Le Creuset Audience in Germany
Le Creuset has an estimated audience of 782,070 people in Germany. 59.1% are female, 40.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitreous enamel, Vitamix, Breville, Pomegranate juice, Juicer.
The average Le Creuset fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitreous enamel, Vitamix, Breville, with strongest over-indexing on Vitreous enamel (5.3× the country average). Demographically, the Le Creuset audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Cookware
Demographics of Le Creuset fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 37.7 |
| Estimated audience size | 782,070 |
Audience persona
The typical Le Creuset fan in Germany is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitreous enamel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,580 | 1.29× |
| Bayern | 157,210 | 1.25× |
| Baden-Württemberg | 140,266 | 1.31× |
| Niedersachsen | 80,490 | 1.06× |
| Hessen | 73,758 | 1.24× |
| Berlin | 45,609 | 1.3× |
| Rheinland-Pfalz | 45,597 | 1.16× |
| Schleswig-Holstein | 29,556 | 1.05× |
| Hamburg | 27,953 | 1.58× |
| Sachsen | 21,750 | 0.57× |
| Brandenburg | 14,110 | 0.58× |
| Sachsen-Anhalt | 10,752 | 0.53× |
| Thüringen | 9,476 | 0.48× |
| Saarland | 8,909 | 0.93× |
| Mecklenburg-Vorpommern | 8,510 | 0.57× |
| Bremen | 7,278 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitreous enamel | 5.3× | Home & Garden |
| Vitamix | 33.13× | Home & Garden |
| Breville | 37.82× | Home & Garden |
| Pomegranate juice | 37.29× | Food & Beverages |
| Juicer | 9.85× | Food & Beverages |
| Smeg (appliances) | 9.3× | Home & Garden |
| Celery | 30.44× | Technology & Electronics |
| All-Clad | 54.02× | Home & Garden |
| Veganism | 2.26× | Food & Beverages |
| FlixBus | 3.52× | Cars & Mobility |
| Milk substitute | 11.76× | Food & Beverages |
| Consumer electronics | 1.55× | Technology & Electronics |
| De'Longhi | 6.38× | Home & Garden |
| Cuisinart | 29.88× | Home & Garden |
| Gordon Ramsey | 11.59× | Food & Beverages |
| Tom Hanks | 6.77× | Movies & TV |
| Blendtec | 35.33× | Home & Garden |
| Vegetarian cuisine | 2.52× | Food & Beverages |
| Blender | 6.87× | Home & Garden |
| Vegetable juice | 16.03× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 4.21 |
| Quality Awareness | PREMIUM | 2.92 |
| Design Affinity | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.78 |
| Convenience Orientation | PREMIUM | 1.71 |
| Creativity | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| United Kingdom | 12.6% |
| Brazil | 10.3% |
See Le Creuset audiences in other countries
More Cookware audiences in Germany
- Fissler (367,850)
- De Buyer (77,419)
- Town & Country (magazine) (1,262)
Frequently asked questions
How many fans does Le Creuset have in Germany?
Le Creuset has an estimated audience of 782,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Le Creuset fans?
59.1% of Le Creuset fans are female, 40.9% are male, with an average age of 37.7 years.
Which brands do Le Creuset fans like most?
Le Creuset fans show strongest brand affinity for Vitreous enamel (5.3×), Vitamix (33.13×), and Breville (37.82×) over the country average.
Where do Le Creuset fans live in Germany?
Le Creuset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,580), Bayern (reach 157,210), and Baden-Württemberg (reach 140,266). These three regions account for the largest share of the active audience.
What other brands do Le Creuset fans also like?
Beyond Le Creuset itself, the audience over-indexes on Vitamix (33.13×), Breville (37.82×), Pomegranate juice (37.29×), and Juicer (9.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Le Creuset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.