Rascasse Audience Intelligence

Surveying Audience in United States

A data profile of the people who buy, follow and care about Surveying in United States — modelled from more than twelve digital signal sources. Surveying has an estimated audience of 2,919,911 people in United States.

#252among Field of study in United States#5182among Topic in United States#871in Business & Career

The average Surveying fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tape measure, Keychain, Planet Fitness, with strongest over-indexing on Tape measure (19.48× the country average).

Demographically, the Surveying audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surveying fan in United States is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Tape measure.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surveying profile in United States.

Audience size
2.9M
in United States
Gender
49.7%♀
50.3% male
Age
45.4
average years
Country rank
#10528
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surveying fans

49.7% are female, 50.3% are male, average age 45.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Surveying audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.4
Estimated audience size2,919,911
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Surveying audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Surveying audience comes from United States.

Worldwide audience distribution share by country for Surveying
CountryShare
United States24.2%
United Kingdom9.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surveying audience in United States is strongest.

Fig. 05

Top regions by affinity

Surveying fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.56×
02West Virginia~20K1.42×
03Maine~10K1.35×
04North Carolina~100K1.29×
05New Mexico~20K1.29×
06Iowa~30K1.25×
07South Carolina~50K1.24×
08Tennessee~70K1.15×
09Idaho~20K1.15×
10Arkansas~30K1.14×
11Indiana~60K1.11×
12Mississippi~30K1.10×
13Louisiana~40K1.09×
14Florida~200K1.08×
15Alabama~40K1.08×
16Virginia~80K1.07×
17Vermont~5K1.06×
18Texas~300K1.05×
19Alaska~7K1.05×
20Georgia~90K1.04×
21Pennsylvania~100K1.02×
22Missouri~50K1.02×
23Oregon~30K1.01×
24New Hampshire~10K1.01×
25Montana~8K0.99×
26Washington~60K0.97×
27Ohio~90K0.95×
28Colorado~40K0.95×
29Kentucky~30K0.95×
30Oklahoma~30K0.95×
31South Dakota~6K0.95×
32Maryland~50K0.92×
33New Jersey~70K0.91×
34Utah~20K0.91×
35California~300K0.90×
36Minnesota~40K0.89×
37North Dakota~5K0.89×
38Wisconsin~40K0.88×
39Kansas~20K0.88×
40Michigan~70K0.87×
41Connecticut~30K0.87×
42Hawaii~10K0.87×
43Delaware~7K0.85×
44Rhode Island~8K0.84×
45Massachusetts~50K0.83×
46Nebraska~10K0.83×
47Arizona~50K0.78×
48New York~100K0.75×
49Nevada~20K0.71×
50Illinois~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Surveying, United States
0.67×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surveying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surveying audience
#·InterestCategoryAffinity×
01Tape measureHome & Garden19.48×
02KeychainTechnology & Electronics5.16×
03Twilight (series)Movies & TV4.00×
04Mineral waterFood & Beverages3.38×
05Non-alcoholic beverageFood & Beverages3.30×
06Web serverTechnology & Electronics2.92×
07Rail transportTravel & Leisure2.80×
08Microwave ovenHome & Garden2.76×
09Sustainable energyHome & Garden2.54×
10Renewable energyBusiness & Career2.51×
11Hardware storeHome & Garden2.49×
12Real propertyHome & Garden2.39×
13Charitable organizationPolitics & Society1.98×
14GeneticsKids & Family1.91×
15United Parcel ServiceBusiness & Career1.89×
16Planet FitnessSports1.83×
17AuctionShopping1.83×
18Veterinary medicineBusiness & Career1.80×
19Nonprofit organizationPolitics & Society1.63×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surveying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surveying audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Community OrientationOPEN1.60×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surveying audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surveying have in United States?

Surveying has an estimated audience of 2,919,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Surveying fans?

49.7% of Surveying fans are female, 50.3% are male, with an average age of 45.4 years.

03

Which brands do Surveying fans like most?

Surveying fans show strongest brand affinity for Tape measure (19.48×), Keychain (5.16×), and Planet Fitness (1.83×) over the country average.

04

Where do Surveying fans live in United States?

Surveying fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Surveying fans also like?

Beyond Surveying itself, the audience over-indexes on Keychain (5.16×), Planet Fitness (1.83×), Hardware store (2.49×), and Real property (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Surveying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surveying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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