Postmates Audience in United States

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Postmates has an estimated audience of 1,068,850 people in United States. 51.3% are female, 48.7% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Frango, King Soopers, Mk.gee, Del Taco, The Soup.

The average Postmates fan in United States is 29.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Frango, King Soopers, Mk.gee, with strongest over-indexing on Frango (341.78× the country average). Demographically, the Postmates audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

Demographics of Postmates fans

Demographic split for Postmates audience in United States
MetricValue
Female51.3%
Male48.7%
Average age29.8
Estimated audience size1,068,850

Audience persona

The typical Postmates fan in United States is balanced, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Frango.

Top regions in United States

Top regions ranked by reach for Postmates in United States
RegionReachAffinity
California406,8953.46×
Texas139,8841.52×
New York104,6741.75×
Florida84,5151.17×
Arizona56,2922.58×
Nevada43,4074.2×
Georgia38,3951.17×
North Carolina36,2091.13×
New Jersey31,5421.16×
Illinois31,4690.88×
Pennsylvania27,7560.77×
Ohio27,7090.84×
Virginia23,6500.91×
Tennessee23,5791.1×
Oregon23,2061.89×
Washington22,9981.07×
Michigan21,8280.78×
Massachusetts21,4501.02×
Oklahoma20,7461.75×
Missouri18,6461.08×
Maryland17,8490.97×
Colorado16,9781.01×
Indiana14,3100.73×
South Carolina13,8860.86×
Louisiana11,9500.87×
Alabama11,3680.76×
Connecticut10,8901.02×
Kentucky10,7330.8×
Wisconsin9,3050.58×
Minnesota9,1660.6×
Utah7,0750.74×
Arkansas6,6170.75×
Kansas6,2690.74×
Mississippi5,5490.63×
Iowa4,0170.46×
Washington, District of Columbia3,9991.24×
Idaho3,3290.62×
New Mexico3,2320.6×
Rhode Island3,1290.92×
Nebraska2,9690.55×
Hawaii2,8820.63×
Delaware2,3410.79×
New Hampshire2,3050.55×
West Virginia2,2620.45×
Maine1,7170.45×
Montana1,5030.51×
Alaska1,0870.48×
North Dakota8550.39×
Vermont8230.44×
South Dakota7900.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postmates audience
BrandAffinityCategory
Frango341.78×Food & Beverages
King Soopers40.13×Shopping
Mk.gee99.33×Music & Radio
Del Taco26.9×Food & Beverages
The Soup134.23×Movies & TV
Hsinchu225.4×Travel & Leisure
Frango Assado193.87×Food & Beverages
Murphy’s Law37.9×Music & Radio
Dijon99.33×Travel & Leisure
Billy Sims BBQ100.87×Food & Beverages
Sigma Corporation27.07×Technology & Electronics
Fresh Meat (TV series)106.57×Movies & TV
Leibniz-Keks367.98×Food & Beverages
L&L Hawaiian Barbecue29.37×Food & Beverages
The Break-Up38.98×Movies & TV
El Pollo Loco11.36×Food & Beverages
Cerveza Imperial163.46×
DeMoulas Market Basket10.72×Business & Career
Schlotzsky's14.46×Food & Beverages
WinCo Foods9.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postmates audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
IndulgenceJOY1.71
Family OrientationCONSERVATISM1.47
Urban LifestyleOPEN1.44
Design AffinityPREMIUM1.43
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Postmates
CountryShare
United States67.1%
India5.6%
Japan4.8%

See Postmates audiences in other countries

More Food delivery audiences in United States

Frequently asked questions

How many fans does Postmates have in United States?

Postmates has an estimated audience of 1,068,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Postmates fans?

51.3% of Postmates fans are female, 48.7% are male, with an average age of 29.8 years.

Which brands do Postmates fans like most?

Postmates fans show strongest brand affinity for Frango (341.78×), King Soopers (40.13×), and Mk.gee (99.33×) over the country average.

Where do Postmates fans live in United States?

Postmates fans in United States are most concentrated in California (reach 406,895), Texas (reach 139,884), and New York (reach 104,674). These three regions account for the largest share of the active audience.

What other brands do Postmates fans also like?

Beyond Postmates itself, the audience over-indexes on King Soopers (40.13×), Mk.gee (99.33×), Del Taco (26.9×), and The Soup (134.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postmates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.