Rascasse Audience Intelligence

Dijon Audience in United States

A data profile of the people who buy, follow and care about Dijon in United States — modelled from more than twelve digital signal sources. Dijon has an estimated audience of 266,115 people in United States.

#653among City in United States#6257among POI in United States#4314in Travel & Leisure

The average Dijon fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Postmates, Fried pickle, Twin Peaks, with strongest over-indexing on Postmates (99.33× the country average).

Demographically, the Dijon audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dijon fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Postmates.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dijon profile in United States.

Audience size
266K
in United States
Gender
49.7%♀
50.3% male
Age
34.3
average years
Country rank
#51315
POI in United States
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dijon fans

49.7% are female, 50.3% are male, average age 34.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Dijon audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.3
Estimated audience size266,115
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Dijon audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3915%
40-4914%
50+15%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Dijon audience comes from United States.

Worldwide audience distribution share by country for Dijon
CountryShare
France59.7%
United States8.4%
Belgium5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dijon audience in United States is strongest.

Fig. 05

Top regions by affinity

Dijon fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.01×
02California~60K1.98×
03New York~30K1.71×
04Washington~8K1.48×
05Oregon~4K1.46×
06Massachusetts~7K1.40×
07Illinois~10K1.32×
08Vermont<1K1.31×
09Minnesota~5K1.21×
10Maryland~5K1.20×
11Colorado~5K1.15×
12Hawaii~1K1.12×
13Maine~1K1.12×
14New Jersey~7K1.11×
15Virginia~7K1.10×
16Connecticut~3K1.09×
17Rhode Island<1K1.07×
18North Carolina~8K1.03×
19Florida~20K1.02×
20Pennsylvania~9K1.00×
21Tennessee~5K0.99×
22New Hampshire~1K0.99×
23Ohio~8K0.97×
24Georgia~8K0.96×
25Nevada~2K0.96×
26Utah~2K0.96×
27Alaska<1K0.95×
28Michigan~7K0.94×
29Arizona~5K0.92×
30Mississippi~2K0.92×
31Wisconsin~4K0.91×
32Texas~20K0.90×
33Montana<1K0.89×
34Delaware<1K0.87×
35Louisiana~3K0.85×
36Idaho~1K0.84×
37New Mexico~1K0.84×
38South Dakota<1K0.81×
39North Dakota<1K0.81×
40Missouri~3K0.80×
41Kansas~2K0.79×
42Nebraska~1K0.79×
43Indiana~4K0.78×
44South Carolina~3K0.78×
45Iowa~2K0.77×
46Oklahoma~2K0.75×
47Arkansas~2K0.75×
48Kentucky~2K0.74×
49West Virginia<1K0.73×
50Alabama~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Dijon, United States
0.71×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dijon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dijon audience
#·InterestCategoryAffinity×
01Fried pickleFood & Beverages134.13×
02PostmatesFood & Beverages99.33×
03Alessandra AmbrosioFashion & Accessoires29.29×
04Larry PagePolitics & Society20.00×
05Candice SwanepoelFashion & Accessoires20.00×
06Farming SimulatorGames20.00×
07Moose JawTravel & Leisure18.63×
08Bordeaux wineFood & Beverages16.47×
09Miranda KerrFashion & Accessoires15.18×
10Charging stationTechnology & Electronics14.45×
11Adriana LimaFashion & Accessoires11.13×
12International educationBusiness & Career10.11×
13Twin PeaksMovies & TV7.97×
14Diaper bagKids & Family3.47×
15WineryFood & Beverages3.40×
16FedExBusiness & Career3.26×
17Planet FitnessSports3.22×
18Trader Joe'sShopping2.16×
19SubwayFood & Beverages2.15×
20Pizza HutFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dijon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dijon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dijon audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
Risk AppetiteTHRILL0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dijon have in United States?

Dijon has an estimated audience of 266,115 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dijon fans?

49.7% of Dijon fans are female, 50.3% are male, with an average age of 34.3 years.

03

Which brands do Dijon fans like most?

Dijon fans show strongest brand affinity for Postmates (99.33×), Fried pickle (134.13×), and Twin Peaks (7.97×) over the country average.

04

Where do Dijon fans live in United States?

Dijon fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dijon fans also like?

Beyond Dijon itself, the audience over-indexes on Fried pickle (134.13×), Twin Peaks (7.97×), Adriana Lima (11.13×), and Charging station (14.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dijon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dijon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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