A data profile of the people who buy, follow and care about First-time home buyer grant in Spain — modelled from more than twelve digital signal sources. First-time home buyer grant has an estimated audience of 2,161,785 people in Spain.
The average First-time home buyer grant fan in Spain is 50.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Property finder, First-time buyer, Este, Veneto, with strongest over-indexing on Property finder (9.7× the country average).
Demographically, the First-time home buyer grant audience skews more female with an average age of 50.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical First-time home buyer grant fan in Spain is more female, around 50.2 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
The key figures that characterise the First-time home buyer grant profile in Spain.
60.4% are female, 39.6% are male, average age 50.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 50.2 |
| Estimated audience size | 2,161,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 48% |
of the worldwide First-time home buyer grant audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 12.4% |
| Australia | 5.6% |
Where the First-time home buyer grant audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~70K | 1.16× | |
| 02 | Canary Islands | ~100K | 1.07× | |
| 03 | Comunidad Valenciana | ~200K | 0.97× | |
| 04 | Andalusia | ~400K | 0.94× | |
| 05 | Catalonia | ~400K | 0.94× | |
| 06 | Community of Madrid | ~300K | 0.93× |
The strongest cross-interests of the First-time home buyer grant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Este, Veneto | Travel & Leisure | 11.32× | ||
| 02 | Property finder | Home & Garden | 9.70× | ||
| 03 | Beams | Fashion & Accessoires | 9.28× | ||
| 04 | Real estate investment club | Business & Career | 7.73× | ||
| 05 | First-time buyer | Shopping | 6.88× | ||
| 06 | For sale by owner | Home & Garden | 5.11× | ||
| 07 | Mortgage calculator | Home & Garden | 4.32× | ||
| 08 | Home construction | Home & Garden | 3.88× | ||
| 09 | Home repair | Home & Garden | 3.65× | ||
| 10 | idealista.com | Home & Garden | 3.19× | ||
| 11 | Architecture & Design | Business & Career | 3.07× | ||
| 12 | Real estate development | Business & Career | 3.07× | ||
| 13 | Banco Sabadell | Business & Career | 2.12× | ||
| 14 | Investment | Business & Career | 2.06× | ||
| 15 | Renovation | Home & Garden | 2.00× | ||
| 16 | IBEX 35 | Business & Career | 1.90× | ||
| 17 | Food | Food & Beverages | 1.72× | ||
| 18 | El País | News | 1.56× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Monarchy | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| DIY Mentality | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.03× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Urban Lifestyle | OPEN | 1.04× |
First-time home buyer grant has an estimated audience of 2,161,785 people in Spain, concentrated in Andalusia and Catalonia.
60.4% of First-time home buyer grant fans are female, 39.6% are male, with an average age of 50.2 years.
First-time home buyer grant fans show strongest brand affinity for Property finder (9.7×), First-time buyer (6.88×), and Este, Veneto (11.32×) over the country average.
First-time home buyer grant fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond First-time home buyer grant itself, the audience over-indexes on First-time buyer (6.88×), Este, Veneto (11.32×), idealista.com (3.19×), and Food (1.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for First-time home buyer grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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