A data profile of the people who buy, follow and care about Building in Spain — modelled from more than twelve digital signal sources. Building has an estimated audience of 5,571,734 people in Spain.
Building has an estimated audience of 5,571,734 people in Spain. 54.1% are female, 45.9% are male, average age 46.8. Top brand affinities: Breaking news, Renewable energy, Solar energy, Online newspaper, Sustainable energy.
Top brand affinities include Breaking news, Renewable energy, Solar energy, with strongest over-indexing on Breaking news (4.56× the country average).
Demographically, the Building audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Building fan in Spain is balanced, around 46.8 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.
The key figures that characterise the Building profile in Spain.
54.1% are female, 45.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 46.8 |
| Estimated audience size | 5,571,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Building audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 4.56× | ||
| 02 | Photovoltaics | Home & Garden | 4.56× | ||
| 03 | Career development | Business & Career | 4.56× | ||
| 04 | Sandra Bullock | Movies & TV | 4.56× | ||
| 05 | Solar power | Home & Garden | 4.23× | ||
| 06 | Sustainable energy | Home & Garden | 3.88× | ||
| 07 | Renewable energy | Business & Career | 3.74× | ||
| 08 | Solar energy | Home & Garden | 3.67× | ||
| 09 | Norauto | Cars & Mobility | 3.53× | ||
| 10 | Efficient energy use | Technology & Electronics | 3.39× | ||
| 11 | Hat | Fashion & Accessoires | 2.58× | ||
| 12 | Online newspaper | News | 2.55× | ||
| 13 | Public transport | Cars & Mobility | 2.55× | ||
| 14 | Innovation | Business & Career | 2.22× | ||
| 15 | Genetics | Kids & Family | 2.05× | ||
| 16 | Take-out | Food & Beverages | 1.95× | ||
| 17 | MSN | News | 1.84× | ||
| 18 | Julio Iglesias | Music & Radio | 1.78× | ||
| 19 | Energy | Home & Garden | 1.76× | ||
| 20 | IBEX 35 | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.07× | |
| Career Orientation | POWER | 1.92× | |
| Convenience Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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