Finger food Audience in Germany
Finger food has an estimated audience of 777,845 people in Germany. 53.5% are female, 46.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Germany, Natural World, Lieferando.de, Netto Marken-Discount, Gmail.
The average Finger food fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Germany, Natural World, Lieferando.de, with strongest over-indexing on Germany (1.56× the country average). Demographically, the Finger food audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Finger food fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.6 |
| Estimated audience size | 777,845 |
Audience persona
The typical Finger food fan in Germany is balanced, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,234 | 1.19× |
| Baden-Württemberg | 162,972 | 1.54× |
| Bayern | 142,716 | 1.14× |
| Niedersachsen | 93,010 | 1.23× |
| Hessen | 76,407 | 1.29× |
| Rheinland-Pfalz | 54,329 | 1.39× |
| Berlin | 32,582 | 0.94× |
| Schleswig-Holstein | 27,261 | 0.98× |
| Sachsen | 23,688 | 0.62× |
| Hamburg | 19,503 | 1.11× |
| Brandenburg | 15,904 | 0.66× |
| Thüringen | 13,283 | 0.67× |
| Sachsen-Anhalt | 10,555 | 0.52× |
| Saarland | 10,416 | 1.09× |
| Mecklenburg-Vorpommern | 8,686 | 0.58× |
| Bremen | 6,938 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.56× | Travel & Leisure |
| Natural World | 2.09× | Fashion & Accessoires |
| Lieferando.de | 1.81× | Food & Beverages |
| Netto Marken-Discount | 1.52× | Shopping |
| Gmail | 1.71× | Internet & Social Media |
| Burger King | 1.56× | Food & Beverages |
| Superman (TV series) | 4.04× | Movies & TV |
| Subway | 2.21× | Food & Beverages |
| Lunch | 2.43× | Food & Beverages |
| Food truck | 6.28× | Food & Beverages |
| Vegetarian cuisine | 1.52× | Food & Beverages |
| Canada | 1.53× | Travel & Leisure |
| Gastronomy | 1.52× | Food & Beverages |
| Chef (film) | 7.04× | Movies & TV |
| Foodie | 1.7× | Food & Beverages |
| Sandwich | 2.72× | Food & Beverages |
| KFC | 1.82× | Food & Beverages |
| Fielmann | 1.53× | Health |
| KPop Demon Hunters | 1.72× | Movies & TV |
| FlixBus | 1.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.38 |
| Sports Activity | POWER | 1.71 |
| Indulgence | JOY | 1.63 |
| Sustainability | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 11.7% |
| United Kingdom | 6.3% |
See Finger food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Finger food have in Germany?
Finger food has an estimated audience of 777,845 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Finger food fans?
53.5% of Finger food fans are female, 46.5% are male, with an average age of 41.6 years.
Which brands do Finger food fans like most?
Finger food fans show strongest brand affinity for Germany (1.56×), Natural World (2.09×), and Lieferando.de (1.81×) over the country average.
Where do Finger food fans live in Germany?
Finger food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,234), Baden-Württemberg (reach 162,972), and Bayern (reach 142,716). These three regions account for the largest share of the active audience.
What other brands do Finger food fans also like?
Beyond Finger food itself, the audience over-indexes on Natural World (2.09×), Lieferando.de (1.81×), Netto Marken-Discount (1.52×), and Gmail (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finger food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.