idealista.com Audience in Spain
idealista.com has an estimated audience of 8,246,347 people in Spain. 64.8% are female, 35.2% are male, average age 41.6. Top brand affinities: Brico Dépôt, Maisons du Monde, El País, Coches.net, Real estate.
Top brand affinities include Brico Dépôt, Maisons du Monde, El País, with strongest over-indexing on Brico Dépôt (11.04× the country average). Demographically, the idealista.com audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Brand
Demographics of idealista.com fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.6 |
| Estimated audience size | 8,246,347 |
Audience persona
The typical idealista.com fan in Spain is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 11.04× | Shopping |
| Maisons du Monde | 8.04× | Home & Garden |
| El País | 1.71× | News |
| Coches.net | 1.88× | Cars & Mobility |
| Real estate | 1.61× | Business & Career |
| Black Mirror (TV series) | 4.89× | Movies & TV |
| Castorama | 7.73× | Shopping |
| IKEA | 1.56× | Home & Garden |
| Bali | 5.63× | Travel & Leisure |
| Mortgage loans | 2.5× | Business & Career |
| Just Eat | 2.98× | Food & Beverages |
| Bicycle | 1.96× | Cars & Mobility |
| Hipercor | 1.94× | Shopping |
| Travel website | 1.99× | Travel & Leisure |
| First-time home buyer grant | 2.97× | Home & Garden |
| Luis Fonsi | 6.24× | Music & Radio |
| Single-family detached home | 3.18× | Home & Garden |
| Lingerie | 1.63× | Fashion & Accessoires |
| Liam Neeson | 3.26× | Movies & TV |
| Max Mara | 3.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 83.5% |
| China | 2.6% |
| Argentina | 2.4% |
See idealista.com audiences in other countries
More Home & Garden audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Ascom (12,424,479)
- Sabadell (11,999,540)
How to read this data
Audience size is the estimated number of people in Spain who actively search for idealista.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.