Rascasse Audience Intelligence

Surveying Audience in Germany

A data profile of the people who buy, follow and care about Surveying in Germany — modelled from more than twelve digital signal sources. Surveying has an estimated audience of 279,629 people in Germany.

#292among Field of study in Germany#6408among Topic in Germany#1234in Business & Career

The average Surveying fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara Palvin, Jessica Chastain, Instant messaging, with strongest over-indexing on Barbara Palvin (35.31× the country average).

Demographically, the Surveying audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surveying fan in Germany is more male, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Barbara Palvin.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surveying profile in Germany.

Audience size
280K
in Germany
Gender
35.9%♀
64.1% male
Age
41.9
average years
Country rank
#18258
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surveying fans

35.9% are female, 64.1% are male, average age 41.9.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Surveying audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age41.9
Estimated audience size279,629
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Surveying audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Surveying audience comes from Germany.

Worldwide audience distribution share by country for Surveying
CountryShare
United States24.2%
United Kingdom9.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surveying audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surveying fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.26×
02Brandenburg~10K1.24×
03Mecklenburg-Vorpommern~7K1.24×
04Thüringen~8K1.18×
05Sachsen-Anhalt~8K1.07×
06Baden-Württemberg~40K1.03×
07Bayern~50K1.02×
08Rheinland-Pfalz~10K0.99×
09Bremen~2K0.97×
10Hessen~20K0.93×
11Berlin~10K0.93×
12Saarland~3K0.92×
13Nordrhein-Westfalen~50K0.89×
14Niedersachsen~20K0.89×
15Hamburg~6K0.88×
16Schleswig-Holstein~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Surveying, Germany
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surveying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surveying audience
#·InterestCategoryAffinity×
01Tape measureHome & Garden38.31×
02Barbara PalvinFashion & Accessoires35.31×
03Adblock PlusTechnology & Electronics29.23×
04Jessica ChastainMovies & TV20.00×
05Alexa BlissSports20.00×
06Candice SwanepoelFashion & Accessoires15.16×
07SurvivalismPolitics & Society11.93×
08Antique furnitureHome & Garden8.72×
09Architectural engineeringBusiness & Career7.23×
10Group buyingShopping5.82×
11Non-alcoholic beverageFood & Beverages4.62×
12KeratinBeauty & Wellness4.38×
13Motorcycle accessoriesCars & Mobility4.15×
14Solar cellHome & Garden3.86×
15Polo Ralph LaurenFashion & Accessoires3.70×
16Political scienceBusiness & Career3.41×
17EyelashBeauty & Wellness3.22×
18Instant messagingInternet & Social Media3.19×
19Efficient energy useTechnology & Electronics2.33×
20Müller (company)Food & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surveying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surveying audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
SpiritualityBALANCE1.46×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surveying audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.53×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surveying have in Germany?

Surveying has an estimated audience of 279,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Surveying fans?

35.9% of Surveying fans are female, 64.1% are male, with an average age of 41.9 years.

03

Which brands do Surveying fans like most?

Surveying fans show strongest brand affinity for Barbara Palvin (35.31×), Jessica Chastain (20×), and Instant messaging (3.19×) over the country average.

04

Where do Surveying fans live in Germany?

Surveying fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Surveying fans also like?

Beyond Surveying itself, the audience over-indexes on Jessica Chastain (20×), Instant messaging (3.19×), Survivalism (11.93×), and Adblock Plus (29.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Surveying audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surveying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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