DuckDuckGo Audience in United States

DuckDuckGo logo

DuckDuckGo has an estimated audience of 11,900,951 people in United States. 42.7% are female, 57.3% are male, average age 44.8. Top regions: California, Florida, Texas. Top brand affinities: Dailymotion, UNiDAYS, Samarinda, LG TV, MacRumors.

The average DuckDuckGo fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dailymotion, UNiDAYS, Samarinda, with strongest over-indexing on Dailymotion (14.33× the country average). Demographically, the DuckDuckGo audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of DuckDuckGo fans

Demographic split for DuckDuckGo audience in United States
MetricValue
Female42.7%
Male57.3%
Average age44.8
Estimated audience size11,900,951

Audience persona

The typical DuckDuckGo fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Dailymotion.

Top regions in United States

Top regions ranked by reach for DuckDuckGo in United States
RegionReachAffinity
California1,788,9301.37×
Florida1,125,6771.4×
Texas938,9880.92×
New York602,4730.91×
Pennsylvania412,8611.03×
Illinois408,1331.03×
Georgia355,2020.97×
Ohio350,3960.96×
Washington347,6361.46×
Michigan337,3961.08×
North Carolina335,0700.94×
New Jersey303,8581×
Virginia289,9701×
Tennessee280,3521.17×
Arizona264,3551.09×
Massachusetts243,5021.04×
Colorado221,4811.18×
Missouri208,0291.08×
Indiana207,4830.95×
Wisconsin186,9031.04×
Oregon177,3691.3×
Minnesota169,9891×
Maryland163,4120.8×
South Carolina158,0500.88×
Alabama156,1000.94×
Oklahoma136,3931.03×
Kentucky131,9180.88×
Nevada129,3641.12×
Louisiana120,1120.78×
Connecticut117,0100.98×
Utah93,2980.88×
Arkansas90,0640.92×
Kansas89,8010.96×
Iowa88,1730.9×
Washington, District of Columbia69,9251.95×
Mississippi69,1690.71×
Idaho63,2551.06×
New Mexico54,9790.92×
New Hampshire53,6111.14×
Nebraska53,3000.89×
West Virginia49,1190.89×
Hawaii46,2690.9×
Maine40,3820.95×
Montana32,5510.99×
Rhode Island26,5220.7×
Delaware22,9700.7×
South Dakota22,2570.81×
North Dakota20,9230.86×
Alaska20,4340.8×
Vermont17,4550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DuckDuckGo audience
BrandAffinityCategory
Dailymotion14.33×Movies & TV
UNiDAYS43.77×Business & Career
Samarinda60.27×Travel & Leisure
LG TV41.19×Technology & Electronics
MacRumors21.81×Technology & Electronics
Mozilla41.35×Internet & Social Media
techPowerUp!52.43×Technology & Electronics
PR News71.89×Business & Career
The UPS Store3.85×Shopping
RingCentral21.97×Technology & Electronics
Wistia45.55×Technology & Electronics
LibreOffice32.7×Technology & Electronics
Firefox12.42×Internet & Social Media
Riau58.11×Travel & Leisure
Philips TV43.09×Technology & Electronics
HoneyBaked Ham9.53×Food & Beverages
Open-source software9.96×Technology & Electronics
Botafogo de Futebol e Regatas24.42×Sports
Fox Rent A Car26.75×Cars & Mobility
Consumer Electronics Association45.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DuckDuckGo audience
TraitClusterScore
PatriotismCONSERVATISM3.54
IndividualismJOY2.25
Need for SecurityCONSERVATISM2.24
SustainabilityBALANCE1.96
Family OrientationCONSERVATISM1.76
Early Adopter MentalityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for DuckDuckGo
CountryShare
United States35.4%
China5.5%
United Kingdom5.3%

See DuckDuckGo audiences in other countries

More Search engine audiences in United States

Frequently asked questions

How many fans does DuckDuckGo have in United States?

DuckDuckGo has an estimated audience of 11,900,951 people in United States, concentrated in California and Florida.

What is the gender split and age of DuckDuckGo fans?

42.7% of DuckDuckGo fans are female, 57.3% are male, with an average age of 44.8 years.

Which brands do DuckDuckGo fans like most?

DuckDuckGo fans show strongest brand affinity for Dailymotion (14.33×), UNiDAYS (43.77×), and Samarinda (60.27×) over the country average.

Where do DuckDuckGo fans live in United States?

DuckDuckGo fans in United States are most concentrated in California (reach 1,788,930), Florida (reach 1,125,677), and Texas (reach 938,988). These three regions account for the largest share of the active audience.

What other brands do DuckDuckGo fans also like?

Beyond DuckDuckGo itself, the audience over-indexes on UNiDAYS (43.77×), Samarinda (60.27×), LG TV (41.19×), and MacRumors (21.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DuckDuckGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.