.93× |
| Mecklenburg-Vorpommern | 18,265 | 1.02× |
| Hamburg | 15,240 | 0.72× |
| Saarland | 12,851 | 1.11× |
| Bremen | 5,003 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cyclic ketogenic diet | 93.62× | Food & Beverages |
| Fork | 56.65× | Home & Garden |
| EdX | 57.95× | Kids & Family |
| Garfield | 67.72× | Movies & TV |
| Adobe | 32.7× | Technology & Electronics |
| Female bodybuilding | 16.84× | Sports |
| ICloud | 15.53× | Technology & Electronics |
| Treadmill | 20× | Sports |
| Mojo (magazine) | 66.55× | Internet & Social Media |
| Finger food | 32.15× | Food & Beverages |
| Forever New | 125.85× | Fashion & Accessoires |
| Flat roof | 104.46× | Home & Garden |
| Christmas ornament | 26.78× | Home & Garden |
| Tove Jansson | 97.24× | Literature |
| German University in Cairo | 44.81× | Business & Career |
| Interior ministry | 39.18× | Politics & Society |
| Rent-to-own | 24.02× | Home & Garden |
| Christmas music | 21.61× | Music & Radio |
| Brook trout | 69.03× | Food & Beverages |
| Bean bag | 49.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.43 |
| Sustainability | BALANCE | 1.97 |
| Creativity | OPEN | 1.96 |
| DIY Mentality | THRILL | 1.73 |
| Pet Ownership | JOY | 1.72 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 10.8% |
| Germany | 4.5% |
See Christmas lights audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas lights have in Germany?
Christmas lights has an estimated audience of 942,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas lights fans?
65.6% of Christmas lights fans are female, 34.4% are male, with an average age of 33.4 years.
Which brands do Christmas lights fans like most?
Christmas lights fans show strongest brand affinity for Cyclic ketogenic diet (93.62×), Fork (56.65×), and EdX (57.95×) over the country average.
Where do Christmas lights fans live in Germany?
Christmas lights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,194), Bayern (reach 181,723), and Baden-Württemberg (reach 122,083). These three regions account for the largest share of the active audience.
What other brands do Christmas lights fans also like?
Beyond Christmas lights itself, the audience over-indexes on Fork (56.65×), EdX (57.95×), Garfield (67.72×), and Adobe (32.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.