Surveying Audience in Germany
Surveying has an estimated audience of 279,629 people in Germany. 35.9% are female, 64.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbara Palvin, Group buying, Adblock Plus, Borussia Dortmund, Al Nassr FC.
The average Surveying fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbara Palvin, Group buying, Adblock Plus, with strongest over-indexing on Barbara Palvin (37.27× the country average). Demographically, the Surveying audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Surveying fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 41.9 |
| Estimated audience size | 279,629 |
Audience persona
The typical Surveying fan in Germany is more male, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Barbara Palvin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,970 | 0.88× |
| Bayern | 44,963 | 1× |
| Baden-Württemberg | 39,678 | 1.04× |
| Niedersachsen | 24,607 | 0.91× |
| Hessen | 20,280 | 0.95× |
| Sachsen | 18,184 | 1.33× |
| Rheinland-Pfalz | 14,242 | 1.02× |
| Berlin | 12,027 | 0.96× |
| Brandenburg | 11,291 | 1.3× |
| Thüringen | 8,790 | 1.23× |
| Sachsen-Anhalt | 7,595 | 1.05× |
| Schleswig-Holstein | 7,592 | 0.76× |
| Mecklenburg-Vorpommern | 6,947 | 1.3× |
| Hamburg | 5,406 | 0.86× |
| Saarland | 2,178 | 0.63× |
| Bremen | 1,877 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbara Palvin | 37.27× | Fashion & Accessoires |
| Group buying | 12.92× | Shopping |
| Adblock Plus | 38.89× | Technology & Electronics |
| Borussia Dortmund | 1.56× | Sports |
| Al Nassr FC | 10.58× | Sports |
| Alexa Bliss | 20× | Sports |
| Candice Swanepoel | 20× | Fashion & Accessoires |
| Public library | 8.3× | Literature |
| Tape measure | 42.3× | Home & Garden |
| Obi (store) | 1.87× | Shopping |
| Flowering plant | 3.96× | Home & Garden |
| FC Bayern Munich | 1.61× | Sports |
| Storm of Love | 3.15× | Movies & TV |
| Spiegel Online | 1.73× | News |
| Architectural engineering | 6.51× | Business & Career |
| Antique furniture | 8.28× | Home & Garden |
| OLX | 5.86× | Shopping |
| Succulent plant | 3.79× | Home & Garden |
| Instant messaging | 2.21× | Internet & Social Media |
| Expert (company) | 4.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| DIY Mentality | THRILL | 1.57 |
| Convenience Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.44 |
| Need for Security | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 9.2% |
| Brazil | 5.0% |
See Surveying audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Surveying have in Germany?
Surveying has an estimated audience of 279,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surveying fans?
35.9% of Surveying fans are female, 64.1% are male, with an average age of 41.9 years.
Which brands do Surveying fans like most?
Surveying fans show strongest brand affinity for Barbara Palvin (37.27×), Group buying (12.92×), and Adblock Plus (38.89×) over the country average.
Where do Surveying fans live in Germany?
Surveying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,970), Bayern (reach 44,963), and Baden-Württemberg (reach 39,678). These three regions account for the largest share of the active audience.
What other brands do Surveying fans also like?
Beyond Surveying itself, the audience over-indexes on Group buying (12.92×), Adblock Plus (38.89×), Borussia Dortmund (1.56×), and Al Nassr FC (10.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surveying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.