Duluth Trading Company Audience in United States

Duluth Trading Company logo

Duluth Trading Company has an estimated audience of 3,398,093 people in United States. 45.7% are female, 54.3% are male, average age 41.0. Top regions: Minnesota, Ohio, Texas. Top brand affinities: Altar'd State, Shipley Do-Nuts, Rack Room Shoes, Finish Line, Fly fishing tackle.

The average Duluth Trading Company fan in United States is 41.0 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Ohio, Texas. Top brand affinities include Altar'd State, Shipley Do-Nuts, Rack Room Shoes, with strongest over-indexing on Altar'd State (48.7× the country average). Demographically, the Duluth Trading Company audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Duluth Trading Company fans

Demographic split for Duluth Trading Company audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.0
Estimated audience size3,398,093

Audience persona

The typical Duluth Trading Company fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Altar'd State.

Top regions in United States

Top regions ranked by reach for Duluth Trading Company in United States
RegionReachAffinity
Minnesota376,2577.73×
Ohio292,2212.79×
Texas210,2520.72×
Missouri137,7812.52×
Indiana111,3321.79×
Wisconsin109,0182.13×
Oregon104,9632.69×
Michigan83,2090.94×
Illinois75,4150.67×
Kansas73,8572.76×
Kentucky70,6931.66×
Washington66,0320.97×
Oklahoma57,7911.53×
Tennessee50,8040.75×
Arkansas47,7941.71×
Georgia45,9140.44×
Colorado44,7560.84×
North Carolina44,0710.43×
Pennsylvania43,5590.38×
California42,5790.11×
Virginia37,5300.45×
Florida34,0850.15×
Iowa34,0391.22×
North Dakota30,5114.37×
New York29,9450.16×
Alabama28,3030.6×
Massachusetts19,9900.3×
New Jersey17,0600.2×
Idaho16,6910.98×
Nebraska15,6670.92×
Utah12,4740.41×
South Carolina11,3120.22×
Arizona10,6180.15×
Maryland10,5410.18×
South Dakota10,1621.29×
Maine9,1780.75×
Connecticut8,5500.25×
Louisiana8,4910.19×
Mississippi6,8080.24×
Montana6,3500.67×
Alaska6,1500.85×
Rhode Island5,2320.48×
New Hampshire4,9010.37×
West Virginia4,8030.3×
New Mexico4,5180.27×
Nevada4,2070.13×
Wyoming2,7220.54×
Vermont2,1550.36×
Washington, District of Columbia1,8950.19×
Delaware1,6870.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duluth Trading Company audience
BrandAffinityCategory
Altar'd State48.7×Shopping
Shipley Do-Nuts64.06×Food & Beverages
Rack Room Shoes23.62×Fashion & Accessoires
Finish Line17.37×Business & Career
Fly fishing tackle21.21×Sports
Trampolining14.14×Sports
Indiana University School of Dentistry29.96×Business & Career
Columbia University College of Dental Medicine33.52×Business & Career
Sky Zone9.09×Kids & Family
Simms Fishing Products17.99×Sports
Loma Linda University School of Dentistry20.07×Business & Career
Kappa Delta23×Business & Career
Alamo Drafthouse Cinema18.21×Movies & TV
University of Maryland School of Dentistry23.27×Business & Career
Dental tourism15.53×Health
Bad Teeth18.32×Health
Rainbow trout11.24×Food & Beverages
Tooth3.87×Health
Mouth3.74×Health
Dental school10.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duluth Trading Company audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.52
DIY MentalityTHRILL1.43
IndividualismJOY1.27
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Duluth Trading Company
CountryShare
United States96.3%
Canada1.4%
United Kingdom0.9%

See Duluth Trading Company audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Duluth Trading Company have in United States?

Duluth Trading Company has an estimated audience of 3,398,093 people in United States, concentrated in Minnesota and Ohio.

What is the gender split and age of Duluth Trading Company fans?

45.7% of Duluth Trading Company fans are female, 54.3% are male, with an average age of 41.0 years.

Which brands do Duluth Trading Company fans like most?

Duluth Trading Company fans show strongest brand affinity for Altar'd State (48.7×), Shipley Do-Nuts (64.06×), and Rack Room Shoes (23.62×) over the country average.

Where do Duluth Trading Company fans live in United States?

Duluth Trading Company fans in United States are most concentrated in Minnesota (reach 376,257), Ohio (reach 292,221), and Texas (reach 210,252). These three regions account for the largest share of the active audience.

What other brands do Duluth Trading Company fans also like?

Beyond Duluth Trading Company itself, the audience over-indexes on Shipley Do-Nuts (64.06×), Rack Room Shoes (23.62×), Finish Line (17.37×), and Fly fishing tackle (21.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duluth Trading Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.