Rascasse Audience Intelligence

First-time home buyer grant Audience in Germany

Name: First-time home buyer grant — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about First-time home buyer grant in Germany — modelled from more than twelve digital signal sources. First-time home buyer grant has an estimated audience of 3,000,056 people in Germany.

#1296among Topic in Germany #178in Home & Garden

The average First-time home buyer grant fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, Starter home, Property finder, with strongest over-indexing on Mortgage calculator (62.51× the country average).

Demographically, the First-time home buyer grant audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical First-time home buyer grant fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First-time home buyer grant profile in Germany.

Audience size

in Germany

Gender

51.9%♀

48.1% male

Age

42.8

average years

Country rank

#2117

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of First-time home buyer grant fans

51.9% are female, 48.1% are male, average age 42.8.

Fig. 02

Gender split

51.9%

Female

48.1%

Male

Demographic split for First-time home buyer grant audience in Germany
Metric	Value
Female	51.9%
Male	48.1%
Average age	42.8
Estimated audience size	3,000,056

Fig. 03

Age distribution

Age distribution of the First-time home buyer grant audience in Germany
Age bracket	Share	%
16-19		11%
20-29		17%
30-39		22%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

4.0%

of the worldwide First-time home buyer grant audience comes from Germany.

Worldwide audience distribution share by country for First-time home buyer grant
Country	Share
United States	20.0%
Japan	12.4%
Australia	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First-time home buyer grant audience in Germany is strongest.

Fig. 05

Top regions by affinity

First-time home buyer grant fans by region: top regions in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~200K	1.11×
02	Berlin	~100K	1.05×
03	Hessen	~200K	1.02×
04	Bremen	~30K	1.01×
05	Schleswig-Holstein	~100K	1.00×
06	Sachsen-Anhalt	~80K	1.00×
07	Thüringen	~80K	1.00×
08	Hamburg	~70K	1.00×
09	Mecklenburg-Vorpommern	~60K	1.00×
10	Saarland	~40K	1.00×
11	Bayern	~500K	0.99×
12	Baden-Württemberg	~400K	0.99×
13	Niedersachsen	~300K	0.99×
14	Sachsen	~100K	0.99×
15	Brandenburg	~90K	0.99×
16	Nordrhein-Westfalen	~600K	0.96×

Affinity by region — First-time home buyer grant, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First-time home buyer grant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First-time home buyer grant audience
#	Interest	Category	×
01	Mortgage calculator	Home & Garden	62.51×
02	Starter home	Home & Garden	32.11×
03	Townhouse	Home & Garden	29.82×
04	Property finder	Home & Garden	25.86×
05	Residential area	Home & Garden	25.41×
06	Loan	Business & Career	23.78×
07	Real estate investment trust	Business & Career	21.08×
08	First-time buyer	Shopping	20.64×
09	Return on investment	Business & Career	20.56×
10	For sale by owner	Home & Garden	20.42×
11	Housing estate	Home & Garden	19.46×
12	Real estate appraisal	Business & Career	18.46×
13	Funding	Business & Career	16.05×
14	Real estate development	Business & Career	15.28×
15	Mortgage loans	Business & Career	13.20×
16	Single-family detached home	Home & Garden	9.36×
17	Immobilien	Business & Career	8.87×
18	Home construction	Home & Garden	8.18×
19	Home repair	Home & Garden	6.34×
20	ImmoScout24	Home & Garden	5.01×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First-time home buyer grant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by First-time home buyer grant audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.64×
Luxury Orientation	PREMIUM	2.51×
Design Affinity	PREMIUM	2.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by First-time home buyer grant audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.76×
Tradition	CONSERVATISM	0.79×
Patriotism	CONSERVATISM	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does First-time home buyer grant have in Germany?

First-time home buyer grant has an estimated audience of 3,000,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of First-time home buyer grant fans?

51.9% of First-time home buyer grant fans are female, 48.1% are male, with an average age of 42.8 years.

Which brands do First-time home buyer grant fans like most?

First-time home buyer grant fans show strongest brand affinity for Mortgage calculator (62.51×), Starter home (32.11×), and Property finder (25.86×) over the country average.

Where do First-time home buyer grant fans live in Germany?

First-time home buyer grant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do First-time home buyer grant fans also like?

Beyond First-time home buyer grant itself, the audience over-indexes on Starter home (32.11×), Property finder (25.86×), Townhouse (29.82×), and Residential area (25.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See First-time home buyer grant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for First-time home buyer grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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