Rascasse Audience Intelligence

Clothes dryer Audience in Germany

A data profile of the people who buy, follow and care about Clothes dryer in Germany — modelled from more than twelve digital signal sources. Clothes dryer has an estimated audience of 1,054,278 people in Germany.

#3043among Topic in Germany#411in Home & Garden

The average Clothes dryer fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Washing machine, Aldi, Food and drink, with strongest over-indexing on Washing machine (7.89× the country average).

Demographically, the Clothes dryer audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clothes dryer fan in Germany is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Washing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothes dryer profile in Germany.

Audience size
1.1M
in Germany
Gender
62.0%♀
38.0% male
Age
41.3
average years
Country rank
#6227
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothes dryer fans

62.0% are female, 38.0% are male, average age 41.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Clothes dryer audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age41.3
Estimated audience size1,054,278
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Clothes dryer audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3923%
40-4928%
50+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Clothes dryer audience comes from Germany.

Worldwide audience distribution share by country for Clothes dryer
CountryShare
United States16.3%
Italy7.0%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothes dryer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clothes dryer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.38×
02Thüringen~30K1.29×
03Sachsen~60K1.25×
04Mecklenburg-Vorpommern~20K1.24×
05Brandenburg~40K1.11×
06Baden-Württemberg~100K1.01×
07Niedersachsen~100K0.99×
08Bayern~200K0.95×
09Schleswig-Holstein~30K0.92×
10Saarland~10K0.92×
11Rheinland-Pfalz~50K0.91×
12Nordrhein-Westfalen~200K0.90×
13Hessen~70K0.88×
14Bremen~8K0.86×
15Hamburg~20K0.75×
16Berlin~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Clothes dryer, Germany
0.71×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothes dryer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothes dryer audience
#·InterestCategoryAffinity×
01Washing machineHome & Garden7.89×
02LaundryHome & Garden4.71×
03AldiShopping2.30×
04LidlShopping2.22×
05H&MShopping2.01×
06IKEAHome & Garden1.91×
07Harry PotterMovies & TV1.80×
08CuisineFood & Beverages1.74×
09Aida (musical)Music & Radio1.72×
10GardenHome & Garden1.68×
11FoodFood & Beverages1.62×
12BeveragesFood & Beverages1.57×
13Food and drinkFood & Beverages1.56×
14GermanyTravel & Leisure1.55×
15PetsPets & Animals1.55×
16EuropeTravel & Leisure1.54×
17Business and industryBusiness & Career1.51×
18Consumer electronicsTechnology & Electronics1.51×
19MoviesMovies & TV1.51×
20VehiclesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothes dryer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothes dryer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.70×
Pet OwnershipJOY1.69×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothes dryer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
ExtroversionTHRILL1.18×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clothes dryer have in Germany?

Clothes dryer has an estimated audience of 1,054,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clothes dryer fans?

62.0% of Clothes dryer fans are female, 38.0% are male, with an average age of 41.3 years.

03

Which brands do Clothes dryer fans like most?

Clothes dryer fans show strongest brand affinity for Washing machine (7.89×), Aldi (2.3×), and Food and drink (1.56×) over the country average.

04

Where do Clothes dryer fans live in Germany?

Clothes dryer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clothes dryer fans also like?

Beyond Clothes dryer itself, the audience over-indexes on Aldi (2.3×), Food and drink (1.56×), Lidl (2.22×), and Food (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Clothes dryer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clothes dryer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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