Dijon Audience in United States

Dijon has an estimated audience of 266,115 people in United States. 49.7% are female, 50.3% are male, average age 34.3. Top regions: California, Florida, Texas. Top brand affinities: Twin Peaks, Postmates, Autism Awareness, Diabetes mellitus awareness, Fried pickle.

The average Dijon fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Twin Peaks, Postmates, Autism Awareness, with strongest over-indexing on Twin Peaks (33.55× the country average). Demographically, the Dijon audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Dijon fans

Demographic split for Dijon audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.3
Estimated audience size266,115

Audience persona

The typical Dijon fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Twin Peaks.

Top regions in United States

Top regions ranked by reach for Dijon in United States
RegionReachAffinity
California48,5131.66×
Florida24,4091.35×
Texas21,4140.94×
New York21,2651.43×
Illinois10,1851.15×
Pennsylvania8,8890.99×
Georgia8,4291.03×
North Carolina8,2661.03×
Virginia7,8731.21×
New Jersey7,8151.15×
Massachusetts7,8041.49×
Washington7,6381.43×
Ohio6,9410.85×
Michigan6,1640.89×
Maryland5,1041.12×
Arizona4,8380.89×
Tennessee4,7880.9×
Colorado4,7271.13×
Oregon4,4811.47×
Indiana3,9970.82×
Minnesota3,8761.02×
Missouri3,5330.82×
Wisconsin3,4710.87×
South Carolina3,3860.85×
Louisiana3,0620.89×
Connecticut2,9311.1×
Utah2,5601.07×
Alabama2,4720.67×
Nevada2,4580.96×
Kentucky2,4290.73×
Oklahoma2,1700.73×
Washington, District of Columbia1,7822.23×
Kansas1,6180.77×
Iowa1,6070.73×
Arkansas1,5660.71×
Hawaii1,3311.16×
Mississippi1,2080.55×
Maine1,1571.21×
New Mexico1,1250.84×
Idaho1,1200.84×
New Hampshire1,0881.04×
Nebraska1,0440.78×
Rhode Island8260.97×
West Virginia7280.59×
Montana6680.91×
Vermont6431.38×
Alaska5650.99×
Delaware5280.72×
South Dakota4170.68×
North Dakota3150.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dijon audience
BrandAffinityCategory
Twin Peaks33.55×Movies & TV
Postmates62.31×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Fried pickle101.74×Food & Beverages
Google Maps5.9×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.5×Business & Career
Capital One4.69×Business & Career
Eataly20.71×Food & Beverages
Google News6.56×News
Income tax13.19×Business & Career
Charging station17.19×Technology & Electronics
Planet Fitness4.06×Sports
Enterprise Rent-A-Car6.09×Cars & Mobility
Nipsey Hussle17.32×Music & Radio
Aaron Rodgers5.15×Sports
Apple Store6.19×Shopping
Diaper bag5.06×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dijon audience
TraitClusterScore
PatriotismCONSERVATISM2.08
Luxury OrientationPREMIUM1.66
Urban LifestyleOPEN1.6
DIY MentalityTHRILL1.59
TravellingTHRILL1.53
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Dijon
CountryShare
France59.8%
United States8.4%
Belgium5.0%

See Dijon audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Dijon have in United States?

Dijon has an estimated audience of 266,115 people in United States, concentrated in California and Florida.

What is the gender split and age of Dijon fans?

49.7% of Dijon fans are female, 50.3% are male, with an average age of 34.3 years.

Which brands do Dijon fans like most?

Dijon fans show strongest brand affinity for Twin Peaks (33.55×), Postmates (62.31×), and Autism Awareness (19.03×) over the country average.

Where do Dijon fans live in United States?

Dijon fans in United States are most concentrated in California (reach 48,513), Florida (reach 24,409), and Texas (reach 21,414). These three regions account for the largest share of the active audience.

What other brands do Dijon fans also like?

Beyond Dijon itself, the audience over-indexes on Postmates (62.31×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Fried pickle (101.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dijon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.