Rascasse Audience Intelligence

Tape measure Audience in United States

A data profile of the people who buy, follow and care about Tape measure in United States — modelled from more than twelve digital signal sources. Tape measure has an estimated audience of 983,598 people in United States.

#8723among Topic in United States#1117in Home & Garden

The average Tape measure fan in United States is 44.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Numéro, catrice, Surveying, with strongest over-indexing on Numéro (160.12× the country average).

Demographically, the Tape measure audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Creativity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tape measure fan in United States is balanced, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Numéro.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tape measure profile in United States.

Audience size
984K
in United States
Gender
51.9%♀
48.1% male
Age
44.6
average years
Country rank
#23939
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tape measure fans

51.9% are female, 48.1% are male, average age 44.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Tape measure audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.6
Estimated audience size983,598
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Tape measure audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Tape measure audience comes from United States.

Worldwide audience distribution share by country for Tape measure
CountryShare
United States20.4%
China10.4%
Philippines4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tape measure audience in United States is strongest.

Fig. 05

Top regions by affinity

Tape measure fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.44×
02Louisiana~20K1.34×
03Oklahoma~10K1.33×
04Arkansas~10K1.32×
05North Dakota~3K1.31×
06Mississippi~10K1.24×
07West Virginia~6K1.23×
08Kansas~9K1.21×
09South Dakota~3K1.21×
10Kentucky~10K1.20×
11Nebraska~6K1.20×
12Texas~100K1.16×
13Indiana~20K1.15×
14Missouri~20K1.13×
15Iowa~9K1.13×
16Tennessee~20K1.11×
17Wyoming~2K1.10×
18Idaho~5K1.09×
19Georgia~30K1.08×
20New Mexico~5K1.08×
21Hawaii~5K1.07×
22South Carolina~20K1.04×
23Utah~9K1.04×
24North Carolina~30K1.03×
25Wisconsin~20K1.03×
26Montana~3K1.03×
27Ohio~30K0.98×
28Arizona~20K0.95×
29Alaska~2K0.95×
30Illinois~30K0.94×
31Minnesota~10K0.94×
32Pennsylvania~30K0.93×
33Oregon~10K0.92×
34Michigan~20K0.90×
35California~90K0.87×
36Colorado~10K0.87×
37Nevada~8K0.86×
38Maine~3K0.86×
39Washington~20K0.84×
40Florida~50K0.82×
41Virginia~20K0.82×
42Connecticut~8K0.79×
43New Hampshire~3K0.76×
44Rhode Island~2K0.76×
45Delaware~2K0.76×
46New York~40K0.74×
47Massachusetts~10K0.73×
48Maryland~10K0.72×
49Washington, District of Columbia~2K0.67×
50New Jersey~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Tape measure, United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tape measure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tape measure audience
#·InterestCategoryAffinity×
01Deal or No Deal (U.S. game show)Movies & TV177.48×
02NuméroNews160.12×
03catriceBeauty & Wellness108.90×
04Yangon RegionTravel & Leisure91.58×
05CTBC BankBusiness & Career73.87×
06True&CoFashion & Accessoires46.24×
07South KalimantanTravel & Leisure45.59×
08De MolMovies & TV45.14×
09SamarindaTravel & Leisure36.00×
10East KalimantanTravel & Leisure31.68×
11Socket wrenchHome & Garden19.90×
12SurveyingBusiness & Career19.48×
13Stil in BerlinFashion & Accessoires14.51×
14Photo (French magazine)Fashion & Accessoires14.35×
15Circular sawHome & Garden8.66×
16KeychainTechnology & Electronics7.41×
17Google PhotosTechnology & Electronics4.26×
18SewingHome & Garden3.14×
19MetalworkingHome & Garden2.63×
20Staples (Canada)Business & Career2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tape measure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tape measure audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.31×
Convenience OrientationPREMIUM1.31×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tape measure audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.94×
Pet OwnershipJOY0.94×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tape measure have in United States?

Tape measure has an estimated audience of 983,598 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tape measure fans?

51.9% of Tape measure fans are female, 48.1% are male, with an average age of 44.6 years.

03

Which brands do Tape measure fans like most?

Tape measure fans show strongest brand affinity for Numéro (160.12×), catrice (108.9×), and Surveying (19.48×) over the country average.

04

Where do Tape measure fans live in United States?

Tape measure fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tape measure fans also like?

Beyond Tape measure itself, the audience over-indexes on catrice (108.9×), Surveying (19.48×), Photo (French magazine) (14.35×), and True&Co (46.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Tape measure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tape measure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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