Building Audience in Germany
Building has an estimated audience of 6,806,976 people in Germany. 42.6% are female, 57.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Tagesschau, Terraced house, Modern architecture, Starter home.
The average Building fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Tagesschau, Terraced house, with strongest over-indexing on Do it yourself (DIY) (2.76× the country average). Demographically, the Building audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Building fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 40.5 |
| Estimated audience size | 6,806,976 |
Audience persona
The typical Building fan in Germany is more male, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,608,875 | 1.08× |
| Bayern | 1,461,345 | 1.34× |
| Baden-Württemberg | 951,361 | 1.02× |
| Hessen | 798,394 | 1.54× |
| Niedersachsen | 617,379 | 0.93× |
| Berlin | 388,070 | 1.28× |
| Rheinland-Pfalz | 321,766 | 0.94× |
| Sachsen | 300,150 | 0.9× |
| Schleswig-Holstein | 230,539 | 0.94× |
| Brandenburg | 174,610 | 0.83× |
| Hamburg | 169,327 | 1.1× |
| Thüringen | 143,149 | 0.83× |
| Sachsen-Anhalt | 123,974 | 0.7× |
| Mecklenburg-Vorpommern | 89,773 | 0.69× |
| Saarland | 80,870 | 0.97× |
| Bremen | 61,721 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.76× | Home & Garden |
| Tagesschau | 2.28× | Movies & TV |
| Terraced house | 4.65× | Home & Garden |
| Modern architecture | 3.65× | Arts & Culture |
| Starter home | 4.68× | Home & Garden |
| Transfermarkt | 2.61× | Sports |
| Plumbing | 3.99× | Home & Garden |
| Obi (store) | 1.89× | Shopping |
| Livemusic | 2.85× | Music & Radio |
| Semi-detached | 5.46× | Home & Garden |
| Garden centre | 3.2× | Home & Garden |
| Renovation | 2.46× | Home & Garden |
| Ryanair | 2.08× | Travel & Leisure |
| Google News | 3.3× | News |
| Mountain biking | 3.23× | Sports |
| Lawn mower | 4.78× | Home & Garden |
| Efficient energy use | 2.49× | Technology & Electronics |
| Renewable energy | 2.21× | Business & Career |
| Tour de France | 4.05× | Sports |
| IKEA | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.73 |
| DIY Mentality | THRILL | 2.51 |
| Sustainability | BALANCE | 2.08 |
| Quality Awareness | PREMIUM | 1.98 |
| Design Affinity | PREMIUM | 1.89 |
| Luxury Orientation | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
See Building audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Building have in Germany?
Building has an estimated audience of 6,806,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Building fans?
42.6% of Building fans are female, 57.4% are male, with an average age of 40.5 years.
Which brands do Building fans like most?
Building fans show strongest brand affinity for Do it yourself (DIY) (2.76×), Tagesschau (2.28×), and Terraced house (4.65×) over the country average.
Where do Building fans live in Germany?
Building fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,608,875), Bayern (reach 1,461,345), and Baden-Württemberg (reach 951,361). These three regions account for the largest share of the active audience.
What other brands do Building fans also like?
Beyond Building itself, the audience over-indexes on Tagesschau (2.28×), Terraced house (4.65×), Modern architecture (3.65×), and Starter home (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.