Laundry Audience in United States

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Laundry has an estimated audience of 18,969,982 people in United States. 69.3% are female, 30.7% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Washing machine, Laundry detergent, Hobby Lobby, Fruit, Parent.

The average Laundry fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Washing machine, Laundry detergent, Hobby Lobby, with strongest over-indexing on Washing machine (4.17× the country average). Demographically, the Laundry audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Laundry fans

Demographic split for Laundry audience in United States
MetricValue
Female69.3%
Male30.7%
Average age43.0
Estimated audience size18,969,982

Audience persona

The typical Laundry fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Washing machine.

Top regions in United States

Top regions ranked by reach for Laundry in United States
RegionReachAffinity
California3,531,3641.69×
New York2,102,2361.98×
Florida1,899,8151.48×
Texas1,770,7641.09×
New Jersey679,3181.41×
Illinois658,7681.04×
Pennsylvania555,2990.87×
Georgia541,3490.93×
Massachusetts540,8531.45×
North Carolina470,3970.82×
Ohio455,6590.78×
Washington444,7091.17×
Virginia425,8020.92×
Michigan383,1280.77×
Colorado353,9641.18×
Arizona345,7030.89×
Indiana311,9460.9×
Tennessee310,2740.82×
Maryland296,5210.91×
Nevada279,8931.53×
Oregon242,5471.12×
Missouri238,0110.78×
South Carolina229,0650.8×
Minnesota226,9910.84×
Wisconsin223,4770.78×
Oklahoma202,7940.96×
Louisiana201,5560.82×
Hawaii186,1532.28×
Connecticut185,6610.98×
Utah185,2931.09×
Kentucky175,4230.74×
Alabama158,6680.6×
Kansas132,3360.89×
Arkansas121,3110.78×
New Mexico121,2351.27×
Iowa112,4850.72×
Mississippi110,5870.71×
Nebraska72,1370.76×
Idaho71,0760.75×
Washington, District of Columbia69,1371.21×
Rhode Island66,3631.1×
Maine59,2580.87×
Montana55,4101.05×
New Hampshire54,2670.73×
West Virginia49,0350.56×
Alaska39,6230.98×
Delaware32,8810.63×
North Dakota32,5920.84×
Wyoming32,1641.14×
South Dakota32,1380.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laundry audience
BrandAffinityCategory
Washing machine4.17×Home & Garden
Laundry detergent4.96×Home & Garden
Hobby Lobby1.88×Home & Garden
Fruit1.85×Food & Beverages
Parent1.68×Kids & Family
Detergent3.75×Home & Garden
Macy's1.62×Shopping
Google Voice4.36×Technology & Electronics
Energy1.5×Home & Garden
Mammal1.53×Pets & Animals
Carpet cleaning3.83×Home & Garden
Weight loss (Fitness And wellness)1.74×Health
Housekeeping2.42×Travel & Leisure
Walt Disney World1.76×Travel & Leisure
Family Dollar2.51×Fashion & Accessoires
Nutrient1.55×Food & Beverages
Dust3.81×Home & Garden
Wife2.11×Kids & Family
Household1.63×Home & Garden
DuckDuckGo3.23×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laundry audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
SustainabilityBALANCE1.3
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.23
Convenience OrientationPREMIUM1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Laundry
CountryShare
United States22.6%
United Kingdom4.7%
Germany4.3%

See Laundry audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Laundry have in United States?

Laundry has an estimated audience of 18,969,982 people in United States, concentrated in California and New York.

What is the gender split and age of Laundry fans?

69.3% of Laundry fans are female, 30.7% are male, with an average age of 43.0 years.

Which brands do Laundry fans like most?

Laundry fans show strongest brand affinity for Washing machine (4.17×), Laundry detergent (4.96×), and Hobby Lobby (1.88×) over the country average.

Where do Laundry fans live in United States?

Laundry fans in United States are most concentrated in California (reach 3,531,364), New York (reach 2,102,236), and Florida (reach 1,899,815). These three regions account for the largest share of the active audience.

What other brands do Laundry fans also like?

Beyond Laundry itself, the audience over-indexes on Laundry detergent (4.96×), Hobby Lobby (1.88×), Fruit (1.85×), and Parent (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.