Architectural engineering Audience in Germany
Architectural engineering has an estimated audience of 1,351,677 people in Germany. 29.4% are female, 70.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yale University, Structural engineering, Matahari (department store), Viktor Frankl, Construction management.
The average Architectural engineering fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yale University, Structural engineering, Matahari (department store), with strongest over-indexing on Yale University (44.04× the country average). Demographically, the Architectural engineering audience skews more male with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architectural engineering fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 39.0 |
| Estimated audience size | 1,351,677 |
Audience persona
The typical Architectural engineering fan in Germany is more male, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Yale University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,968 | 1.1× |
| Bayern | 217,120 | 1× |
| Baden-Württemberg | 174,953 | 0.95× |
| Niedersachsen | 116,893 | 0.89× |
| Hessen | 100,793 | 0.98× |
| Berlin | 81,740 | 1.35× |
| Rheinland-Pfalz | 58,513 | 0.86× |
| Sachsen | 54,253 | 0.82× |
| Schleswig-Holstein | 44,364 | 0.91× |
| Brandenburg | 40,888 | 0.98× |
| Hamburg | 30,274 | 0.99× |
| Sachsen-Anhalt | 29,076 | 0.83× |
| Thüringen | 27,874 | 0.81× |
| Mecklenburg-Vorpommern | 22,045 | 0.85× |
| Saarland | 18,409 | 1.11× |
| Bremen | 18,065 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yale University | 44.04× | Business & Career |
| Structural engineering | 14.38× | Business & Career |
| Matahari (department store) | 32.1× | Fashion & Accessoires |
| Viktor Frankl | 25.13× | Literature |
| Construction management | 12.1× | Business & Career |
| Borussia Dortmund | 1.51× | Sports |
| Ottolenghi | 15.12× | Food & Beverages |
| Building | 3.55× | Home & Garden |
| Purple (magazine) | 11.71× | Arts & Culture |
| Obi (store) | 1.68× | Shopping |
| Soccer | 1.57× | Sports |
| AutoScout24 | 1.85× | Cars & Mobility |
| Electronic engineering | 3.99× | Business & Career |
| Automobiles | 1.52× | Cars & Mobility |
| Mechanical engineering | 2.36× | Business & Career |
| Garden | 1.52× | Home & Garden |
| Home improvement | 1.64× | Home & Garden |
| Real estate | 1.63× | Business & Career |
| 1.62× | Internet & Social Media | |
| HVAC | 3.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.68 |
| Career Orientation | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.43 |
| Design Affinity | PREMIUM | 1.33 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| United Kingdom | 4.6% |
| Italy | 4.4% |
See Architectural engineering audiences in other countries
- Architectural engineering — United States
- Architectural engineering — United Kingdom
- Architectural engineering — France
- Architectural engineering — Italy
- Architectural engineering — Spain
- Architectural engineering — Brazil
- Architectural engineering — Japan
- Architectural engineering — South Korea
- Architectural engineering — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Architectural engineering have in Germany?
Architectural engineering has an estimated audience of 1,351,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Architectural engineering fans?
29.4% of Architectural engineering fans are female, 70.6% are male, with an average age of 39.0 years.
Which brands do Architectural engineering fans like most?
Architectural engineering fans show strongest brand affinity for Yale University (44.04×), Structural engineering (14.38×), and Matahari (department store) (32.1×) over the country average.
Where do Architectural engineering fans live in Germany?
Architectural engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,968), Bayern (reach 217,120), and Baden-Württemberg (reach 174,953). These three regions account for the largest share of the active audience.
What other brands do Architectural engineering fans also like?
Beyond Architectural engineering itself, the audience over-indexes on Structural engineering (14.38×), Matahari (department store) (32.1×), Viktor Frankl (25.13×), and Construction management (12.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Architectural engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.