Food truck Audience in Germany
Food truck has an estimated audience of 641,166 people in Germany. 48.9% are female, 51.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Schweppes, Fast food, Western Union, Tagesschau.
The average Food truck fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Schweppes, Fast food, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Food truck audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Food truck fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.7 |
| Estimated audience size | 641,166 |
Audience persona
The typical Food truck fan in Germany is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,976 | 1.18× |
| Bayern | 147,004 | 1.43× |
| Baden-Württemberg | 129,321 | 1.48× |
| Niedersachsen | 66,372 | 1.07× |
| Hessen | 57,233 | 1.17× |
| Rheinland-Pfalz | 36,925 | 1.15× |
| Berlin | 25,702 | 0.9× |
| Schleswig-Holstein | 25,274 | 1.1× |
| Sachsen | 21,847 | 0.69× |
| Brandenburg | 16,312 | 0.82× |
| Hamburg | 15,138 | 1.04× |
| Thüringen | 13,224 | 0.81× |
| Sachsen-Anhalt | 9,961 | 0.6× |
| Mecklenburg-Vorpommern | 9,311 | 0.76× |
| Saarland | 6,620 | 0.84× |
| Bremen | 5,270 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Schweppes | 34.37× | Food & Beverages |
| Fast food | 3.36× | Food & Beverages |
| Western Union | 4.27× | Business & Career |
| Tagesschau | 1.91× | Movies & TV |
| Pets | 1.79× | Pets & Animals |
| Netto Marken-Discount | 2.19× | Shopping |
| Real property | 4.43× | Home & Garden |
| Spiegel Online | 2.04× | News |
| Rotisserie | 13.56× | Food & Beverages |
| Hackers | 12.73× | Movies & TV |
| FC Bayern Munich | 1.69× | Sports |
| Automobiles | 1.71× | Cars & Mobility |
| Outback | 20× | Travel & Leisure |
| Do it yourself (DIY) | 1.83× | Home & Garden |
| Local food | 2.54× | Food & Beverages |
| Barbecue | 2.02× | Food & Beverages |
| Transfermarkt | 2.08× | Sports |
| Discounts and allowances | 2.39× | Shopping |
| Italo disco | 6.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.5 |
| DIY Mentality | THRILL | 1.46 |
| Pet Ownership | JOY | 1.43 |
| Healthy Lifestyle | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| India | 5.2% |
| Australia | 4.2% |
See Food truck audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Food truck have in Germany?
Food truck has an estimated audience of 641,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Food truck fans?
48.9% of Food truck fans are female, 51.1% are male, with an average age of 36.7 years.
Which brands do Food truck fans like most?
Food truck fans show strongest brand affinity for Jotex (78.71×), Schweppes (34.37×), and Fast food (3.36×) over the country average.
Where do Food truck fans live in Germany?
Food truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,976), Bayern (reach 147,004), and Baden-Württemberg (reach 129,321). These three regions account for the largest share of the active audience.
What other brands do Food truck fans also like?
Beyond Food truck itself, the audience over-indexes on Schweppes (34.37×), Fast food (3.36×), Western Union (4.27×), and Tagesschau (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.