Surveying Audience in United States

Surveying logo

Surveying has an estimated audience of 2,919,911 people in United States. 49.7% are female, 50.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Cherish (group), Wok.

The average Surveying fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (15.7× the country average). Demographically, the Surveying audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Surveying fans

Demographic split for Surveying audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.4
Estimated audience size2,919,911

Audience persona

The typical Surveying fan in United States is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Surveying in United States
RegionReachAffinity
California286,6360.89×
Texas279,2131.11×
Florida224,6601.14×
New York128,5270.79×
North Carolina120,8841.38×
Pennsylvania104,8641.07×
Georgia99,0031.1×
Ohio85,4910.95×
Virginia81,5631.15×
New Jersey71,3630.96×
Tennessee69,7851.19×
Michigan67,5120.88×
Illinois63,7350.66×
Indiana63,2731.19×
Washington58,3451×
South Carolina57,9011.32×
Missouri49,3231.05×
Massachusetts49,0830.85×
Maryland46,2880.92×
Arizona45,1320.76×
Alabama44,7791.1×
Colorado44,7200.97×
Louisiana42,6141.13×
Wisconsin39,2640.89×
Minnesota37,3280.89×
Kentucky34,8300.95×
Oregon34,6151.03×
Iowa31,1301.29×
Oklahoma30,7040.95×
Arkansas27,3671.14×
Mississippi26,9741.12×
Connecticut25,8960.88×
Utah21,8410.84×
West Virginia20,2681.49×
New Mexico19,6351.34×
Kansas18,8400.82×
Nevada17,8670.63×
Idaho17,5241.2×
Washington, District of Columbia14,3121.63×
Maine12,9851.24×
New Hampshire11,5411×
Nebraska10,8840.74×
Hawaii9,7370.78×
Montana7,4680.92×
Alaska6,4411.03×
Rhode Island6,3170.68×
Delaware5,9790.74×
South Dakota5,3210.79×
Vermont4,8490.95×
North Dakota4,0470.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surveying audience
BrandAffinityCategory
Governor of Michigan15.7×Politics & Society
Goop10.27×Internet & Social Media
Vocal harmony8.63×Music & Radio
Cherish (group)18.52×Music & Radio
Wok10.84×Food & Beverages
Hibachi12.18×Food & Beverages
Fairy godmother11.49×Literature
headspace14.28×Health
Google Home9.5×Technology & Electronics
Grinch5.86×Movies & TV
Historic site6.2×Arts & Culture
Grace Slick11.68×Music & Radio
Hipster12.73×Politics & Society
XE.com26.17×Business & Career
El Paso County, Colorado14.39×Travel & Leisure
Minnesota1.84×Travel & Leisure
Pillow2.23×Home & Garden
Ira Glass17.78×Music & Radio
TV Fanatic10.81×Movies & TV
Urban Outfitters1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surveying audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Community OrientationOPEN1.57
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.38
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Surveying
CountryShare
United States24.2%
United Kingdom9.2%
Brazil5.0%

See Surveying audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Surveying have in United States?

Surveying has an estimated audience of 2,919,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Surveying fans?

49.7% of Surveying fans are female, 50.3% are male, with an average age of 45.4 years.

Which brands do Surveying fans like most?

Surveying fans show strongest brand affinity for Governor of Michigan (15.7×), Goop (10.27×), and Vocal harmony (8.63×) over the country average.

Where do Surveying fans live in United States?

Surveying fans in United States are most concentrated in California (reach 286,636), Texas (reach 279,213), and Florida (reach 224,660). These three regions account for the largest share of the active audience.

What other brands do Surveying fans also like?

Beyond Surveying itself, the audience over-indexes on Goop (10.27×), Vocal harmony (8.63×), Cherish (group) (18.52×), and Wok (10.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surveying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.