Just Eat Audience in United States
Just Eat has an estimated audience of 453,058 people in United States. 59.3% are female, 40.7% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Contemporary romance, Italian Food - Cucina Italiana, Food and drink, Beauty, Food.
The average Just Eat fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Contemporary romance, Italian Food - Cucina Italiana, Food and drink, with strongest over-indexing on Contemporary romance (9.25× the country average). Demographically, the Just Eat audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Just Eat fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 34.7 |
| Estimated audience size | 453,058 |
Audience persona
The typical Just Eat fan in United States is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Contemporary romance.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,060 | 1× |
| Texas | 41,206 | 1.06× |
| New York | 40,706 | 1.61× |
| Florida | 35,056 | 1.14× |
| Georgia | 16,434 | 1.18× |
| Illinois | 15,668 | 1.04× |
| North Carolina | 13,943 | 1.02× |
| Pennsylvania | 13,765 | 0.9× |
| Ohio | 12,978 | 0.93× |
| New Jersey | 12,415 | 1.08× |
| Michigan | 11,831 | 1× |
| Virginia | 11,375 | 1.03× |
| Massachusetts | 9,903 | 1.11× |
| Tennessee | 9,355 | 1.03× |
| Washington | 8,621 | 0.95× |
| Arizona | 7,814 | 0.84× |
| Missouri | 7,484 | 1.02× |
| Maryland | 7,433 | 0.95× |
| Indiana | 7,247 | 0.88× |
| Louisiana | 6,628 | 1.13× |
| South Carolina | 6,555 | 0.96× |
| Alabama | 6,517 | 1.03× |
| Washington, District of Columbia | 6,232 | 4.58× |
| Colorado | 6,163 | 0.86× |
| Kentucky | 5,970 | 1.05× |
| Wisconsin | 5,746 | 0.84× |
| Minnesota | 5,200 | 0.8× |
| Oklahoma | 5,063 | 1.01× |
| Oregon | 4,946 | 0.95× |
| Nevada | 4,247 | 0.97× |
| Connecticut | 4,190 | 0.92× |
| Mississippi | 3,911 | 1.05× |
| Arkansas | 3,731 | 1× |
| Utah | 3,522 | 0.87× |
| Iowa | 3,420 | 0.92× |
| Kansas | 3,302 | 0.92× |
| New Mexico | 1,844 | 0.81× |
| West Virginia | 1,712 | 0.81× |
| Nebraska | 1,696 | 0.75× |
| Idaho | 1,641 | 0.72× |
| New Hampshire | 1,589 | 0.89× |
| Hawaii | 1,510 | 0.78× |
| Rhode Island | 1,293 | 0.9× |
| Maine | 1,275 | 0.79× |
| Delaware | 1,065 | 0.85× |
| Montana | 792 | 0.63× |
| Alaska | 714 | 0.74× |
| Vermont | 644 | 0.81× |
| South Dakota | 614 | 0.59× |
| North Dakota | 580 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contemporary romance | 9.25× | Literature |
| Italian Food - Cucina Italiana | 132.41× | |
| Food and drink | 1.7× | Food & Beverages |
| Beauty | 1.75× | Beauty & Wellness |
| Food | 1.65× | Food & Beverages |
| Women's fiction | 6.28× | Literature |
| New-adult fiction | 6.98× | Literature |
| Omakase | 12.86× | Food & Beverages |
| Delivery order | 6.45× | Food & Beverages |
| Hilary Swank | 13.48× | Movies & TV |
| Workplace relationships | 33.25× | Kids & Family |
| Take-out | 2.51× | Food & Beverages |
| Home Delivery | 5.74× | Food & Beverages |
| Sabrina Carpenter | 3.29× | Music & Radio |
| Kohl's | 1.89× | Shopping |
| Werewolf fiction | 13.83× | Literature |
| E-book readers | 3.6× | Technology & Electronics |
| Eating | 1.67× | Food & Beverages |
| Whole Foods Market | 1.86× | Shopping |
| Never Been Kissed | 20.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.05 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Pet Ownership | JOY | 1.5 |
| Community Orientation | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| Italy | 15.4% |
| Spain | 9.6% |
See Just Eat audiences in other countries
More Food delivery audiences in United States
- Seamless (company) (1,194,842)
- Postmates (1,068,851)
- Deliveroo (155,754)
- Rappi (93,824)
- Delivery Hero (87,831)
Frequently asked questions
How many fans does Just Eat have in United States?
Just Eat has an estimated audience of 453,058 people in United States, concentrated in California and Texas.
What is the gender split and age of Just Eat fans?
59.3% of Just Eat fans are female, 40.7% are male, with an average age of 34.7 years.
Which brands do Just Eat fans like most?
Just Eat fans show strongest brand affinity for Contemporary romance (9.25×), Italian Food - Cucina Italiana (132.41×), and Food and drink (1.7×) over the country average.
Where do Just Eat fans live in United States?
Just Eat fans in United States are most concentrated in California (reach 50,060), Texas (reach 41,206), and New York (reach 40,706). These three regions account for the largest share of the active audience.
What other brands do Just Eat fans also like?
Beyond Just Eat itself, the audience over-indexes on Italian Food - Cucina Italiana (132.41×), Food and drink (1.7×), Beauty (1.75×), and Food (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Just Eat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.