Building Audience in Spain
Building has an estimated audience of 5,571,734 people in Spain. 54.1% are female, 45.9% are male, average age 46.8. Top brand affinities: MSN, Breaking news, Julio Iglesias, Lunch, Sustainable energy.
Top brand affinities include MSN, Breaking news, Julio Iglesias, with strongest over-indexing on MSN (5.13× the country average). Demographically, the Building audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Building fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 46.8 |
| Estimated audience size | 5,571,734 |
Audience persona
The typical Building fan in Spain is balanced, around 46.8 years old, with strong Indulgence tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.13× | News |
| Breaking news | 4.56× | Movies & TV |
| Julio Iglesias | 2.83× | Music & Radio |
| Lunch | 3.69× | Food & Beverages |
| Sustainable energy | 3.95× | Home & Garden |
| Solar power | 4.56× | Home & Garden |
| Stradivarius | 2.41× | Shopping |
| Movistar | 2.21× | Technology & Electronics |
| CAC 40 | 2.54× | Business & Career |
| Efficient energy use | 3.49× | Technology & Electronics |
| Take-out | 2.09× | Food & Beverages |
| Renewable energy | 2.79× | Business & Career |
| Leroy Merlin | 2.61× | Shopping |
| Mapfre | 2.42× | Business & Career |
| Paris Saint-Germain | 2.76× | Sports |
| Hat | 2.82× | Fashion & Accessoires |
| Photovoltaics | 4.56× | Home & Garden |
| Formentera | 4.71× | Travel & Leisure |
| Fernando Alonso | 2.46× | Sports |
| Sevilla FC | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.6 |
| Sustainability | BALANCE | 1.93 |
| Luxury Orientation | PREMIUM | 1.91 |
| Quality Awareness | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.81 |
| Family Orientation | CONSERVATISM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
See Building audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.