A data profile of the people who buy, follow and care about idealista.com in Spain — modelled from more than twelve digital signal sources. idealista.com has an estimated audience of 8,246,347 people in Spain.
idealista.com has an estimated audience of 8,246,347 people in Spain. 64.8% are female, 35.2% are male, average age 41.6. Top brand affinities: Brico Dépôt, Maisons du Monde, Consumer electronics, Clothing, El País.
Top brand affinities include Brico Dépôt, Maisons du Monde, Consumer electronics, with strongest over-indexing on Brico Dépôt (7.59× the country average).
Demographically, the idealista.com audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical idealista.com fan in Spain is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the idealista.com profile in Spain.
64.8% are female, 35.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.6 |
| Estimated audience size | 8,246,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide idealista.com audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 77.6% |
| United States | 5.8% |
| Argentina | 2.9% |
The strongest cross-interests of the idealista.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 7.59× | ||
| 02 | Maisons du Monde | Home & Garden | 6.91× | ||
| 03 | Danish design | Home & Garden | 4.81× | ||
| 04 | Caudalie | Beauty & Wellness | 4.77× | ||
| 05 | Just Eat | Food & Beverages | 3.88× | ||
| 06 | Broadway theatre | Travel & Leisure | 3.74× | ||
| 07 | First-time home buyer grant | Home & Garden | 3.19× | ||
| 08 | Mortgage loans | Business & Career | 2.54× | ||
| 09 | El País | News | 2.15× | ||
| 10 | Travel website | Travel & Leisure | 1.94× | ||
| 11 | Financial services | Business & Career | 1.92× | ||
| 12 | Bicycle | Cars & Mobility | 1.85× | ||
| 13 | Coches.net | Cars & Mobility | 1.79× | ||
| 14 | Flower | Home & Garden | 1.78× | ||
| 15 | Barcelona | Travel & Leisure | 1.77× | ||
| 16 | Politics | Politics & Society | 1.76× | ||
| 17 | Madrid | Travel & Leisure | 1.72× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.69× | ||
| 19 | Clothing | Fashion & Accessoires | 1.56× | ||
| 20 | Vehicles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.36× | |
| Convenience Orientation | PREMIUM | 1.91× | |
| Career Orientation | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for idealista.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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