Rainbow trout Audience in United States

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Rainbow trout has an estimated audience of 2,429,137 people in United States. 32.3% are female, 67.7% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Governor of Michigan, Elsword, Wok, Dan Hardy.

The average Rainbow trout fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Governor of Michigan, Elsword, with strongest over-indexing on Hibachi (17.54× the country average). Demographically, the Rainbow trout audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rainbow trout fans

Demographic split for Rainbow trout audience in United States
MetricValue
Female32.3%
Male67.7%
Average age37.6
Estimated audience size2,429,137

Audience persona

The typical Rainbow trout fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Rainbow trout in United States
RegionReachAffinity
California200,2100.75×
Texas151,9680.73×
Florida78,7130.48×
New York77,9720.57×
Pennsylvania76,5490.94×
Washington69,8011.43×
Colorado66,1801.73×
Michigan64,7901.02×
North Carolina55,5730.76×
Ohio50,3710.67×
Georgia50,3610.67×
Illinois46,8780.58×
Tennessee44,0010.9×
Oregon43,6711.57×
Utah42,6061.96×
Virginia39,8030.67×
Arizona37,6420.76×
Missouri33,5500.86×
Wisconsin33,0650.9×
New Jersey31,8340.52×
Massachusetts31,5160.66×
Idaho30,6352.51×
Minnesota30,0160.86×
Indiana25,9270.58×
Maryland24,4130.58×
Montana23,9143.55×
Kentucky21,9140.72×
South Carolina21,3670.58×
Arkansas20,9251.05×
Alabama20,7180.61×
Oklahoma20,2890.75×
Louisiana17,9720.57×
Nevada17,2350.73×
Connecticut15,9840.66×
West Virginia15,5781.38×
Iowa15,0950.75×
Kansas13,7060.72×
New Mexico13,0411.07×
Maine12,3391.42×
Alaska11,2252.16×
New Hampshire10,8861.14×
Nebraska10,3500.85×
Mississippi9,8690.49×
Wyoming8,9652.49×
Vermont6,5291.53×
South Dakota6,5151.16×
North Dakota4,7390.95×
Rhode Island4,5600.59×
Hawaii3,9910.38×
Washington, District of Columbia3,8970.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rainbow trout audience
BrandAffinityCategory
Hibachi17.54×Food & Beverages
Governor of Michigan12.79×Politics & Society
Elsword25.38×Games
Wok9.66×Food & Beverages
Dan Hardy43.47×Sports
Cherish (group)14.73×Music & Radio
Urban Outfitters2.29×Shopping
Kikar HaShabbat19.62×News
Natural rubber2.4×Cars & Mobility
Grinch4.58×Movies & TV
Hipster10.67×Politics & Society
Goop5.88×Internet & Social Media
Vocal harmony4.83×Music & Radio
Google Home6.71×Technology & Electronics
JDSU3.14×Business & Career
La Jolla9.39×Travel & Leisure
El Paso County, Colorado12.73×Travel & Leisure
Gift registry12.66×Kids & Family
Grace Slick7.53×Music & Radio
headspace7.86×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rainbow trout audience
TraitClusterScore
PatriotismCONSERVATISM1.88
SustainabilityBALANCE1.62
Design AffinityPREMIUM1.57
DIY MentalityTHRILL1.46
Sports ActivityPOWER1.39
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Rainbow trout
CountryShare
United States35.9%
Japan10.7%
United Kingdom5.5%

See Rainbow trout audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rainbow trout have in United States?

Rainbow trout has an estimated audience of 2,429,137 people in United States, concentrated in California and Texas.

What is the gender split and age of Rainbow trout fans?

32.3% of Rainbow trout fans are female, 67.7% are male, with an average age of 37.6 years.

Which brands do Rainbow trout fans like most?

Rainbow trout fans show strongest brand affinity for Hibachi (17.54×), Governor of Michigan (12.79×), and Elsword (25.38×) over the country average.

Where do Rainbow trout fans live in United States?

Rainbow trout fans in United States are most concentrated in California (reach 200,210), Texas (reach 151,968), and Florida (reach 78,713). These three regions account for the largest share of the active audience.

What other brands do Rainbow trout fans also like?

Beyond Rainbow trout itself, the audience over-indexes on Governor of Michigan (12.79×), Elsword (25.38×), Wok (9.66×), and Dan Hardy (43.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.