Rascasse Audience Intelligence

Laundry Audience in United States

A data profile of the people who buy, follow and care about Laundry in United States — modelled from more than twelve digital signal sources. Laundry has an estimated audience of 18,969,982 people in United States.

#1209among Topic in United States#135in Home & Garden

The average Laundry fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Washing machine, Laundry detergent, Hobby Lobby, with strongest over-indexing on Washing machine (4.17× the country average).

Demographically, the Laundry audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laundry fan in United States is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Washing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laundry profile in United States.

Audience size
19M
in United States
Gender
69.3%♀
30.7% male
Age
43.0
average years
Country rank
#1760
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laundry fans

69.3% are female, 30.7% are male, average age 43.0.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Laundry audience in United States
MetricValue
Female69.3%
Male30.7%
Average age43.0
Estimated audience size18,969,982
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Laundry audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Laundry audience comes from United States.

Worldwide audience distribution share by country for Laundry
CountryShare
United States22.6%
United Kingdom4.7%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laundry audience in United States is strongest.

Fig. 05

Top regions by affinity

Laundry fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.24×
02New York~2M1.82×
03California~3M1.53×
04Wyoming~40K1.43×
05Alaska~60K1.38×
06Nevada~200K1.34×
07Florida~1.5M1.33×
08Massachusetts~500K1.33×
09New Jersey~600K1.32×
10New Mexico~100K1.30×
11Montana~70K1.28×
12Rhode Island~70K1.16×
13Colorado~300K1.11×
14Oregon~200K1.11×
15Washington, District of Columbia~60K1.09×
16Washington~400K1.06×
17Utah~200K1.03×
18North Dakota~40K1.00×
19Texas~1.5M0.99×
20Illinois~600K0.98×
21Oklahoma~200K0.95×
22Arizona~400K0.93×
23Connecticut~200K0.93×
24Maine~60K0.91×
25South Dakota~40K0.91×
26Virginia~400K0.88×
27Indiana~300K0.88×
28Kansas~100K0.87×
29Pennsylvania~500K0.84×
30Maryland~300K0.84×
31Georgia~500K0.83×
32Minnesota~200K0.83×
33Wisconsin~200K0.82×
34Louisiana~200K0.81×
35South Carolina~200K0.80×
36Tennessee~300K0.79×
37Nebraska~70K0.79×
38Iowa~100K0.78×
39Arkansas~100K0.78×
40Idaho~70K0.78×
41New Hampshire~60K0.78×
42North Carolina~400K0.77×
43Missouri~200K0.77×
44Kentucky~200K0.76×
45Mississippi~100K0.76×
46Ohio~400K0.75×
47Michigan~400K0.73×
48Alabama~200K0.68×
49Delaware~30K0.65×
50West Virginia~60K0.63×
Fig. 06

Affinity by region

Affinity by region — Laundry, United States
0.63×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laundry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laundry audience
#·InterestCategoryAffinity×
01Laundry detergentHome & Garden4.96×
02Google VoiceTechnology & Electronics4.36×
03Washing machineHome & Garden4.17×
04Carpet cleaningHome & Garden3.83×
05DustHome & Garden3.81×
06DetergentHome & Garden3.75×
07DuckDuckGoInternet & Social Media3.23×
08Family DollarFashion & Accessoires2.51×
09HousekeepingTravel & Leisure2.42×
10WifeKids & Family2.11×
11Hobby LobbyHome & Garden1.88×
12FruitFood & Beverages1.85×
13MenardsHome & Garden1.78×
14Walt Disney WorldTravel & Leisure1.76×
15Weight loss (Fitness And wellness)Health1.74×
16ParentKids & Family1.68×
17Macy'sShopping1.62×
18NutrientFood & Beverages1.55×
19MammalPets & Animals1.53×
20EnergyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laundry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laundry audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.84×
Design AffinityPREMIUM1.37×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laundry audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laundry have in United States?

Laundry has an estimated audience of 18,969,982 people in United States, concentrated in California and New York.

02

What is the gender split and age of Laundry fans?

69.3% of Laundry fans are female, 30.7% are male, with an average age of 43.0 years.

03

Which brands do Laundry fans like most?

Laundry fans show strongest brand affinity for Washing machine (4.17×), Laundry detergent (4.96×), and Hobby Lobby (1.88×) over the country average.

04

Where do Laundry fans live in United States?

Laundry fans in United States are most concentrated in California (reach ~3M), New York (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Laundry fans also like?

Beyond Laundry itself, the audience over-indexes on Laundry detergent (4.96×), Hobby Lobby (1.88×), Fruit (1.85×), and Parent (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Laundry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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