Rascasse Audience Intelligence

Siemens Target Market in Germany

A data profile of the people who buy, follow and care about Siemens in Germany — modelled from more than twelve digital signal sources. Siemens has an estimated audience of 2,377,655 people in Germany.

#4among Domestic appliances in Germany#337among Brand in Germany#228in Home & Garden

The average Siemens fan in Germany is 43.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Kitchen utensil, Bauhaus, Kitchen Design, with strongest over-indexing on Kitchen utensil (6.89× the country average).

Demographically, the Siemens audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Siemens fan in Germany is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siemens profile in Germany.

Audience size
2.4M
in Germany
Gender
46.9%♀
53.1% male
Age
43.4
average years
Country rank
#2791
Brand in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Siemens

46.9% are female, 53.1% are male, average age 43.4.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Siemens audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age43.4
Estimated audience size2,377,655
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Siemens audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3924%
40-4931%
50+22%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Siemens audience comes from Germany.

Worldwide audience distribution share by country for Siemens
CountryShare
Germany14.6%
India8.2%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siemens audience in Germany is strongest.

Fig. 05

Top regions by affinity

Siemens customers by region in Germany
#RegionReachAffinity×
01Bayern~900K2.48×
02Hessen~300K1.39×
03Berlin~100K1.21×
04Baden-Württemberg~400K1.14×
05Nordrhein-Westfalen~500K0.98×
06Niedersachsen~200K0.98×
07Sachsen~100K0.91×
08Hamburg~50K0.89×
09Rheinland-Pfalz~100K0.88×
10Bremen~20K0.85×
11Brandenburg~60K0.83×
12Thüringen~50K0.81×
13Schleswig-Holstein~60K0.74×
14Saarland~20K0.72×
15Sachsen-Anhalt~40K0.66×
16Mecklenburg-Vorpommern~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Siemens, Germany
0.58×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siemens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siemens audience
#·InterestCategoryAffinity×
01Kitchen DesignHome & Garden8.91×
02Clothes dryerHome & Garden7.91×
03Kitchen utensilHome & Garden6.89×
04DishwasherHome & Garden6.21×
05Siemens EnergyBusiness & Career4.97×
06Kitchen stoveHome & Garden4.24×
07toom BaumarktShopping2.73×
08FRITZ!BoxTechnology & Electronics2.64×
09QVCMovies & TV2.62×
10BauhausShopping2.40×
11Efficient energy useTechnology & Electronics2.23×
12SparkasseBusiness & Career2.18×
13Home AppliancesHome & Garden2.11×
14TchiboShopping2.04×
15Netto Marken-DiscountShopping1.97×
16Obi (store)Shopping1.83×
17HornbachShopping1.82×
18CommerzbankBusiness & Career1.71×
19AutoScout24Cars & Mobility1.64×
20REWEShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siemens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siemens audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
DIY MentalityTHRILL1.39×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siemens audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
SustainabilityBALANCE0.77×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Siemens's target market in Germany?

Siemens's target market in Germany covers an estimated 2,377,655 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Siemens customers?

46.9% of the Siemens audience are female, 53.1% are male, with an average age of 43.4 years.

03

Which brands do Siemens fans like most?

Siemens fans show strongest brand affinity for Kitchen utensil (6.89×), Bauhaus (2.4×), and Kitchen Design (8.91×) over the country average.

04

Where do Siemens fans live in Germany?

Siemens fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Siemens fans also like?

Beyond Siemens itself, the audience over-indexes on Bauhaus (2.4×), Kitchen Design (8.91×), Netto Marken-Discount (1.97×), and FRITZ!Box (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Siemens audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Siemens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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