Smeg (appliances) Audience in Germany

Smeg (appliances) has an estimated audience of 1,389,847 people in Germany. 72.5% are female, 27.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Smeg (appliances) fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Smeg (appliances) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Smeg (appliances) fans

Demographic split for Smeg (appliances) audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age41.4
Estimated audience size1,389,847

Top regions in Germany

Top regions ranked by reach for Smeg (appliances) in Germany
RegionReachAffinity
Nordrhein-Westfalen395,5631.3×
Bayern335,4471.5×
Baden-Württemberg225,0191.19×
Hessen143,7411.36×
Niedersachsen135,3251×
Berlin75,0561.21×
Rheinland-Pfalz68,0170.98×
Sachsen55,2280.81×
Schleswig-Holstein45,9380.92×
Hamburg41,1811.31×
Brandenburg29,2940.68×
Thüringen24,3240.69×
Sachsen-Anhalt20,4750.57×
Mecklenburg-Vorpommern16,2390.61×
Saarland13,8350.81×
Bremen12,6881.07×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smeg (appliances) audience
TraitClusterScore
Quality AwarenessPREMIUM8.71
Design AffinityPREMIUM3.03
DIY MentalityTHRILL2.67
SustainabilityBALANCE2.54
Convenience OrientationPREMIUM2.14
CreativityOPEN1.83

Worldwide distribution

Worldwide audience distribution share by country for Smeg (appliances)
CountryShare
Germany13.5%
Italy9.7%
France8.7%

See Smeg (appliances) audiences in other countries

More Domestic appliances audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smeg (appliances). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.