A data profile of the people who buy, follow and care about Just Eat in Spain — modelled from more than twelve digital signal sources. Just Eat has an estimated audience of 1,996,630 people in Spain.
The average Just Eat fan in Spain is 38.5 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Maquillaje Profesional, Regalos Originales, Harry Potter, with strongest over-indexing on Maquillaje Profesional (8.6× the country average).
Demographically, the Just Eat audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Just Eat fan in Spain is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Maquillaje Profesional.
The key figures that characterise the Just Eat profile in Spain.
55.2% are female, 44.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 38.5 |
| Estimated audience size | 1,996,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Just Eat audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Italy | 15.5% |
| Spain | 9.3% |
Where the Just Eat audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~100K | 1.71× | |
| 02 | Galicia | ~100K | 1.53× | |
| 03 | Cantabria | ~30K | 1.28× | |
| 04 | Region of Murcia | ~80K | 1.17× | |
| 05 | Community of Madrid | ~400K | 1.13× | |
| 06 | Castile and León | ~100K | 1.10× | |
| 07 | Extremadura | ~50K | 1.02× | |
| 08 | Andalusia | ~400K | 0.93× | |
| 09 | Comunidad Valenciana | ~200K | 0.90× | |
| 10 | Catalonia | ~300K | 0.89× | |
| 11 | Principality of Asturias | ~40K | 0.87× | |
| 12 | Balearic Islands | ~50K | 0.82× | |
| 13 | La Rioja | ~10K | 0.79× | |
| 14 | Castilla-La Mancha | ~60K | 0.78× | |
| 15 | Navarre | ~20K | 0.74× | |
| 16 | Aragon | ~40K | 0.71× | |
| 17 | Canary Islands | ~70K | 0.65× |
The strongest cross-interests of the Just Eat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Funny Pets | Internet & Social Media | 11.12× | ||
| 02 | Five Guys | Food & Beverages | 10.72× | ||
| 03 | Black Mirror (TV series) | Movies & TV | 9.58× | ||
| 04 | Disney, Oklahoma | POI | 9.54× | ||
| 05 | The Sopranos | Movies & TV | 9.03× | ||
| 06 | Maquillaje Profesional | Beauty & Wellness | 8.60× | ||
| 07 | Millie Bobby Brown | Movies & TV | 8.07× | ||
| 08 | Regalos Originales | Shopping | 7.99× | ||
| 09 | Internet & Social Media | 6.87× | |||
| 10 | Spot reduction | Health | 6.76× | ||
| 11 | Sport bike | Cars & Mobility | 5.84× | ||
| 12 | Brico Dépôt | Shopping | 5.22× | ||
| 13 | Harry Potter | Movies & TV | 5.12× | ||
| 14 | Marc Márquez | Sports | 5.12× | ||
| 15 | Indie pop | Music & Radio | 4.78× | ||
| 16 | idealista.com | Home & Garden | 3.88× | ||
| 17 | Padel (sport) | Sports | 3.51× | ||
| 18 | MotoGP | Sports | 3.41× | ||
| 19 | Coches.net | Cars & Mobility | 3.25× | ||
| 20 | Entertainment | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Social Media Usage | JOY | 1.25× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.50× | |
| DIY Mentality | THRILL | 0.50× | |
| Individualism | JOY | 0.54× |
Just Eat's target market in Spain covers an estimated 1,996,630 people, concentrated in Community of Madrid and Andalusia.
55.2% of the Just Eat audience are female, 44.8% are male, with an average age of 38.5 years.
Just Eat fans show strongest brand affinity for Maquillaje Profesional (8.6×), Regalos Originales (7.99×), and Harry Potter (5.12×) over the country average.
Just Eat fans in Spain are most concentrated in Community of Madrid (reach ~400K), Andalusia (reach ~400K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Just Eat itself, the audience over-indexes on Regalos Originales (7.99×), Harry Potter (5.12×), Disney, Oklahoma (9.54×), and Millie Bobby Brown (8.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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