Rascasse Audience Intelligence

Postmates Target Market in United States

A data profile of the people who buy, follow and care about Postmates in United States — modelled from more than twelve digital signal sources. Postmates has an estimated audience of 1,084,159 people in United States.

#2among Food delivery in United States#2279among Brand in United States#1258in Food & Beverages

The average Postmates fan in United States is 29.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Frango, King Soopers, Mk.gee, with strongest over-indexing on Frango (341.78× the country average).

Demographically, the Postmates audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Postmates fan in United States is balanced, around 29.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Frango.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postmates profile in United States.

Audience size
1.1M
in United States
Gender
51.3%♀
48.7% male
Age
29.8
average years
Country rank
#22420
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Postmates

51.3% are female, 48.7% are male, average age 29.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Postmates audience in United States
MetricValue
Female51.3%
Male48.7%
Average age29.8
Estimated audience size1,084,159
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Postmates audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Postmates audience comes from United States.

Worldwide audience distribution share by country for Postmates
CountryShare
United States67.0%
India5.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postmates audience in United States is strongest.

Fig. 05

Top regions by affinity

Postmates customers by region in United States
#RegionReachAffinity×
01Nevada~50K4.46×
02California~400K3.36×
03Arizona~50K2.45×
04New York~100K1.87×
05Oregon~20K1.75×
06Oklahoma~20K1.64×
07Texas~100K1.37×
08Washington, District of Columbia~4K1.22×
09Florida~80K1.16×
10New Jersey~30K1.16×
11Georgia~40K1.15×
12Tennessee~20K1.06×
13North Carolina~30K1.04×
14Missouri~20K1.04×
15Illinois~40K1.00×
16Washington~20K1.00×
17Connecticut~10K1.00×
18Colorado~20K0.99×
19Maryland~20K0.97×
20Kansas~8K0.94×
21Massachusetts~20K0.92×
22Rhode Island~3K0.91×
23Louisiana~10K0.89×
24Virginia~20K0.87×
25Ohio~30K0.84×
26South Carolina~10K0.83×
27Delaware~2K0.83×
28Kentucky~10K0.81×
29Alabama~10K0.78×
30Arkansas~7K0.78×
31Wyoming~1K0.78×
32Pennsylvania~30K0.76×
33Michigan~20K0.75×
34Mississippi~6K0.72×
35Indiana~10K0.71×
36Utah~7K0.71×
37Hawaii~3K0.71×
38Idaho~4K0.69×
39Alaska~2K0.67×
40New Mexico~3K0.65×
41Minnesota~10K0.62×
42Nebraska~3K0.62×
43New Hampshire~3K0.62×
44Montana~2K0.62×
45North Dakota~1K0.61×
46Wisconsin~9K0.59×
47West Virginia~3K0.59×
48South Dakota~1K0.58×
49Maine~2K0.57×
50Iowa~5K0.52×
Fig. 06

Affinity by region

Affinity by region — Postmates, United States
0.52×1.00×4.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postmates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postmates audience
#·InterestCategoryAffinity×
01Leibniz-KeksFood & Beverages367.98×
02FrangoFood & Beverages341.78×
03HsinchuTravel & Leisure225.40×
04Frango AssadoFood & Beverages193.87×
05Cerveza ImperialBrand163.46×
06The SoupMovies & TV134.23×
07Fresh Meat (TV series)Movies & TV106.57×
08Billy Sims BBQFood & Beverages100.87×
09Mk.geeMusic & Radio99.33×
10DijonTravel & Leisure99.33×
11King SoopersShopping40.13×
12The Break-UpMovies & TV38.98×
13Murphy’s LawMusic & Radio37.90×
14L&L Hawaiian BarbecueFood & Beverages29.37×
15Sigma CorporationTechnology & Electronics27.07×
16Del TacoFood & Beverages26.90×
17The Parent Trap (1998 film)Movies & TV26.80×
18El Pollo LocoFood & Beverages11.36×
19DeMoulas Market BasketBusiness & Career10.72×
20WinCo FoodsFood & Beverages9.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postmates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postmates audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.83×
IndulgenceJOY1.73×
MindfulnessBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postmates audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Convenience OrientationPREMIUM0.80×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Postmates's target market in United States?

Postmates's target market in United States covers an estimated 1,084,159 people, concentrated in California and Texas.

02

What is the gender split and age of Postmates customers?

51.3% of the Postmates audience are female, 48.7% are male, with an average age of 29.8 years.

03

Which brands do Postmates fans like most?

Postmates fans show strongest brand affinity for Frango (341.78×), King Soopers (40.13×), and Mk.gee (99.33×) over the country average.

04

Where do Postmates fans live in United States?

Postmates fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Postmates fans also like?

Beyond Postmates itself, the audience over-indexes on King Soopers (40.13×), Mk.gee (99.33×), Del Taco (26.9×), and The Soup (134.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in United States

See Postmates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Postmates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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