Rascasse Audience Intelligence

Le Creuset Target Market in Germany

A data profile of the people who buy, follow and care about Le Creuset in Germany — modelled from more than twelve digital signal sources. Le Creuset has an estimated audience of 796,163 people in Germany.

#1among Cookware in Germany
#1036among Brand in Germany#499in Home & Garden

The average Le Creuset fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitreous enamel, Vitamix, Breville, with strongest over-indexing on Vitreous enamel (5.3× the country average).

Demographically, the Le Creuset audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Le Creuset fan in Germany is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitreous enamel.

Category: Home & Garden · Type: Brand · Subtype: Cookware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Le Creuset profile in Germany.

Audience size
796K
in Germany
Gender
59.1%♀
40.9% male
Age
37.7
average years
Country rank
#7938
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Le Creuset

59.1% are female, 40.9% are male, average age 37.7.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Le Creuset audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age37.7
Estimated audience size796,163
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Le Creuset audience in Germany
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Le Creuset audience comes from Germany.

Worldwide audience distribution share by country for Le Creuset
CountryShare
United States24.2%
United Kingdom12.8%
Brazil11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Le Creuset audience in Germany is strongest.

Fig. 05

Top regions by affinity

Le Creuset customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.58×
02Baden-Württemberg~100K1.30×
03Nordrhein-Westfalen~200K1.26×
04Berlin~40K1.25×
05Bayern~200K1.20×
06Hessen~70K1.18×
07Rheinland-Pfalz~50K1.16×
08Bremen~7K1.09×
09Schleswig-Holstein~30K1.08×
10Niedersachsen~80K1.04×
11Saarland~10K1.00×
12Mecklenburg-Vorpommern~9K0.62×
13Brandenburg~10K0.61×
14Sachsen~20K0.59×
15Sachsen-Anhalt~10K0.57×
16Thüringen~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Le Creuset, Germany
0.54×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Le Creuset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Le Creuset audience
#·InterestCategoryAffinity×
01All-CladHome & Garden54.02×
02BrevilleHome & Garden37.82×
03Pomegranate juiceFood & Beverages37.29×
04BlendtecHome & Garden35.33×
05VitamixHome & Garden33.13×
06CeleryTechnology & Electronics30.44×
07CuisinartHome & Garden29.88×
08Milk substituteFood & Beverages11.76×
09Gordon RamseyFood & Beverages11.59×
10JuicerFood & Beverages9.85×
11Smeg (appliances)Home & Garden9.30×
12BlenderHome & Garden6.87×
13Tom HanksMovies & TV6.77×
14De'LonghiHome & Garden6.38×
15Vitreous enamelHome & Garden5.30×
16FlixBusCars & Mobility3.52×
17Sunday NaturalHealth3.32×
18Vegetarian cuisineFood & Beverages2.52×
19VeganismFood & Beverages2.26×
20Consumer electronicsTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Le Creuset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Le Creuset audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.64×
Quality AwarenessPREMIUM2.52×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Le Creuset audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Early Adopter MentalityPOWER0.97×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Le Creuset's target market in Germany?

Le Creuset's target market in Germany covers an estimated 796,163 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Le Creuset customers?

59.1% of the Le Creuset audience are female, 40.9% are male, with an average age of 37.7 years.

03

Which brands do Le Creuset fans like most?

Le Creuset fans show strongest brand affinity for Vitreous enamel (5.3×), Vitamix (33.13×), and Breville (37.82×) over the country average.

04

Where do Le Creuset fans live in Germany?

Le Creuset fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Le Creuset fans also like?

Beyond Le Creuset itself, the audience over-indexes on Vitamix (33.13×), Breville (37.82×), Pomegranate juice (37.29×), and Juicer (9.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cookware audiences in Germany

See Le Creuset audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Le Creuset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →