Samarinda Audience in United States

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Samarinda has an estimated audience of 303,977 people in United States. 53.7% are female, 46.3% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Urban horticulture, Corona (band), Stamp collecting, Home staging.

The average Samarinda fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Urban horticulture, Corona (band), with strongest over-indexing on Lulu 黃路梓茵 (16.95× the country average). Demographically, the Samarinda audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Samarinda fans

Demographic split for Samarinda audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.8
Estimated audience size303,977

Audience persona

The typical Samarinda fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Samarinda in United States
RegionReachAffinity
California19,4720.58×
Texas7,4220.28×
New York6,7580.4×
Florida5,5550.27×
Washington3,2890.54×
Illinois3,1280.31×
Mississippi3,1001.24×
Virginia2,8980.39×
Georgia2,6660.28×
Alabama2,6140.62×
Pennsylvania2,5410.25×
Louisiana2,5270.64×
Arkansas2,5251.01×
Oklahoma2,4690.73×
Kentucky2,4300.64×
West Virginia2,3461.66×
Alaska2,3413.6×
Michigan2,3310.29×
New Jersey2,2710.29×
Tennessee2,2410.37×
South Carolina2,2250.49×
Massachusetts2,1970.37×
North Carolina2,1840.24×
Indiana2,1680.39×
Kansas2,1670.9×
Idaho2,1671.42×
Missouri2,0990.43×
Hawaii2,0701.58×
Iowa2,0570.82×
Montana2,0412.42×
Nevada2,0330.69×
Ohio2,0070.21×
Wisconsin1,9880.43×
North Dakota1,9623.14×
New Hampshire1,9331.61×
Arizona1,9140.31×
Wyoming1,8984.21×
Nebraska1,8931.24×
Connecticut1,8900.62×
New Mexico1,8831.24×
Rhode Island1,8671.93×
Maine1,8661.71×
Oregon1,8530.53×
Utah1,8420.68×
Vermont1,8363.44×
Maryland1,8210.35×
Minnesota1,7760.41×
Colorado1,7110.36×
Delaware1,6721.99×
Washington, District of Columbia1,3081.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samarinda audience
BrandAffinityCategory
Lulu 黃路梓茵16.95×Movies & TV
Urban horticulture13.8×Home & Garden
Corona (band)16.49×Music & Radio
Stamp collecting6.35×Home & Garden
Home staging6.69×Home & Garden
University of Rochester20×Business & Career
Square foot gardening20×Home & Garden
XE.com22.85×Business & Career
JDSU3.44×Business & Career
Home equity2.14×Home & Garden
Nebraska Cornhuskers football3.16×Sports
Kona Grill9.11×Food & Beverages
Vocal harmony3.41×Music & Radio
La Jolla6.93×Travel & Leisure
Guillermo Francella26.63×Movies & TV
Box lacrosse6.07×Sports
Jingoism1.51×Politics & Society
Enrique Hernández (baseball)9.84×Sports
Grinch2.66×Movies & TV
Historic site2.69×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samarinda audience
TraitClusterScore
Luxury OrientationPREMIUM4.78
PatriotismCONSERVATISM1.95
Quality AwarenessPREMIUM1.66
Design AffinityPREMIUM1.61
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Samarinda
CountryShare
Indonesia52.2%
United States17.6%
Japan6.6%

See Samarinda audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Samarinda have in United States?

Samarinda has an estimated audience of 303,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Samarinda fans?

53.7% of Samarinda fans are female, 46.3% are male, with an average age of 36.8 years.

Which brands do Samarinda fans like most?

Samarinda fans show strongest brand affinity for Lulu 黃路梓茵 (16.95×), Urban horticulture (13.8×), and Corona (band) (16.49×) over the country average.

Where do Samarinda fans live in United States?

Samarinda fans in United States are most concentrated in California (reach 19,472), Texas (reach 7,422), and New York (reach 6,758). These three regions account for the largest share of the active audience.

What other brands do Samarinda fans also like?

Beyond Samarinda itself, the audience over-indexes on Urban horticulture (13.8×), Corona (band) (16.49×), Stamp collecting (6.35×), and Home staging (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samarinda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.