Fissler Target Market in Germany
A data profile of the people who buy, follow and care about Fissler in Germany — modelled from more than twelve digital signal sources. Fissler has an estimated audience of 361,653 people in Germany.
The average Fissler fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peter Hahn, Induction cooking, All-Clad, with strongest over-indexing on Peter Hahn (30.75× the country average).
Demographically, the Fissler audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fissler fan in Germany is more female, around 48.6 years old, with strong Quality Awareness tendencies and a notable affinity for Peter Hahn.
At a glance
The key figures that characterise the Fissler profile in Germany.
Search interest · 12-month trend
Customer demographics of Fissler
63.6% are female, 36.4% are male, average age 48.6.
Gender split
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 48.6 |
| Estimated audience size | 361,653 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 42% |
Worldwide distribution
of the worldwide Fissler audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 27.9% |
| United States | 6.5% |
| Japan | 4.1% |
Geography
Where the Fissler audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~40K | 1.94× | |
| 02 | Saarland | ~9K | 1.92× | |
| 03 | Hessen | ~40K | 1.40× | |
| 04 | Berlin | ~20K | 1.21× | |
| 05 | Bayern | ~60K | 1.09× | |
| 06 | Hamburg | ~9K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.06× | |
| 08 | Baden-Württemberg | ~50K | 1.04× | |
| 09 | Bremen | ~3K | 0.91× | |
| 10 | Schleswig-Holstein | ~10K | 0.80× | |
| 11 | Niedersachsen | ~30K | 0.76× | |
| 12 | Brandenburg | ~9K | 0.76× | |
| 13 | Sachsen | ~10K | 0.60× | |
| 14 | Thüringen | ~5K | 0.58× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.58× | |
| 16 | Sachsen-Anhalt | ~5K | 0.57× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fissler audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-Clad | Home & Garden | 88.52× | ||
| 02 | Induction cooking | Home & Garden | 44.37× | ||
| 03 | Peter Hahn | Fashion & Accessoires | 30.75× | ||
| 04 | Silit | Home & Garden | 28.94× | ||
| 05 | Daniel Hechter | Fashion & Accessoires | 27.99× | ||
| 06 | Neff GmbH | Home & Garden | 25.92× | ||
| 07 | Haier | Home & Garden | 25.44× | ||
| 08 | Food storage container | Home & Garden | 21.78× | ||
| 09 | Hansgrohe | Home & Garden | 12.90× | ||
| 10 | Le Creuset | Home & Garden | 11.67× | ||
| 11 | Frying pan | Home & Garden | 11.42× | ||
| 12 | Food truck | Food & Beverages | 11.26× | ||
| 13 | Marc Cain | Fashion & Accessoires | 8.60× | ||
| 14 | Tefal | Home & Garden | 8.24× | ||
| 15 | Miele | Home & Garden | 8.12× | ||
| 16 | Cookware and bakeware | Home & Garden | 4.32× | ||
| 17 | Kitchenware | Home & Garden | 3.18× | ||
| 18 | Müller (company) | Food & Beverages | 2.12× | ||
| 19 | Obi (store) | Shopping | 1.74× | ||
| 20 | Design | Home & Garden | 1.53× |
Personality of the Fissler audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.37× | |
| Indulgence | JOY | 2.45× | |
| Healthy Lifestyle | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.98× |
Frequently asked questions
Who is Fissler's target market in Germany?
Fissler's target market in Germany covers an estimated 361,653 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fissler customers?
63.6% of the Fissler audience are female, 36.4% are male, with an average age of 48.6 years.
Which brands do Fissler fans like most?
Fissler fans show strongest brand affinity for Peter Hahn (30.75×), Induction cooking (44.37×), and All-Clad (88.52×) over the country average.
Where do Fissler fans live in Germany?
Fissler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Fissler fans also like?
Beyond Fissler itself, the audience over-indexes on Induction cooking (44.37×), All-Clad (88.52×), Frying pan (11.42×), and Food storage container (21.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cookware audiences in Germany
- Le Creuset (796,163)
- De Buyer (80,116)
- Town & Country (magazine) (1,262)
See Fissler audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fissler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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