Rascasse Audience Intelligence

Architectural engineering Audience in Germany

A data profile of the people who buy, follow and care about Architectural engineering in Germany — modelled from more than twelve digital signal sources. Architectural engineering has an estimated audience of 1,351,677 people in Germany.

#159among Field of study in Germany#2582among Topic in Germany#452in Business & Career

The average Architectural engineering fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yale University, Structural engineering, Matahari (department store), with strongest over-indexing on Yale University (44.04× the country average).

Demographically, the Architectural engineering audience skews more male with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Architectural engineering fan in Germany is more male, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Yale University.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architectural engineering profile in Germany.

Audience size
1.4M
in Germany
Gender
29.4%♀
70.6% male
Age
39.0
average years
Country rank
#4923
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architectural engineering fans

29.4% are female, 70.6% are male, average age 39.0.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Architectural engineering audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age39.0
Estimated audience size1,351,677
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Architectural engineering audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Architectural engineering audience comes from Germany.

Worldwide audience distribution share by country for Architectural engineering
CountryShare
United States18.3%
United Kingdom4.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architectural engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Architectural engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.28×
02Berlin~70K1.13×
03Saarland~20K1.07×
04Nordrhein-Westfalen~300K1.04×
05Sachsen-Anhalt~30K1.00×
06Hamburg~30K1.00×
07Mecklenburg-Vorpommern~30K1.00×
08Brandenburg~40K0.97×
09Thüringen~30K0.96×
10Hessen~100K0.95×
11Bayern~200K0.94×
12Schleswig-Holstein~50K0.94×
13Baden-Württemberg~200K0.93×
14Rheinland-Pfalz~60K0.93×
15Sachsen~60K0.90×
16Niedersachsen~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Architectural engineering, Germany
0.88×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architectural engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architectural engineering audience
#·InterestCategoryAffinity×
01Yale UniversityBusiness & Career44.04×
02Matahari (department store)Fashion & Accessoires32.10×
03Viktor FranklLiterature25.13×
04OttolenghiFood & Beverages15.12×
05Structural engineeringBusiness & Career14.38×
06Construction managementBusiness & Career12.10×
07Purple (magazine)Arts & Culture11.71×
08Tsinghua UniversityBusiness & Career10.45×
09Electronic engineeringBusiness & Career3.99×
10BuildingHome & Garden3.55×
11HVACHome & Garden3.03×
12Mechanical engineeringBusiness & Career2.36×
13AutoScout24Cars & Mobility1.85×
14Obi (store)Shopping1.68×
15Home improvementHome & Garden1.64×
16Real estateBusiness & Career1.63×
17SoccerSports1.57×
18AutomobilesCars & Mobility1.52×
19GardenHome & Garden1.52×
20Borussia DortmundSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architectural engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architectural engineering audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
Career OrientationPOWER1.42×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architectural engineering audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Pet OwnershipJOY1.02×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architectural engineering have in Germany?

Architectural engineering has an estimated audience of 1,351,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Architectural engineering fans?

29.4% of Architectural engineering fans are female, 70.6% are male, with an average age of 39.0 years.

03

Which brands do Architectural engineering fans like most?

Architectural engineering fans show strongest brand affinity for Yale University (44.04×), Structural engineering (14.38×), and Matahari (department store) (32.1×) over the country average.

04

Where do Architectural engineering fans live in Germany?

Architectural engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Architectural engineering fans also like?

Beyond Architectural engineering itself, the audience over-indexes on Structural engineering (14.38×), Matahari (department store) (32.1×), Viktor Frankl (25.13×), and Construction management (12.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Architectural engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Architectural engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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