Siemens Audience in Germany
Siemens has an estimated audience of 2,377,559 people in Germany. 46.9% are female, 53.1% are male, average age 43.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kitchen utensil, Bauhaus, Kitchen Design, FRITZ!Box, Netto Marken-Discount.
The average Siemens fan in Germany is 43.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kitchen utensil, Bauhaus, Kitchen Design, with strongest over-indexing on Kitchen utensil (6.89× the country average). Demographically, the Siemens audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Siemens fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.4 |
| Estimated audience size | 2,377,559 |
Audience persona
The typical Siemens fan in Germany is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 950,947 | 2.49× |
| Nordrhein-Westfalen | 519,585 | 1× |
| Baden-Württemberg | 374,175 | 1.15× |
| Hessen | 252,405 | 1.39× |
| Niedersachsen | 232,285 | 1.01× |
| Berlin | 135,156 | 1.27× |
| Rheinland-Pfalz | 105,383 | 0.88× |
| Sachsen | 104,411 | 0.9× |
| Schleswig-Holstein | 64,000 | 0.75× |
| Brandenburg | 61,371 | 0.83× |
| Hamburg | 48,459 | 0.9× |
| Thüringen | 45,238 | 0.75× |
| Sachsen-Anhalt | 37,927 | 0.62× |
| Mecklenburg-Vorpommern | 24,770 | 0.55× |
| Saarland | 19,962 | 0.68× |
| Bremen | 16,947 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen utensil | 6.89× | Home & Garden |
| Bauhaus | 2.4× | Shopping |
| Kitchen Design | 8.91× | Home & Garden |
| FRITZ!Box | 2.64× | Technology & Electronics |
| Netto Marken-Discount | 1.97× | Shopping |
| Aral AG | 2.14× | Cars & Mobility |
| Clothes dryer | 7.91× | Home & Garden |
| Obi (store) | 1.83× | Shopping |
| Wetter.com | 2.04× | Home & Garden |
| Kitchen stove | 4.24× | Home & Garden |
| Sparkasse | 2.18× | Business & Career |
| QVC | 2.62× | Movies & TV |
| Siemens Energy | 4.97× | Business & Career |
| Hornbach | 1.82× | Shopping |
| REWE | 1.56× | Shopping |
| Natural World | 1.75× | Fashion & Accessoires |
| Globus Baumarkt | 1.72× | Shopping |
| Commerzbank | 1.71× | Business & Career |
| Dishwasher | 6.21× | Home & Garden |
| AutoScout24 | 1.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.1% |
| United States | 9.4% |
| India | 8.6% |
See Siemens audiences in other countries
More Domestic appliances audiences in Germany
- Thermomix (4,980,350)
- Dyson (4,581,932)
- Roborock (2,281,946)
- De'Longhi (1,821,850)
- Vorwerk (company) (1,810,697)
Frequently asked questions
How many fans does Siemens have in Germany?
Siemens has an estimated audience of 2,377,559 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Siemens fans?
46.9% of Siemens fans are female, 53.1% are male, with an average age of 43.4 years.
Which brands do Siemens fans like most?
Siemens fans show strongest brand affinity for Kitchen utensil (6.89×), Bauhaus (2.4×), and Kitchen Design (8.91×) over the country average.
Where do Siemens fans live in Germany?
Siemens fans in Germany are most concentrated in Bayern (reach 950,947), Nordrhein-Westfalen (reach 519,585), and Baden-Württemberg (reach 374,175). These three regions account for the largest share of the active audience.
What other brands do Siemens fans also like?
Beyond Siemens itself, the audience over-indexes on Bauhaus (2.4×), Kitchen Design (8.91×), FRITZ!Box (2.64×), and Netto Marken-Discount (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Siemens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.