Laundry Audience in Germany
Laundry has an estimated audience of 3,640,076 people in Germany. 78.7% are female, 21.3% are male, average age 44.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hygiene, Online shopping, Deichmann, Gala, Ernsting's family.
The average Laundry fan in Germany is 44.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hygiene, Online shopping, Deichmann, with strongest over-indexing on Hygiene (2.99× the country average). Demographically, the Laundry audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Laundry fans
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 44.3 |
| Estimated audience size | 3,640,076 |
Audience persona
The typical Laundry fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hygiene.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 921,155 | 1.57× |
| Nordrhein-Westfalen | 724,470 | 0.91× |
| Baden-Württemberg | 546,236 | 1.1× |
| Berlin | 431,221 | 2.65× |
| Hessen | 396,792 | 1.43× |
| Niedersachsen | 230,238 | 0.65× |
| Rheinland-Pfalz | 168,475 | 0.92× |
| Sachsen | 137,486 | 0.77× |
| Hamburg | 102,889 | 1.25× |
| Schleswig-Holstein | 83,151 | 0.64× |
| Brandenburg | 79,301 | 0.7× |
| Thüringen | 59,005 | 0.64× |
| Sachsen-Anhalt | 57,903 | 0.61× |
| Mecklenburg-Vorpommern | 36,313 | 0.52× |
| Bremen | 30,303 | 0.97× |
| Saarland | 29,314 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hygiene | 2.99× | Beauty & Wellness |
| Online shopping | 1.51× | Shopping |
| Deichmann | 2.2× | Shopping |
| Gala | 1.97× | News |
| Ernsting's family | 2.96× | Shopping |
| Washing machine | 5.06× | Home & Garden |
| Europe | 1.51× | Travel & Leisure |
| Discount stores | 1.5× | Shopping |
| Rossmann | 1.84× | Shopping |
| Furniture | 1.55× | Home & Garden |
| Cosmetics | 1.51× | Beauty & Wellness |
| Hotels | 1.55× | Travel & Leisure |
| QVC | 2.22× | Movies & TV |
| Architecture | 1.53× | Business & Career |
| Tchibo | 1.98× | Shopping |
| Footwear | 1.55× | Fashion & Accessoires |
| Dogs | 1.54× | Pets & Animals |
| Chair | 1.88× | Home & Garden |
| Hosiery | 3.02× | Fashion & Accessoires |
| Laundry detergent | 4.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.97 |
| Design Affinity | PREMIUM | 1.61 |
| Pet Ownership | JOY | 1.5 |
| Family Orientation | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 4.7% |
| Germany | 4.3% |
See Laundry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Laundry have in Germany?
Laundry has an estimated audience of 3,640,076 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Laundry fans?
78.7% of Laundry fans are female, 21.3% are male, with an average age of 44.3 years.
Which brands do Laundry fans like most?
Laundry fans show strongest brand affinity for Hygiene (2.99×), Online shopping (1.51×), and Deichmann (2.2×) over the country average.
Where do Laundry fans live in Germany?
Laundry fans in Germany are most concentrated in Bayern (reach 921,155), Nordrhein-Westfalen (reach 724,470), and Baden-Württemberg (reach 546,236). These three regions account for the largest share of the active audience.
What other brands do Laundry fans also like?
Beyond Laundry itself, the audience over-indexes on Online shopping (1.51×), Deichmann (2.2×), Gala (1.97×), and Ernsting's family (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.