Rascasse Audience Intelligence

Smeg (appliances) Target Market in Germany

A data profile of the people who buy, follow and care about Smeg (appliances) in Germany — modelled from more than twelve digital signal sources. Smeg (appliances) has an estimated audience of 1,394,180 people in Germany.

#8among Domestic appliances in Germany#604among Brand in Germany#343in Home & Garden

The average Smeg (appliances) fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smeg (appliances) profile in Germany.

Audience size
1.4M
in Germany
Gender
72.5%♀
27.5% male
Age
41.4
average years
Country rank
#4776
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smeg (appliances)

72.5% are female, 27.5% are male, average age 41.4.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Smeg (appliances) audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age41.4
Estimated audience size1,394,180
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Smeg (appliances) audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4927%
50+19%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Smeg (appliances) audience comes from Germany.

Worldwide audience distribution share by country for Smeg (appliances)
CountryShare
Germany13.3%
Italy9.6%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smeg (appliances) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smeg (appliances) customers by region in Germany
#RegionReachAffinity×
01Bayern~300K1.40×
02Hamburg~40K1.32×
03Nordrhein-Westfalen~400K1.31×
04Hessen~100K1.30×
05Berlin~70K1.17×
06Baden-Württemberg~200K1.16×
07Bremen~10K1.12×
08Niedersachsen~100K1.03×
09Rheinland-Pfalz~70K0.99×
10Schleswig-Holstein~50K0.94×
11Saarland~10K0.86×
12Sachsen~50K0.77×
13Brandenburg~30K0.72×
14Thüringen~30K0.71×
15Mecklenburg-Vorpommern~20K0.67×
16Sachsen-Anhalt~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Smeg (appliances), Germany
0.64×1.00×1.40×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Smeg (appliances). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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