Rascasse Audience Intelligence

Rainbow trout Audience in United States

A data profile of the people who buy, follow and care about Rainbow trout in United States — modelled from more than twelve digital signal sources. Rainbow trout has an estimated audience of 2,429,137 people in United States.

#83among Dish in United States#5706among Topic in United States#744in Food & Beverages

The average Rainbow trout fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Nothing Bundt Cakes, Altar'd State, Angling, with strongest over-indexing on Nothing Bundt Cakes (8.38× the country average).

Demographically, the Rainbow trout audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rainbow trout fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainbow trout profile in United States.

Audience size
2.4M
in United States
Gender
32.3%♀
67.7% male
Age
37.6
average years
Country rank
#12178
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rainbow trout fans

32.3% are female, 67.7% are male, average age 37.6.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Rainbow trout audience in United States
MetricValue
Female32.3%
Male67.7%
Average age37.6
Estimated audience size2,429,137
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Rainbow trout audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Rainbow trout audience comes from United States.

Worldwide audience distribution share by country for Rainbow trout
CountryShare
United States35.9%
Japan10.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainbow trout audience in United States is strongest.

Fig. 05

Top regions by affinity

Rainbow trout fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K3.46×
02Idaho~30K2.48×
03Wyoming~9K2.48×
04Alaska~10K2.18×
05Vermont~9K2.12×
06Utah~40K1.92×
07Colorado~60K1.64×
08Oregon~40K1.50×
09Maine~10K1.39×
10Washington~60K1.30×
11West Virginia~10K1.28×
12South Dakota~7K1.27×
13New Mexico~10K1.12×
14New Hampshire~10K1.10×
15Arkansas~20K0.99×
16North Dakota~5K0.97×
17Wisconsin~30K0.95×
18Pennsylvania~80K0.94×
19Michigan~60K0.93×
20Nebraska~10K0.91×
21Minnesota~30K0.87×
22Tennessee~40K0.86×
23Missouri~30K0.83×
24Oklahoma~20K0.76×
25Iowa~20K0.76×
26Arizona~40K0.75×
27Kansas~10K0.75×
28Kentucky~20K0.74×
29North Carolina~50K0.73×
30Nevada~20K0.73×
31California~200K0.71×
32Massachusetts~30K0.69×
33Texas~100K0.68×
34Connecticut~20K0.67×
35Ohio~50K0.66×
36Virginia~40K0.66×
37Georgia~50K0.65×
38Rhode Island~5K0.62×
39Indiana~30K0.59×
40Alabama~20K0.59×
41Maryland~20K0.58×
42South Carolina~20K0.58×
43Illinois~50K0.57×
44Louisiana~20K0.57×
45Washington, District of Columbia~4K0.56×
46Mississippi~10K0.55×
47New York~70K0.53×
48New Jersey~30K0.50×
49Hawaii~5K0.48×
50Florida~70K0.45×
Fig. 06

Affinity by region

Affinity by region — Rainbow trout, United States
0.45×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainbow trout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainbow trout audience
#·InterestCategoryAffinity×
01Moose JawTravel & Leisure21.49×
02Tackle WarehouseShopping14.48×
03Shipley Do-NutsFood & Beverages14.44×
04Altar'd StateShopping12.97×
05Big FishMovies & TV12.58×
06Duluth Trading CompanyBusiness & Career11.24×
07Nothing Bundt CakesFood & Beverages8.38×
08AnglingSports8.38×
09Sportsman's WarehouseShopping4.74×
10Fly fishingSports4.66×
11Largemouth bassFood & Beverages4.21×
12PatagoniaFashion & Accessoires3.89×
13ShrimpFood & Beverages3.17×
14KayakTravel & Leisure3.08×
15Real propertyHome & Garden2.76×
16High schoolBusiness & Career2.34×
17Hardware storeHome & Garden2.31×
18PGA TourSports2.21×
19AutoZoneCars & Mobility1.98×
20CampingTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainbow trout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainbow trout audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
DIY MentalityTHRILL1.63×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainbow trout audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
ExtroversionTHRILL0.82×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rainbow trout have in United States?

Rainbow trout has an estimated audience of 2,429,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rainbow trout fans?

32.3% of Rainbow trout fans are female, 67.7% are male, with an average age of 37.6 years.

03

Which brands do Rainbow trout fans like most?

Rainbow trout fans show strongest brand affinity for Nothing Bundt Cakes (8.38×), Altar'd State (12.97×), and Angling (8.38×) over the country average.

04

Where do Rainbow trout fans live in United States?

Rainbow trout fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Pennsylvania (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rainbow trout fans also like?

Beyond Rainbow trout itself, the audience over-indexes on Altar'd State (12.97×), Angling (8.38×), Moose Jaw (21.49×), and Tackle Warehouse (14.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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