Rascasse Audience Intelligence

Duluth Trading Company Target Market in United States

A data profile of the people who buy, follow and care about Duluth Trading Company in United States — modelled from more than twelve digital signal sources. Duluth Trading Company has an estimated audience of 3,588,242 people in United States.

#921among Brand in United States#768in Business & Career

The average Duluth Trading Company fan in United States is 41.0 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Ohio, Texas.

Top brand affinities include Altar'd State, Shipley Do-Nuts, Rack Room Shoes, with strongest over-indexing on Altar'd State (48.7× the country average).

Demographically, the Duluth Trading Company audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duluth Trading Company fan in United States is balanced, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Altar'd State.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duluth Trading Company profile in United States.

Audience size
3.6M
in United States
Gender
45.7%♀
54.3% male
Age
41.0
average years
Country rank
#8827
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Duluth Trading Company

45.7% are female, 54.3% are male, average age 41.0.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Duluth Trading Company audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.0
Estimated audience size3,588,242
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Duluth Trading Company audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Duluth Trading Company audience comes from United States.

Worldwide audience distribution share by country for Duluth Trading Company
CountryShare
United States96.4%
Canada1.3%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duluth Trading Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Duluth Trading Company customers by region in United States
#RegionReachAffinity×
01Minnesota~300K6.58×
02North Dakota~30K4.03×
03Kansas~70K2.49×
04Wisconsin~100K2.43×
05Ohio~200K2.32×
06Oregon~90K2.28×
07Alaska~20K2.23×
08Missouri~100K2.15×
09South Dakota~10K1.74×
10Arkansas~50K1.62×
11Kentucky~70K1.56×
12Indiana~90K1.52×
13Oklahoma~50K1.29×
14Iowa~30K1.22×
15Maine~10K1.18×
16Colorado~60K1.03×
17Michigan~90K1.02×
18Nebraska~20K1.01×
19Idaho~20K0.90×
20Washington~60K0.88×
21Tennessee~60K0.87×
22Rhode Island~9K0.86×
23Alabama~40K0.76×
24Montana~7K0.71×
25Illinois~80K0.69×
26Texas~200K0.62×
27Utah~20K0.62×
28Wyoming~3K0.60×
29North Carolina~60K0.58×
30Virginia~50K0.58×
31Pennsylvania~60K0.54×
32New Hampshire~7K0.49×
33Georgia~50K0.45×
34West Virginia~7K0.45×
35Vermont~3K0.45×
36Massachusetts~30K0.42×
37New Mexico~6K0.34×
38Delaware~3K0.33×
39New Jersey~30K0.32×
40Connecticut~10K0.32×
41Mississippi~9K0.31×
42South Carolina~10K0.26×
43Hawaii~4K0.26×
44Maryland~10K0.25×
45Louisiana~10K0.23×
46New York~40K0.20×
47Arizona~10K0.20×
48Florida~40K0.19×
49Nevada~6K0.19×
50California~50K0.12×
Fig. 06

Affinity by region

Affinity by region — Duluth Trading Company, United States
0.12×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duluth Trading Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duluth Trading Company audience
#·InterestCategoryAffinity×
01Shipley Do-NutsFood & Beverages64.06×
02Altar'd StateShopping48.70×
03Columbia University College of Dental MedicineBusiness & Career33.52×
04Indiana University School of DentistryBusiness & Career29.96×
05Rack Room ShoesFashion & Accessoires23.62×
06University of Maryland School of DentistryBusiness & Career23.27×
07Kappa DeltaBusiness & Career23.00×
08Fly fishing tackleSports21.21×
09Loma Linda University School of DentistryBusiness & Career20.07×
10Bad TeethHealth18.32×
11Alamo Drafthouse CinemaMovies & TV18.21×
12Simms Fishing ProductsSports17.99×
13Finish LineBusiness & Career17.37×
14Dental tourismHealth15.53×
15TrampoliningSports14.14×
16Rainbow troutFood & Beverages11.24×
17Dental schoolBusiness & Career10.71×
18Sky ZoneKids & Family9.09×
19ToothHealth3.87×
20MouthHealth3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duluth Trading Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duluth Trading Company audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.34×
MindfulnessBALANCE1.31×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duluth Trading Company audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Duluth Trading Company's target market in United States?

Duluth Trading Company's target market in United States covers an estimated 3,588,242 people, concentrated in Minnesota and Ohio.

02

What is the gender split and age of Duluth Trading Company customers?

45.7% of the Duluth Trading Company audience are female, 54.3% are male, with an average age of 41.0 years.

03

Which brands do Duluth Trading Company fans like most?

Duluth Trading Company fans show strongest brand affinity for Altar'd State (48.7×), Shipley Do-Nuts (64.06×), and Rack Room Shoes (23.62×) over the country average.

04

Where do Duluth Trading Company fans live in United States?

Duluth Trading Company fans in United States are most concentrated in Minnesota (reach ~300K), Ohio (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Duluth Trading Company fans also like?

Beyond Duluth Trading Company itself, the audience over-indexes on Shipley Do-Nuts (64.06×), Rack Room Shoes (23.62×), Finish Line (17.37×), and Fly fishing tackle (21.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Duluth Trading Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duluth Trading Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →