Rascasse Audience Intelligence

DuckDuckGo Audience in United States

A data profile of the people who buy, follow and care about DuckDuckGo in United States — modelled from more than twelve digital signal sources. DuckDuckGo has an estimated audience of 12,195,644 people in United States.

#2among Search engine in United States#74among Website / Newspaper / Magazine in United States#46in Internet & Social Media

The average DuckDuckGo fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dailymotion, UNiDAYS, Samarinda, with strongest over-indexing on Dailymotion (14.33× the country average).

Demographically, the DuckDuckGo audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DuckDuckGo fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Dailymotion.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DuckDuckGo profile in United States.

Audience size
12.2M
in United States
Gender
42.7%♀
57.3% male
Age
44.8
average years
Country rank
#2922
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DuckDuckGo

42.7% are female, 57.3% are male, average age 44.8.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for DuckDuckGo audience in United States
MetricValue
Female42.7%
Male57.3%
Average age44.8
Estimated audience size12,195,644
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the DuckDuckGo audience in United States
Age bracketShare%
16-1915%
20-2911%
30-3914%
40-4921%
50+39%
Fig. 04

Worldwide distribution

35.2%

of the worldwide DuckDuckGo audience comes from United States.

Worldwide audience distribution share by country for DuckDuckGo
CountryShare
United States35.2%
United Kingdom5.5%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DuckDuckGo audience in United States is strongest.

Fig. 05

Top regions by affinity

DuckDuckGo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.65×
02Washington~300K1.36×
03Oregon~200K1.27×
04Florida~1M1.22×
05California~1.5M1.20×
06New Hampshire~60K1.17×
07Colorado~200K1.10×
08Michigan~300K1.09×
09Missouri~200K1.08×
10Idaho~60K1.08×
11Tennessee~300K1.07×
12Montana~40K1.07×
13Pennsylvania~400K1.06×
14Arizona~300K1.06×
15Wisconsin~200K1.05×
16Nevada~100K1.05×
17Oklahoma~100K1.04×
18Minnesota~200K1.03×
19Connecticut~100K1.03×
20New Mexico~60K1.03×
21Massachusetts~200K1.01×
22West Virginia~60K1.01×
23Illinois~400K1.00×
24Ohio~400K0.99×
25Virginia~300K0.98×
26Maine~40K0.98×
27Georgia~400K0.97×
28Iowa~100K0.97×
29Alabama~200K0.96×
30Arkansas~90K0.96×
31New Jersey~300K0.95×
32Kansas~90K0.95×
33Nebraska~60K0.95×
34South Dakota~30K0.95×
35Alaska~20K0.95×
36Indiana~200K0.94×
37Hawaii~50K0.94×
38Vermont~20K0.93×
39North Carolina~300K0.91×
40North Dakota~20K0.91×
41New York~600K0.90×
42Kentucky~100K0.90×
43Texas~900K0.89×
44South Carolina~200K0.88×
45Utah~90K0.84×
46Louisiana~100K0.83×
47Mississippi~80K0.83×
48Maryland~200K0.82×
49Delaware~30K0.80×
50Rhode Island~30K0.77×
Fig. 06

Affinity by region

Affinity by region — DuckDuckGo, United States
0.77×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DuckDuckGo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DuckDuckGo audience
#·InterestCategoryAffinity×
01PR NewsBusiness & Career71.89×
02SamarindaTravel & Leisure60.27×
03RiauTravel & Leisure58.11×
04techPowerUp!Technology & Electronics52.43×
05WistiaTechnology & Electronics45.55×
06Consumer Electronics AssociationTechnology & Electronics45.43×
07UNiDAYSBusiness & Career43.77×
08Philips TVTechnology & Electronics43.09×
09MozillaInternet & Social Media41.35×
10LG TVTechnology & Electronics41.19×
11LibreOfficeTechnology & Electronics32.70×
12Riddick (film)Movies & TV28.25×
13RingCentralTechnology & Electronics21.97×
14MacRumorsTechnology & Electronics21.81×
15Clube Atlético MineiroSports21.66×
16DailymotionMovies & TV14.33×
17FirefoxInternet & Social Media12.42×
18Open-source softwareTechnology & Electronics9.96×
19HoneyBaked HamFood & Beverages9.53×
20The UPS StoreShopping3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DuckDuckGo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DuckDuckGo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Early Adopter MentalityPOWER1.55×
TravellingTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DuckDuckGo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Convenience OrientationPREMIUM0.87×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DuckDuckGo have in United States?

DuckDuckGo has an estimated audience of 12,195,644 people in United States, concentrated in California and Florida.

02

What is the gender split and age of DuckDuckGo fans?

42.7% of DuckDuckGo fans are female, 57.3% are male, with an average age of 44.8 years.

03

Which brands do DuckDuckGo fans like most?

DuckDuckGo fans show strongest brand affinity for Dailymotion (14.33×), UNiDAYS (43.77×), and Samarinda (60.27×) over the country average.

04

Where do DuckDuckGo fans live in United States?

DuckDuckGo fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do DuckDuckGo fans also like?

Beyond DuckDuckGo itself, the audience over-indexes on UNiDAYS (43.77×), Samarinda (60.27×), LG TV (41.19×), and MacRumors (21.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in United States

See DuckDuckGo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DuckDuckGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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