Rascasse Audience Intelligence

Samarinda Audience in United States

A data profile of the people who buy, follow and care about Samarinda in United States — modelled from more than twelve digital signal sources. Samarinda has an estimated audience of 303,977 people in United States.

#5701among POI in United States#4013in Travel & Leisure

The average Samarinda fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DuckDuckGo, Google Maps, Stitch!, with strongest over-indexing on DuckDuckGo (60.27× the country average).

Demographically, the Samarinda audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samarinda fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for DuckDuckGo.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samarinda profile in United States.

Audience size
304K
in United States
Gender
53.7%♀
46.3% male
Age
36.8
average years
Country rank
#48043
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samarinda fans

53.7% are female, 46.3% are male, average age 36.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Samarinda audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.8
Estimated audience size303,977
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Samarinda audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Samarinda audience comes from United States.

Worldwide audience distribution share by country for Samarinda
CountryShare
Indonesia52.2%
United States17.6%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samarinda audience in United States is strongest.

Fig. 05

Top regions by affinity

Samarinda fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.48×
02Vermont<1K1.36×
03Montana~1K1.25×
04North Dakota<1K1.25×
05Maine~1K1.14×
06Rhode Island~1K1.14×
07Hawaii~1K1.13×
08Washington, District of Columbia~1K1.12×
09Delaware<1K1.12×
10New Hampshire~1K1.11×
11Idaho~2K1.09×
12West Virginia~2K1.08×
13New Mexico~2K1.04×
14Nebraska~2K1.04×
15Arkansas~3K1.02×
16Mississippi~3K1.02×
17South Dakota<1K1.00×
18Iowa~2K0.99×
19Kansas~2K0.99×
20Louisiana~4K0.95×
21Oklahoma~3K0.95×
22Nevada~3K0.95×
23Utah~3K0.95×
24Kentucky~4K0.94×
25Connecticut~3K0.94×
26Alabama~4K0.93×
27Oregon~3K0.93×
28Maryland~5K0.92×
29South Carolina~4K0.91×
30Missouri~4K0.90×
31Wisconsin~4K0.90×
32Tennessee~5K0.89×
33Indiana~5K0.89×
34Minnesota~4K0.89×
35Colorado~4K0.88×
36Arizona~5K0.87×
37Washington~5K0.87×
38Massachusetts~5K0.87×
39Ohio~8K0.85×
40Michigan~7K0.85×
41Georgia~8K0.84×
42North Carolina~8K0.84×
43New Jersey~7K0.84×
44Virginia~6K0.84×
45Pennsylvania~8K0.82×
46Illinois~8K0.80×
47Florida~10K0.73×
48New York~10K0.73×
49California~20K0.72×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Samarinda, United States
0.68×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samarinda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samarinda audience
#·InterestCategoryAffinity×
01Riyad MahrezSports69.11×
02DuckDuckGoInternet & Social Media60.27×
03Orient WatchFashion & Accessoires56.83×
04Tape measureHome & Garden36.00×
05Humphrey BogartMovies & TV20.58×
06Tropic ThunderMovies & TV20.00×
07Christian PulisicSports20.00×
08Borussia DortmundSports20.00×
09The Wizard of OzMovies & TV20.00×
10ClassPassSports18.67×
11ChromebookTechnology & Electronics17.45×
12Stitch!Movies & TV16.01×
13Home AloneMovies & TV15.48×
14FIFA Club World CupSports15.06×
15Alexandra DaddarioMovies & TV10.65×
16Manchester City F.C.Sports7.57×
17Google MapsInternet & Social Media7.43×
18SheetzCars & Mobility6.60×
19Sustainable energyHome & Garden5.97×
20Wawa Inc.Shopping5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samarinda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samarinda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Luxury OrientationPREMIUM2.34×
SustainabilityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samarinda audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.85×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samarinda have in United States?

Samarinda has an estimated audience of 303,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Samarinda fans?

53.7% of Samarinda fans are female, 46.3% are male, with an average age of 36.8 years.

03

Which brands do Samarinda fans like most?

Samarinda fans show strongest brand affinity for DuckDuckGo (60.27×), Google Maps (7.43×), and Stitch! (16.01×) over the country average.

04

Where do Samarinda fans live in United States?

Samarinda fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Samarinda fans also like?

Beyond Samarinda itself, the audience over-indexes on Google Maps (7.43×), Stitch! (16.01×), Home Alone (15.48×), and Orient Watch (56.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Samarinda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samarinda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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