Rascasse Audience Intelligence

Just Eat Target Market in United States

A data profile of the people who buy, follow and care about Just Eat in United States — modelled from more than twelve digital signal sources. Just Eat has an estimated audience of 454,546 people in United States.

#3among Food delivery in United States#4003among Brand in United States#2060in Food & Beverages

The average Just Eat fan in United States is 34.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Contemporary romance, Italian Food - Cucina Italiana, Food and drink, with strongest over-indexing on Contemporary romance (9.25× the country average).

Demographically, the Just Eat audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Just Eat fan in United States is more female, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Contemporary romance.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Just Eat profile in United States.

Audience size
455K
in United States
Gender
59.3%♀
40.7% male
Age
34.7
average years
Country rank
#38732
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Just Eat

59.3% are female, 40.7% are male, average age 34.7.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Just Eat audience in United States
MetricValue
Female59.3%
Male40.7%
Average age34.7
Estimated audience size454,546
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Just Eat audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Just Eat audience comes from United States.

Worldwide audience distribution share by country for Just Eat
CountryShare
United Kingdom52.0%
Italy15.5%
Spain9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Just Eat audience in United States is strongest.

Fig. 05

Top regions by affinity

Just Eat customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.08×
02New York~100K3.84×
03Kansas~5K1.44×
04New Jersey~20K1.40×
05Florida~40K1.25×
06Massachusetts~10K1.23×
07Washington~10K1.20×
08Georgia~20K1.15×
09California~50K1.08×
10Texas~40K1.06×
11Illinois~20K1.04×
12Louisiana~6K1.04×
13Virginia~10K1.00×
14Mississippi~4K1.00×
15Kentucky~6K0.98×
16Maine~2K0.98×
17Tennessee~9K0.96×
18Alabama~6K0.96×
19Nevada~4K0.96×
20Rhode Island~1K0.96×
21Missouri~7K0.95×
22Oregon~5K0.95×
23Arkansas~4K0.95×
24Vermont<1K0.95×
25North Carolina~10K0.93×
26Oklahoma~5K0.93×
27Connecticut~4K0.93×
28New Hampshire~2K0.93×
29Alaska<1K0.93×
30Michigan~10K0.92×
31Maryland~7K0.92×
32South Carolina~6K0.91×
33Delaware~1K0.91×
34Iowa~3K0.90×
35West Virginia~2K0.90×
36North Dakota<1K0.89×
37Colorado~6K0.88×
38New Mexico~2K0.88×
39South Dakota<1K0.88×
40Ohio~10K0.87×
41Hawaii~2K0.87×
42Utah~4K0.86×
43Idaho~2K0.86×
44Montana~1K0.86×
45Pennsylvania~10K0.85×
46Indiana~7K0.84×
47Nebraska~2K0.84×
48Arizona~8K0.83×
49Wisconsin~6K0.82×
50Minnesota~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Just Eat, United States
0.78×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Just Eat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Just Eat audience
#·InterestCategoryAffinity×
01Italian Food - Cucina ItalianaTopic132.41×
02Workplace relationshipsKids & Family33.25×
03Werewolf fictionLiterature13.83×
04Hilary SwankMovies & TV13.48×
05OmakaseFood & Beverages12.86×
06Contemporary romanceLiterature9.25×
07KhanMusic & Radio9.13×
08New-adult fictionLiterature6.98×
09Delivery orderFood & Beverages6.45×
10Women's fictionLiterature6.28×
11Home DeliveryFood & Beverages5.74×
12E-book readersTechnology & Electronics3.60×
13Sabrina CarpenterMusic & Radio3.29×
14Take-outFood & Beverages2.51×
15Kohl'sShopping1.89×
16Whole Foods MarketShopping1.86×
17BeautyBeauty & Wellness1.75×
18Food and drinkFood & Beverages1.70×
19EatingFood & Beverages1.67×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Just Eat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Just Eat audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.99×
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Just Eat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Early Adopter MentalityPOWER1.01×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Just Eat's target market in United States?

Just Eat's target market in United States covers an estimated 454,546 people, concentrated in New York and California.

02

What is the gender split and age of Just Eat customers?

59.3% of the Just Eat audience are female, 40.7% are male, with an average age of 34.7 years.

03

Which brands do Just Eat fans like most?

Just Eat fans show strongest brand affinity for Contemporary romance (9.25×), Italian Food - Cucina Italiana (132.41×), and Food and drink (1.7×) over the country average.

04

Where do Just Eat fans live in United States?

Just Eat fans in United States are most concentrated in New York (reach ~100K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Just Eat fans also like?

Beyond Just Eat itself, the audience over-indexes on Italian Food - Cucina Italiana (132.41×), Food and drink (1.7×), Beauty (1.75×), and Food (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in United States

See Just Eat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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