Tape measure Audience in United States

Tape measure logo

Tape measure has an estimated audience of 983,598 people in United States. 51.9% are female, 48.1% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: Numéro, catrice, Surveying, Photo (French magazine), True&Co.

The average Tape measure fan in United States is 44.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Numéro, catrice, Surveying, with strongest over-indexing on Numéro (160.12× the country average). Demographically, the Tape measure audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tape measure fans

Demographic split for Tape measure audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.6
Estimated audience size983,598

Audience persona

The typical Tape measure fan in United States is balanced, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Numéro.

Top regions in United States

Top regions ranked by reach for Tape measure in United States
RegionReachAffinity
Texas102,0381.21×
California98,7760.91×
Florida55,9460.84×
New York41,4650.75×
Georgia34,0851.12×
Illinois32,6161×
Pennsylvania31,4050.95×
North Carolina31,0301.05×
Ohio30,9051.02×
Michigan23,4160.91×
Tennessee22,2321.13×
Indiana21,4441.19×
Alabama19,6481.43×
Virginia19,6180.82×
Arizona19,3740.96×
Missouri18,4341.16×
New Jersey17,2450.69×
Washington16,8770.86×
Louisiana16,7851.32×
South Carolina16,0471.08×
Kentucky14,9641.21×
Massachusetts14,9330.77×
Wisconsin14,9041.01×
Oklahoma14,7831.35×
Colorado13,8050.89×
Minnesota13,5690.96×
Maryland11,9400.71×
Arkansas10,7971.33×
Oregon10,7770.96×
Mississippi10,0631.24×
Utah9,7681.11×
Kansas9,6381.24×
Iowa9,5021.17×
Nevada8,3480.88×
Connecticut7,5330.76×
Nebraska5,8071.18×
West Virginia5,4511.19×
Idaho5,3551.09×
New Mexico5,0681.03×
Hawaii4,4961.06×
Maine2,8450.81×
New Hampshire2,8000.72×
Montana2,7060.99×
North Dakota2,6621.32×
South Dakota2,5791.13×
Rhode Island2,1930.7×
Delaware1,8400.68×
Washington, District of Columbia1,7930.61×
Alaska1,7560.83×
Wyoming1,4831.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tape measure audience
BrandAffinityCategory
Numéro160.12×News
catrice108.9×Beauty & Wellness
Surveying19.48×Business & Career
Photo (French magazine)14.35×Fashion & Accessoires
True&Co46.24×Fashion & Accessoires
Yangon Region91.58×Travel & Leisure
Keychain7.41×Technology & Electronics
South Kalimantan45.59×Travel & Leisure
Samarinda36×Travel & Leisure
CTBC Bank73.87×Business & Career
Socket wrench19.9×Home & Garden
De Mol45.14×Movies & TV
Deal or No Deal (U.S. game show)177.48×Movies & TV
East Kalimantan31.68×Travel & Leisure
Sewing3.14×Home & Garden
Google Photos4.26×Technology & Electronics
Staples (Canada)2.19×Business & Career
Metalworking2.63×Home & Garden
Stitch!4.34×Movies & TV
Circular saw8.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tape measure audience
TraitClusterScore
DIY MentalityTHRILL1.55
ExtroversionTHRILL1.33
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.24
Quality AwarenessPREMIUM1.19
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Tape measure
CountryShare
United States20.6%
China10.5%
Philippines4.7%

See Tape measure audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tape measure have in United States?

Tape measure has an estimated audience of 983,598 people in United States, concentrated in Texas and California.

What is the gender split and age of Tape measure fans?

51.9% of Tape measure fans are female, 48.1% are male, with an average age of 44.6 years.

Which brands do Tape measure fans like most?

Tape measure fans show strongest brand affinity for Numéro (160.12×), catrice (108.9×), and Surveying (19.48×) over the country average.

Where do Tape measure fans live in United States?

Tape measure fans in United States are most concentrated in Texas (reach 102,038), California (reach 98,776), and Florida (reach 55,946). These three regions account for the largest share of the active audience.

What other brands do Tape measure fans also like?

Beyond Tape measure itself, the audience over-indexes on catrice (108.9×), Surveying (19.48×), Photo (French magazine) (14.35×), and True&Co (46.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tape measure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.