Samarinda Audience in United States

Samarinda has an estimated audience of 303,977 people in United States. 53.7% are female, 46.3% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: DuckDuckGo, DFB-Pokal, Orient Watch, FC Bayern Munich, JBL.

The average Samarinda fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DuckDuckGo, DFB-Pokal, Orient Watch, with strongest over-indexing on DuckDuckGo (28.37× the country average). Demographically, the Samarinda audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Samarinda fans

Demographic split for Samarinda audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.8
Estimated audience size303,977

Audience persona

The typical Samarinda fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for DuckDuckGo.

Top regions in United States

Top regions ranked by reach for Samarinda in United States
RegionReachAffinity
California19,4720.58×
Texas7,4220.28×
New York6,7580.4×
Florida5,5550.27×
Washington3,2890.54×
Illinois3,1280.31×
Mississippi3,1001.24×
Virginia2,8980.39×
Georgia2,6660.28×
Alabama2,6140.62×
Pennsylvania2,5410.25×
Louisiana2,5270.64×
Arkansas2,5251.01×
Oklahoma2,4690.73×
Kentucky2,4300.64×
West Virginia2,3461.66×
Alaska2,3413.6×
Michigan2,3310.29×
New Jersey2,2710.29×
Tennessee2,2410.37×
South Carolina2,2250.49×
Massachusetts2,1970.37×
North Carolina2,1840.24×
Indiana2,1680.39×
Kansas2,1670.9×
Idaho2,1671.42×
Missouri2,0990.43×
Hawaii2,0701.58×
Iowa2,0570.82×
Montana2,0412.42×
Nevada2,0330.69×
Ohio2,0070.21×
Wisconsin1,9880.43×
North Dakota1,9623.14×
New Hampshire1,9331.61×
Arizona1,9140.31×
Wyoming1,8984.21×
Nebraska1,8931.24×
Connecticut1,8900.62×
New Mexico1,8831.24×
Rhode Island1,8671.93×
Maine1,8661.71×
Oregon1,8530.53×
Utah1,8420.68×
Vermont1,8363.44×
Maryland1,8210.35×
Minnesota1,7760.41×
Colorado1,7110.36×
Delaware1,6721.99×
Washington, District of Columbia1,3081.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samarinda audience
BrandAffinityCategory
DuckDuckGo28.37×Internet & Social Media
DFB-Pokal166.43×Sports
Orient Watch84.25×Fashion & Accessoires
FC Bayern Munich9.84×Sports
JBL18.76×Technology & Electronics
Stitch!11.58×Movies & TV
Tropic Thunder20×Movies & TV
Planet Fitness4.17×Sports
Google Maps4.09×Internet & Social Media
Borussia Dortmund20×Sports
Beetlejuice4.89×Movies & TV
Chromebook20.42×Technology & Electronics
Manchester City F.C.9.29×Sports
Luxury Travel12.4×Travel & Leisure
The Wizard of Oz20×Movies & TV
Alexandra Daddario8.37×Movies & TV
FIFA Club World Cup14.41×Sports
Home Alone8.99×Movies & TV
USB flash drive16.83×Technology & Electronics
Tape measure22.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samarinda audience
TraitClusterScore
Luxury OrientationPREMIUM4.78
PatriotismCONSERVATISM1.95
Quality AwarenessPREMIUM1.66
Design AffinityPREMIUM1.61
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Samarinda
CountryShare
Indonesia52.2%
United States17.6%
Japan6.6%

See Samarinda audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Samarinda have in United States?

Samarinda has an estimated audience of 303,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Samarinda fans?

53.7% of Samarinda fans are female, 46.3% are male, with an average age of 36.8 years.

Which brands do Samarinda fans like most?

Samarinda fans show strongest brand affinity for DuckDuckGo (28.37×), DFB-Pokal (166.43×), and Orient Watch (84.25×) over the country average.

Where do Samarinda fans live in United States?

Samarinda fans in United States are most concentrated in California (reach 19,472), Texas (reach 7,422), and New York (reach 6,758). These three regions account for the largest share of the active audience.

What other brands do Samarinda fans also like?

Beyond Samarinda itself, the audience over-indexes on DFB-Pokal (166.43×), Orient Watch (84.25×), FC Bayern Munich (9.84×), and JBL (18.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samarinda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.