Rascasse Audience Intelligence

Food truck Audience in Germany

A data profile of the people who buy, follow and care about Food truck in Germany — modelled from more than twelve digital signal sources. Food truck has an estimated audience of 641,166 people in Germany.

#171among Touchpoint in Germany#452in Food & Beverages

The average Food truck fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Schweppes, Hackers, Fast food, with strongest over-indexing on Schweppes (20.05× the country average).

Demographically, the Food truck audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food truck fan in Germany is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Schweppes.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food truck profile in Germany.

Audience size
641K
in Germany
Gender
48.9%♀
51.1% male
Age
36.7
average years
Country rank
#9549
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food truck fans

48.9% are female, 51.1% are male, average age 36.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Food truck audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age36.7
Estimated audience size641,166
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Food truck audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3925%
40-4920%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Food truck audience comes from Germany.

Worldwide audience distribution share by country for Food truck
CountryShare
United States41.3%
India5.2%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food truck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food truck fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.56×
02Hessen~70K1.43×
03Baden-Württemberg~100K1.37×
04Bayern~100K1.35×
05Rheinland-Pfalz~40K1.12×
06Schleswig-Holstein~30K1.12×
07Nordrhein-Westfalen~200K1.11×
08Niedersachsen~60K1.02×
09Hamburg~10K0.99×
10Bremen~5K0.93×
11Saarland~7K0.89×
12Brandenburg~20K0.85×
13Thüringen~10K0.85×
14Berlin~20K0.83×
15Sachsen-Anhalt~10K0.70×
16Sachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Food truck, Germany
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food truck audience
#·InterestCategoryAffinity×
01SchweppesFood & Beverages20.05×
02OutbackTravel & Leisure20.00×
03Dr. SeussLiterature20.00×
04ChurrascariaFood & Beverages20.00×
05Barbecue restaurantFood & Beverages20.00×
06HackersMovies & TV13.52×
07FisslerHome & Garden11.26×
08Finger foodFood & Beverages6.28×
09SteakhouseFood & Beverages4.00×
10Street foodFood & Beverages3.72×
11Online food orderingFood & Beverages3.34×
12Fast foodFood & Beverages2.74×
13Netto Marken-DiscountShopping2.12×
14GrillingFood & Beverages2.05×
15KitchenHome & Garden1.99×
16Distilled beverageFood & Beverages1.97×
17BarbecueFood & Beverages1.90×
18NatureHome & Garden1.85×
19TagesschauMovies & TV1.75×
20TransfermarktSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Urban LifestyleOPEN1.49×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food truck audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Sports ActivityPOWER0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food truck have in Germany?

Food truck has an estimated audience of 641,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Food truck fans?

48.9% of Food truck fans are female, 51.1% are male, with an average age of 36.7 years.

03

Which brands do Food truck fans like most?

Food truck fans show strongest brand affinity for Schweppes (20.05×), Hackers (13.52×), and Fast food (2.74×) over the country average.

04

Where do Food truck fans live in Germany?

Food truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Food truck fans also like?

Beyond Food truck itself, the audience over-indexes on Hackers (13.52×), Fast food (2.74×), Netto Marken-Discount (2.12×), and Tagesschau (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Food truck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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