Clothes dryer Audience in Germany
Clothes dryer has an estimated audience of 1,054,278 people in Germany. 62.0% are female, 38.0% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Washing machine, Aldi, Food and drink, Lidl, Harry Potter.
The average Clothes dryer fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Washing machine, Aldi, Food and drink, with strongest over-indexing on Washing machine (7.89× the country average). Demographically, the Clothes dryer audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Clothes dryer fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.3 |
| Estimated audience size | 1,054,278 |
Audience persona
The typical Clothes dryer fan in Germany is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Washing machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,906 | 0.92× |
| Bayern | 165,438 | 0.98× |
| Baden-Württemberg | 148,332 | 1.03× |
| Niedersachsen | 103,252 | 1.01× |
| Hessen | 71,069 | 0.88× |
| Sachsen | 65,226 | 1.26× |
| Rheinland-Pfalz | 48,139 | 0.91× |
| Sachsen-Anhalt | 37,136 | 1.36× |
| Brandenburg | 36,746 | 1.12× |
| Thüringen | 34,575 | 1.29× |
| Schleswig-Holstein | 34,543 | 0.91× |
| Berlin | 34,051 | 0.72× |
| Mecklenburg-Vorpommern | 24,454 | 1.21× |
| Hamburg | 17,745 | 0.74× |
| Saarland | 11,131 | 0.86× |
| Bremen | 7,028 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Washing machine | 7.89× | Home & Garden |
| Aldi | 2.3× | Shopping |
| Food and drink | 1.56× | Food & Beverages |
| Lidl | 2.22× | Shopping |
| Harry Potter | 1.8× | Movies & TV |
| Food | 1.62× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.55× | Travel & Leisure |
| Laundry | 4.71× | Home & Garden |
| Consumer electronics | 1.51× | Technology & Electronics |
| Movies | 1.51× | Movies & TV |
| Vehicles | 1.51× | Cars & Mobility |
| IKEA | 1.91× | Home & Garden |
| H&M | 2.01× | Shopping |
| Pets | 1.55× | Pets & Animals |
| Beverages | 1.57× | Food & Beverages |
| Garden | 1.68× | Home & Garden |
| Cuisine | 1.74× | Food & Beverages |
| Europe | 1.54× | Travel & Leisure |
| Primark | 2.28× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 6.56 |
| Convenience Orientation | PREMIUM | 1.52 |
| Price Sensitivity | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 7.0% |
| Japan | 5.3% |
See Clothes dryer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clothes dryer have in Germany?
Clothes dryer has an estimated audience of 1,054,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clothes dryer fans?
62.0% of Clothes dryer fans are female, 38.0% are male, with an average age of 41.3 years.
Which brands do Clothes dryer fans like most?
Clothes dryer fans show strongest brand affinity for Washing machine (7.89×), Aldi (2.3×), and Food and drink (1.56×) over the country average.
Where do Clothes dryer fans live in Germany?
Clothes dryer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,906), Bayern (reach 165,438), and Baden-Württemberg (reach 148,332). These three regions account for the largest share of the active audience.
What other brands do Clothes dryer fans also like?
Beyond Clothes dryer itself, the audience over-indexes on Aldi (2.3×), Food and drink (1.56×), Lidl (2.22×), and Harry Potter (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clothes dryer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.