Fissler Audience in Germany
Fissler has an estimated audience of 367,850 people in Germany. 63.6% are female, 36.4% are male, average age 48.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Hahn, Induction cooking, All-Clad, Frying pan, Food storage container.
The average Fissler fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Hahn, Induction cooking, All-Clad, with strongest over-indexing on Peter Hahn (30.75× the country average). Demographically, the Fissler audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Cookware
Demographics of Fissler fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 48.6 |
| Estimated audience size | 367,850 |
Audience persona
The typical Fissler fan in Germany is more female, around 48.6 years old, with strong Indulgence tendencies and a notable affinity for Peter Hahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,342 | 1.1× |
| Bayern | 66,992 | 1.13× |
| Baden-Württemberg | 52,322 | 1.04× |
| Hessen | 39,869 | 1.42× |
| Rheinland-Pfalz | 36,753 | 1.99× |
| Niedersachsen | 27,578 | 0.77× |
| Berlin | 19,766 | 1.2× |
| Sachsen | 10,394 | 0.58× |
| Schleswig-Holstein | 10,373 | 0.79× |
| Hamburg | 8,992 | 1.08× |
| Saarland | 8,613 | 1.91× |
| Brandenburg | 8,402 | 0.74× |
| Sachsen-Anhalt | 4,482 | 0.47× |
| Thüringen | 4,450 | 0.47× |
| Mecklenburg-Vorpommern | 3,148 | 0.45× |
| Bremen | 2,697 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Hahn | 30.75× | Fashion & Accessoires |
| Induction cooking | 44.37× | Home & Garden |
| All-Clad | 88.52× | Home & Garden |
| Frying pan | 11.42× | Home & Garden |
| Food storage container | 21.78× | Home & Garden |
| Hansgrohe | 12.9× | Home & Garden |
| Neff GmbH | 25.92× | Home & Garden |
| Le Creuset | 11.67× | Home & Garden |
| Marc Cain | 8.6× | Fashion & Accessoires |
| Haier | 25.44× | Home & Garden |
| Silit | 28.94× | Home & Garden |
| Miele | 8.12× | Home & Garden |
| Food truck | 11.26× | Food & Beverages |
| Design | 1.53× | Home & Garden |
| Daniel Hechter | 27.99× | Fashion & Accessoires |
| Obi (store) | 1.74× | Shopping |
| Kitchenware | 3.18× | Home & Garden |
| Tefal | 8.24× | Home & Garden |
| Cookware and bakeware | 4.32× | Home & Garden |
| REWE | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.18 |
| Quality Awareness | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.74 |
| Convenience Orientation | PREMIUM | 1.73 |
| Healthy Lifestyle | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.9% |
| United States | 7.0% |
| Japan | 4.2% |
See Fissler audiences in other countries
More Cookware audiences in Germany
- Le Creuset (782,071)
- De Buyer (77,419)
- Town & Country (magazine) (1,262)
Frequently asked questions
How many fans does Fissler have in Germany?
Fissler has an estimated audience of 367,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fissler fans?
63.6% of Fissler fans are female, 36.4% are male, with an average age of 48.6 years.
Which brands do Fissler fans like most?
Fissler fans show strongest brand affinity for Peter Hahn (30.75×), Induction cooking (44.37×), and All-Clad (88.52×) over the country average.
Where do Fissler fans live in Germany?
Fissler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,342), Bayern (reach 66,992), and Baden-Württemberg (reach 52,322). These three regions account for the largest share of the active audience.
What other brands do Fissler fans also like?
Beyond Fissler itself, the audience over-indexes on Induction cooking (44.37×), All-Clad (88.52×), Frying pan (11.42×), and Food storage container (21.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fissler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.