Rascasse Audience Intelligence

Finger food Audience in Germany

A data profile of the people who buy, follow and care about Finger food in Germany — modelled from more than twelve digital signal sources. Finger food has an estimated audience of 777,845 people in Germany.

#3652among Topic in Germany#395in Food & Beverages

The average Finger food fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Germany, Lieferando.de, Netto Marken-Discount, with strongest over-indexing on Germany (1.56× the country average).

Demographically, the Finger food audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Finger food fan in Germany is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Germany.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finger food profile in Germany.

Audience size
778K
in Germany
Gender
53.5%♀
46.5% male
Age
41.6
average years
Country rank
#8088
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finger food fans

53.5% are female, 46.5% are male, average age 41.6.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Finger food audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age41.6
Estimated audience size777,845
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Finger food audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Finger food audience comes from Germany.

Worldwide audience distribution share by country for Finger food
CountryShare
United States28.5%
India11.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finger food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Finger food fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.48×
02Rheinland-Pfalz~50K1.33×
03Hessen~70K1.26×
04Niedersachsen~90K1.20×
05Nordrhein-Westfalen~200K1.16×
06Saarland~10K1.14×
07Bayern~100K1.12×
08Hamburg~20K1.08×
09Bremen~7K1.04×
10Schleswig-Holstein~30K0.98×
11Berlin~30K0.91×
12Thüringen~20K0.80×
13Brandenburg~20K0.74×
14Mecklenburg-Vorpommern~10K0.72×
15Sachsen-Anhalt~10K0.68×
16Sachsen~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Finger food, Germany
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finger food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finger food audience
#·InterestCategoryAffinity×
01Chef (film)Movies & TV7.04×
02Food truckFood & Beverages6.28×
03Superman (TV series)Movies & TV4.04×
04SandwichFood & Beverages2.72×
05LunchFood & Beverages2.43×
06SubwayFood & Beverages2.21×
07KFCFood & Beverages1.82×
08Lieferando.deFood & Beverages1.81×
09KPop Demon HuntersMovies & TV1.72×
10GmailInternet & Social Media1.71×
11FoodieFood & Beverages1.70×
12FlixBusCars & Mobility1.59×
13GermanyTravel & Leisure1.56×
14Burger KingFood & Beverages1.56×
15CookbookFood & Beverages1.56×
16CanadaTravel & Leisure1.53×
17FielmannHealth1.53×
18Netto Marken-DiscountShopping1.52×
19Vegetarian cuisineFood & Beverages1.52×
20GastronomyFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finger food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finger food audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.49×
IndulgenceJOY1.48×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finger food audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
ExtroversionTHRILL1.02×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Finger food have in Germany?

Finger food has an estimated audience of 777,845 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Finger food fans?

53.5% of Finger food fans are female, 46.5% are male, with an average age of 41.6 years.

03

Which brands do Finger food fans like most?

Finger food fans show strongest brand affinity for Germany (1.56×), Lieferando.de (1.81×), and Netto Marken-Discount (1.52×) over the country average.

04

Where do Finger food fans live in Germany?

Finger food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Finger food fans also like?

Beyond Finger food itself, the audience over-indexes on Lieferando.de (1.81×), Netto Marken-Discount (1.52×), Gmail (1.71×), and Burger King (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Finger food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Finger food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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