Moose Jaw Audience in United States

Moose Jaw logo

Moose Jaw has an estimated audience of 1,260,277 people in United States. 48.0% are female, 52.0% are male, average age 34.4. Top regions: Michigan, California, Wisconsin. Top brand affinities: Zoom!, spicy food, Fox News Channel, Louisiana Hot Sauce, Duluth Trading Company.

The average Moose Jaw fan in United States is 34.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Wisconsin. Top brand affinities include Zoom!, spicy food, Fox News Channel, with strongest over-indexing on Zoom! (28.1× the country average). Demographically, the Moose Jaw audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Moose Jaw fans

Demographic split for Moose Jaw audience in United States
MetricValue
Female48.0%
Male52.0%
Average age34.4
Estimated audience size1,260,277

Audience persona

The typical Moose Jaw fan in United States is balanced, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for Moose Jaw in United States
RegionReachAffinity
Michigan76,4942.32×
California75,7730.55×
Wisconsin68,4233.61×
Colorado49,4762.49×
New York45,1500.64×
Illinois44,9601.07×
Texas43,3490.4×
Pennsylvania30,5450.72×
Washington28,4771.13×
Florida26,2740.31×
Ohio24,9500.64×
North Carolina24,9040.66×
Massachusetts21,6370.87×
Minnesota21,3891.18×
Virginia20,3940.66×
Georgia17,9670.46×
Missouri17,8640.88×
Oregon17,2311.19×
Tennessee16,8050.66×
Indiana15,7390.68×
New Jersey15,7240.49×
Arizona15,4630.6×
Arkansas14,8331.43×
Utah14,7271.3×
Alabama11,9620.68×
Maryland11,7670.54×
Kentucky10,1940.65×
Iowa10,1220.97×
Connecticut9,7330.77×
South Carolina9,5170.5×
Alaska9,3923.48×
Kansas9,0310.91×
Oklahoma8,3860.6×
Idaho7,6771.21×
Montana6,9701.99×
New Hampshire6,6721.34×
Louisiana6,6110.41×
Maine5,7881.28×
Nevada5,4270.45×
Mississippi4,6960.45×
Nebraska4,0140.64×
Vermont4,0111.81×
New Mexico4,0100.63×
North Dakota3,9251.52×
West Virginia3,7470.64×
Hawaii2,8500.53×
Wyoming2,7181.45×
South Dakota2,6260.9×
Washington, District of Columbia2,6040.69×
Rhode Island2,3130.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moose Jaw audience
BrandAffinityCategory
Zoom!28.1×Business & Career
spicy food19.44×Food & Beverages
Fox News Channel5.74×Movies & TV
Louisiana Hot Sauce112.67×Food & Beverages
Duluth Trading Company24.37×Business & Career
Prayer6.72×Politics & Society
Faith6.75×Politics & Society
Made in USA6.5×Business & Career
President of the United States5.18×Politics & Society
Rainbow trout21.49×Food & Beverages
Sierra Trading Post16.57×Fashion & Accessoires
Pretzel Crisps69.83×Food & Beverages
Jumex60.33×Food & Beverages
Fly fishing tackle24.49×Sports
Food Inc47.87×Food & Beverages
Conservatism in the United States6.92×Politics & Society
Carmen Electra18.68×Movies & TV
Eggland's Best Eggs64.96×Food & Beverages
Stacy Keibler24.22×Movies & TV
Liberty7.67×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moose Jaw audience
TraitClusterScore
SustainabilityBALANCE2.97
TravellingTHRILL2.18
Healthy LifestyleBALANCE1.89
Luxury OrientationPREMIUM1.89
Sports ActivityPOWER1.86
Design AffinityPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Moose Jaw
CountryShare
United States44.4%
Canada11.9%
India9.7%

See Moose Jaw audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Moose Jaw have in United States?

Moose Jaw has an estimated audience of 1,260,277 people in United States, concentrated in Michigan and California.

What is the gender split and age of Moose Jaw fans?

48.0% of Moose Jaw fans are female, 52.0% are male, with an average age of 34.4 years.

Which brands do Moose Jaw fans like most?

Moose Jaw fans show strongest brand affinity for Zoom! (28.1×), spicy food (19.44×), and Fox News Channel (5.74×) over the country average.

Where do Moose Jaw fans live in United States?

Moose Jaw fans in United States are most concentrated in Michigan (reach 76,494), California (reach 75,773), and Wisconsin (reach 68,423). These three regions account for the largest share of the active audience.

What other brands do Moose Jaw fans also like?

Beyond Moose Jaw itself, the audience over-indexes on spicy food (19.44×), Fox News Channel (5.74×), Louisiana Hot Sauce (112.67×), and Duluth Trading Company (24.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moose Jaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.